Anne-Laure Le Cunff is the founder of Ness Labs, which applies neuroscience research to productivity and creativity. In addition to writing articles and running a growing community, Anne-Laure also writes a newsletter subscribed to by over 25,000 “mindful makers”. In this conversation, we talk about building up a newsletter audience from zero. Anne-Laure tells us why newsletters grow differently from other platforms, like YouTube channels, and why you shouldn’t get discouraged when your subscrib...
Dec 21, 2020•1 hr•Ep. 18
David Perell is known as “The Writing Guy” on Twitter, but did you know his email newsletter has over 40,000 subscribers? Not only that, but he sends THREE newsletters a week… every week! In this in-depth conversation, David shares exactly how he uses Twitter to grow his audience, how he maintains consistency with such a high rate of output, and how he’s built an amazingly profitable business by monetizing his newsletters with his breakthrough writing course. We discuss the top 3 ways for a writ...
Dec 14, 2020•56 min•Ep. 17
In this episode I sit down with Tim Soulo, the CMO at Ahrefs. He shares behind-the-scenes on how they've built a company to over $1M in revenue per team member.
May 06, 2019•58 min•Ep. 16
Trying to avoid center stage? You can get all the benefits of building an audience without putting yourself in the spotlight. In fact, you don’t even have to be the center of attention to connect with your peers and build relationships with your clients. Allowing your brand to take center stage can bring your business the returns you’re looking for and the email list you want. Ruben Gamez is here to tell us how you can stand back and let your work and your products speak for your brand. He is th...
Nov 26, 2015•53 min•Ep. 15
If you’ve ever felt like your blog posts are a shot in the dark, this episode of the Nathan Barry Show is for you. Working to build an audience never has immediate results, but don’t be discouraged by your lack of response! My guest today will tell you how to produce valuable content over time in order to generate the right kind of response you need to see your business succeed. As a professional freelancer, Brennan Dunn knows the ins and outs of creating an audience and a viable client list. Hi...
Nov 19, 2015•50 min•Ep. 14
Today we’re sharing what sorts of things you should give away to build your brand and how to create them. Content is a great way to up your value and really fine tune your audience. There are a few important things to consider when picking an audience, and it’s important that you choose wisely. Strive to maintain a personal brand, instead of a subject-based brand; that way, even if you deviate, you’ve created an audience that follows you . Paul Jarvis dives into his biggest mistakes when trying ...
Nov 13, 2015•1 hr 6 min•Ep. 13
Wracking your brain trying to develop the best marketing campaign? When you think about it, marketing is really just big companies competing for attention. But I’m here to tell you about one of the biggest cheats these companies are missing out on. While they’re too busy fighting each other over a few seconds of everyone’s time, you can be working toward building an audience. That’s right, an audience. When you have an audience, you already have a group of people who want to pay attention to you...
Nov 13, 2015•55 min•Ep. 12
Nothing I do is completely original. In fact, so many ideas that people credit to me are originally from someone else. In this episode I want to give credit to the people who’ve provided some truly impactful ideas to the world. This is not a complete list by any means; I’m sure I’ve missed someone, so I plan to add to this list over time. I hope you enjoy it, and feel free to leave a comment if you have something to add! Show Notes 1. Slow, consistent progress Lifehacker article on “ Don’t break...
Sep 25, 2014•36 min•Ep. 11
In the previous part of this episode we met three talented people – Brandon, Samuel, & Jason. We chatted a bit about their successes with self-publishing and learned how they used my book Authority as a roadmap for creating and publishing their work. In this episode, we dig deeper into how each of these fine gentlemen came up with the topics for their books, dealt with technical challenges, and got the word out. They also share several ways in which their lifestyles improved as a result of t...
