Golden Rules - 3. HOW TO DEVELOP CHARACTER THROUGH AUTO-SUGGESTION - Napoleon Hill - podcast episode cover

Golden Rules - 3. HOW TO DEVELOP CHARACTER THROUGH AUTO-SUGGESTION - Napoleon Hill

Nov 02, 202313 min
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Golden Rules - 3. HOW TO DEVELOP CHARACTER THROUGH AUTO-SUGGESTION - Napoleon Hill - HQ Full Book.

In Chapter 3 of Golden Rules, Napoleon Hill delves deeper into the powerful tool of auto-suggestion, revealing how it can be deliberately used to shape and strengthen one’s character. While auto-suggestion was introduced as a psychological technique in the previous chapter, Hill now explores its immense potential in transforming personal attributes, habits, and moral fiber—demonstrating that character is not fixed at birth but can be purposefully molded. At its core, this chapter centers on the deliberate and conscious use of thought as a creative force in personal development. Hill asserts that character is a byproduct of repeated thought patterns, habitual emotions, and dominant beliefs. These, in turn, can be consciously influenced through consistent, well-directed auto-suggestion—the practice of implanting constructive thoughts into the subconscious mind.  

The Role of the Subconscious in Character Formation
Hill begins by explaining the relationship between the conscious mind, the subconscious, and the formation of character. The subconscious mind, he notes, does not question or filter thoughts based on logic—it simply acts upon the impressions it receives. Therefore, whatever ideas, beliefs, or emotions are consistently fed into the subconscious will gradually become part of a person's character structure. According to Hill, the human personality is like soft clay, always being molded by internal and external influences. Auto-suggestion is the tool that allows us to become our own sculptors, choosing the qualities we want to develop, reinforcing positive traits, and eradicating undesirable ones.  

Using Auto-Suggestion Intentionally
Hill distinguishes between passive and active auto-suggestion. Everyone uses auto-suggestion passively—constantly internalizing the voices of family, friends, media, and even self-criticism. However, active auto-suggestion involves deliberately choosing affirmations and ideals to impress upon the mind. He emphasizes the importance of writing and repeating positive character affirmations. For example, a person who desires to develop courage might repeat:
"I am courageous. I act with confidence in all situations." The repetition, especially when combined with emotion and belief, gradually sinks into the subconscious, influencing behavior and reactions in real life. Hill provides several practical steps for effectively applying auto-suggestion to character development:
  1. Define the Traits You Wish to Possess:
    Hill advises readers to clearly define the qualities they want to develop—such as honesty, persistence, self-control, enthusiasm, or kindness. Vague goals like “be a better person” are not effective. Precision sharpens the subconscious response.
  2. Write Personal Affirmations:
    Tailor affirmations that reflect the desired trait in the present tense, as though it is already true. This helps bypass the critical faculty of the conscious mind and convinces the subconscious that change is already underway.
  3. Repeat Daily With Emotion:
    Repetition without belief is ineffective. Hill insists that affirmations must be repeated with emotional intensity, ideally just after waking and before sleep—times when the subconscious is most receptive.
  4. Visualize the Trait in Action:
    Alongside repetition, visualization deepens the impression. Hill encourages readers to mentally picture themselves acting out the desired quality in everyday scenarios, thus rehearsing success before it occurs.
  5. Back Affirmations with Action:
    Character cannot be built through suggestion alone; it must be reinforced through real-world behavior. Hill reminds readers that taking small steps that align with the desired trait gives substance to the affirmation and helps the subconscious believe it. 


Replacing Weakness with Strength
Hill provides examples of how auto-suggestion can be used to replace weakness with strength. For instance, a person prone to procrastination can suggest diligence and prompt action. A timid person can implant affirmations of confidence and courage. By focusing mental energy on the ideal version of oneself, the reader begins to reprogram behavior at a deep level. One of the most powerful ideas in this chapter is that character is habitually acted thought. In other words, what we continually think and suggest to ourselves ultimately becomes how we act—and over time, those actions solidify into character. Hill writes, “You are what you are because of the dominating thoughts which you permit to occupy your mind.” He challenges the popular notion that character is formed solely by heredity or environment. While those influences are real, Hill maintains that thought is the ultimate determining factor, and through thought, we can reshape who we are.  

The Danger of Negative Auto-Suggestion
Hill also warns about the perils of negative auto-suggestion. Just as positive affirmations can uplift, negative thoughts can degrade character. Constant self-criticism, fear, doubt, and worry, when allowed to dominate the mind, seep into the subconscious and generate insecurity, dishonesty, or laziness. He urges readers to guard the mind as one would guard a vault, only allowing in thoughts that are aligned with their higher selves and long-term aspirations. In this way, character is not left to chance—it is designed.  

