066: Wes Kao - Creating High-Dollar Online Courses That Sell
Mar 28, 2022•59 min•Ep. 66
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Episode description
In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses.
Wes is fantastic at course design. Before Maven, she did a bunch of amazing things working with a lot of different creators.
We talk about the State Change Method, which is something I use to make my presentations much more interesting. We talk about building an audience on Twitter. We also talk about course design, cohort-based courses, and a lot of other fun things.
In this episode, you’ll learn:
- Tips for writing short-form content that boosts engagement
- A big advantage Twitter gives you over other platforms
- How to know if your content is ready to publish
- Why cohort-based courses are so lucrative
Links & Resources (H5)
Wes Kao’s Links (H5)
- Maven
- Wes’ website
- Follow Wes on Twitter
- Wes’ blog post: Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit
- Wes’ blog post: The State Change Method: How to deliver engaging live lectures on Zoom
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