Sep 18, 2014•37 min•Ep. 10
Have you ever wondered if it would be possible to make an independent living selling your expertise? In my book Authority I lay down an end-to-end plan for how to research, write, and publish a book to an excited and profitable audience so you can do just that. As it turns out, the methods I outline in Authority work extremely well for many people. Luckily I was able to get a few people who’ve had amazing success on a hangout; we talked for a while about their experiences publishing their first ...
Sep 11, 2014•35 min•Ep. 9
Why don’t people share financial numbers? In this twenty-minute audio essay I delve into some of the reasons why people are afraid to be financially transparent, and why I’ve chosen to ignore those reasons in favor of exposing my revenue numbers (and why you should too). Show Notes Sacha Grief – one of the people who’s inspired me most to start publishing books and be transparent about the process. Jarrod Drysdale – a great designer and one of the inspirations behind my design books. The App Des...
Sep 04, 2014•21 min•Ep. 8
One of the most effective ways to show potential customers how your product could be useful to them is to feature it in a promo video. Well-made promo videos can be inspiring, insightful, and fun. The problem is, video can take a bit of time to learn how to do right. Luckily I have a good friend who runs his own video production studio. His name is Caleb Wojcik; you might know him from Fizzle, which he recently moved on from to run his studio full time. If there’s one person I’d recommend to tak...
Aug 28, 2014•1 hr 10 min•Ep. 7
If you dream of selling your own products and creating a lifestyle of flexibility and independence, it’s going to be pretty tough to do that without an audience. Not only that, but that audience must be comprised of people who love what you do and have the financial means to pay you for solutions to their problems. There are many ways to build an audience, but very few of those methods lead to a profitable audience. In this short audio essay, I share with you three habits which helped me build a...
Aug 21, 2014•9 min•Ep. 6
This is part two of the live event Sacha Greif and I put together in August of last year. As a reminder, you can watch a video of the event here , and you can listen to part one here if you missed it. Enjoy part two of The Self-Publishing Hangout! Sacha, Justin, and Paul are all super helpful, knowledgeable, and experienced in their respective fields. You should definitely follow them and subscribe to their email lists. Here’s where you can find them online: Sacha Greif Justin Jackson Paul Jarvi...
Aug 15, 2014•48 min•Ep. 5
In August last year Sacha Greif and I put together a live event called The Self-Publishing Hangout. We brought on Paul Jarvis and Justin Jackson to round out our panel. You can watch a video of the event here , or checkout my podcast episode below. Since recording that episode each of the guests have gone on to do amazing things. You should definitely follow them and subscribe to their email lists. Here’s where you can find them online: Sacha Greif Justin Jackson Paul Jarvis See you in part 2!...
Jul 31, 2014•1 hr 7 min•Ep. 4
Today I’ve got my absolute favorite product creation and launch story to share with you! Sean McCabe started as a web design consultant, then built up a following for his true passion: hand lettering. He then started teaching and grew a massive email list and then launched a training product. He shares the story and all the launch details (including exact revenue numbers) in this episode. Here’s where you can find Sean on the web: His main site, Seanwes.com The seanwes podcast His new book, The ...
Jul 12, 2014•1 hr 14 min•Ep. 3
Few things have paid off better in my business than a focus on email marketing. In building my list up to 18,000+ subscribers I’ve learned that email is the most profitable marketing channel around. Easily beating out Twitter, Facebook, and YouTube. To learn more about email marketing I brought on three of my good friends: Brennan Dunn, James Clear, and Corbett Barr. All three have built highly profitable email lists in the last few years. Enjoy the episode! You can find each of their businesses...
Jul 11, 2014•1 hr 2 min•Ep. 2
In January 2013 I wrote a series of goals for the year. One of them was “launch a podcast.” How does a goal like that take 18 months to be realized? Well, first I created all kinds of reasons that a podcast was much harder than it actually needed to be. Finally after recording episodes and working sporadically on it for over a year, I’m ready to launch! This first episode is a short book I wrote called The Productivity Manifesto . If you read my last post you know that productivity is something ...
Jul 10, 2014•22 min•Ep. 1