Character as the Foundation of Success
A major theme throughout this chapter is that true and lasting success must be built on solid character. Hill affirms that wealth or status gained without integrity is unstable. By contrast, the man or woman who develops a sound character through disciplined thinking and auto-suggestion builds an inner foundation that no failure can destroy. He points out that employers and leaders naturally seek people with dependable character—those who show initiative, perseverance, loyalty, and self-control. These traits are more valued than mere intelligence or technical skill because they reflect inner mastery.  

Final Encouragement
Hill ends the chapter with a note of empowerment and hope. No matter what one's current condition, anyone can change their character through thought discipline and daily mental training. Auto-suggestion is a lifelong tool—not a magic trick—but over time it becomes one of the most transformational forces available to human beings. He urges readers not to wait until they “feel ready” but to begin the process of self-improvement immediately, knowing that character is destiny, and the architect of character is none other than the individual.  

Conclusion
Chapter 3 of Golden Rules is a profound lesson in the practical psychology of character building. Napoleon Hill equips the reader with a method—not just a theory—for shaping one’s moral and emotional identity. He elevates auto-suggestion from a motivational tool to a spiritual discipline, a way of becoming the best version of oneself through consistent mental refinement. The message is both simple and powerful: change your thoughts, and you will change your character—and with it, your life.    

#NapoleonHill #GoldenRules #AutoSuggestion #CharacterBuilding #SelfImprovement #PersonalGrowth #MindsetMatters #SuccessMindset #PositiveThinking #MentalDiscipline #ThoughtPower #SelfDevelopment #EmpowerYourMind #ChangeYourThoughts #LawOfAttraction #SuccessPrinciples #SubconsciousMind #AffirmationsWork #DevelopCharacter #MindsetIsEverything

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Transcript

Napoleon Hill Golden Rules three, how to develop character through autosuggestion. This brings us to an appropriate place at which to explain the method through which your author has literally made himself over during a period of approximately five years. Before we go into these details, let us remind you of the common tendency of human beings to doubt that which they do not understand, and all that they cannot prove to their own satisfaction, either by similar experiences of their own or by

observation. Let us also remind you that this is no age for a doubting

Thomas. Your author, while a comparatively young man, has nevertheless seen the birth of some of the world's greatest inventions, the uncovering, as it were, of some of the so called hidden secrets of nature, and he is well within the bounds of accuracy when he reminds you that during the last sixty years, science has lifted the curtains that separated us from the light of truth and brought into use more tools of culture, development and progress than had been

discovered in all the previous history of the human race. Within comparatively recent years, we have seen the birth of the incandescent electric light, the typesetting machine, the printing press, the X ray, the telephone, the automobile, the airplane, the submarine, the wireless telegraphy, and myriad other organized forces which serve mankind and tend to separate him from the animal instincts of the dark

ages out of which he has risen. As these lines are being written, we are informed that Thomas A. Edison is at work on a contrivance which he believes will enable the departed spirits of men to communicate with us here on Earth. If such a thing is possible, and if the announcement should come from East Orange, New Jersey, tomorrow morning, that Edison has completed his machine and communicated with the spirits of departed men. This writer, for one,

would not scoff at the statement. If we did not accept it as true until we had seen proof. We would at least hold an open mind on the subject, because we have witnessed enough of the impossible during the past thirty years to convince us that there is but little that is strictly impossible when the human mind sets itself to a task with that grim determination that knows no

defeat. If modern history informs us correctly, the best railroad men in the country scoffed at the idea that Westinghouse could stop a train by jamming air on the brakes. But those same men lived to see a law passed in the New York legislature compelling railroad companies to use this foolish contrivance. And if it had not been for that law, the present speed of railroad trains and the

safety with which we may travel would not be possible. We are reminded to state also that had the illustrious Napoleon bonaparte not scoffed at Robert Fulton's request for an interview, the French capital might be sitting on English soil to day, and France might be the mistress over all of the British Empire. Fulton sent word to Napoleon that he had invented a steam engine that would carry a boat

against the wind. But Napoleon, never having seen such a contrivance, sent back word that he had no time to fool with cranks, and furthermore, ships could not sail against the wind because ships never had been sailed that way. Well within the memory of your author, a bill was introduced in Congress asking for an appropriation with which to experiment with an airplane which Samuel Pierpont Langley had worked out, but the appropriation was promptly denied, and Professor Langley was

scoffed at as being an impractical dreamer and a crank. No one had ever seen a man fly a machine in the air, and no one believed it could be done. But we are becoming a bit more liberal in our viewpoint concerning powers which we do not understand, at least those of us who do

not wish to become the laughing stock of later generations. Are we felt impelled to remind you of these impossibilities of the past which turned out to be realities, before taking you behind the curtains of our own life and displaying for your benefit certain principles which we have reason to believe will be hard for the uninitiated

to accept until they have been try ride out, and proved sound. We will now proceed to unfold to you the most astonishing, and we might well say, the most miraculous experience of our entire past, an experience which is related solely for the benefit of those who are earnestly seeking ways and means to

develop in themselves those qualities which constitute positive character. When we first commenced to understand the principle of auto suggestion several years ago, we adopted a plan for making practical use of it in developing certain qualities which we admired in certain men who are familiar characters in history. Viz. Just before going to sleep at night, we made it a practice to close our eyes and see in our

imagination. Please get this clearly fixed in your mind. What we saw was deliberately placed in our mind as instructions or as a direct command to our subconscious mind, and as a blueprint for it to build by through our imagination, and was in no way attributed to anything occult or in a field of uncharted

phenomena. A large council tables standing on the floor in front of us, we then pictured in our imagination certain men seated around that table, those men from whose characters and lives we wished to appropriate certain qualities to be deliberately built

into our own character through the principle of auto suggestion. For example, some of the men whom we selected to take an imaginary place at the imaginary council table were Lincoln, emmer Son, Socrates, Aristotle, Napoleon, Jefferson, Albert Hubbard, the man from Galilee, and Henry Ward Beecher, the well known English horator. Our purpose was to impress our subconscious mind through auto suggestion, with the thought that we were developing certain qualities which we admired most in

each of these and in other great men. Night after night, for an hour or more at a time, we went through this imaginary meeting at the council table. As a matter of fact, we continue the practice to this day, adding a new character to the council table as often as we find someone from whom we wished to take certain qualities through emulation. From Lincoln.

We wanted the qualities for which he was most noted, earnestness of purpose, a fair sense of justice toward all, both friends and foes alike, an ideal which had for its object the uplift of the masses, the common people, the courage to break precedence and to establish new ones when circumstances demanded it.

All these qualities which we had so much admired in Lincoln, we set out to develop in our own character while looking upon that imaginary council table, by actually commanding our subconscious mind to use the picture, which it saw at the council table as a plan to build from. We wished to take from Napoleon the quality of dogged persistency. We wanted his strategic ability to turn adverse circumstances to good account. We wanted his self confidence in his wonderful ability to

inspire and lead men. We wanted his ability to organize his own faculties and his fellow workers, because we knew that real power came only through intelligently organized and properly directed efforts. From Emerson, we wanted that remarkably keen insight into the future for which he was noted. We wanted his ability to interpret nature's handwriting as it is manifested in flowing brooks, singing birds, laughing children, the blue skies, the starry heavens, the green grass, and the beautiful

flowers. We wanted his ability to interpret human emotions, his ability to reason from cause to effect and inversely, from effect back to cause. We wanted Albert Hubbard's power of words and his ability to interpret the trend of the times. We wanted his ability to combine words so they would convey the exact pictures of the thoughts we created. We wanted his ability to write in a rhythmic

strain that would be unquestioned as to its meaning or its sincerity. We wanted Beecher's magnetic power to grip the hearts of an audience in public address, his ability to speak with force and conviction that moved an audience to laughter or to tears, and made his listeners feel with him mirth and melody, sorrow and

good cheer. As I saw those men sitting there before me, seated around the imaginary council table, I would direct my attention to each of them for a few minutes, saying to myself that I was developing those qualities which I aimed to appropriate from the character before me. If you have tears of grief to shed for me on account of my ignorance in going through this imaginary role of character building, get ready to shed them now. If you have words

of condemnation to utter against my practice, utter them now. If you have a feeling of cynicism which seems to strive for expression in the nature of a scowling face, give expression to it now. Because I am about to relate something which ought to and probably will cause you to stop, look and reason up until the time that I began these imaginary council meetings, I had made

many attempts at public speaking, all of which had been dismal failures. The very first speech I attempted to deliver, after a week of this practice, I so impressed my audience that I was invite ight it back for another talk on the same subject. And from that day until the time of the writing

of these lines, I have been constantly improving. Last year, the demand for my services as a public speaker became so universal that I toured the greater portion of the United States, speaking before the leading clubs, civic organizations, schools, and specially arranged meetings. In the city of Pittsburgh. During the month of May nineteen twenty, I delivered the Magic Ladder to Success before the

Advertising Club. In my audience were some of the leading businessmen of the United States, officials from the Carnegie Steel Company, the H. J. Hines Pickle Company, the Joseph Horn Department Store, and other great industries of the city. These men were analytical men. Many of them were college and university graduates. They were men who knew when they heard something that was sound.

At the close of my address, they gave me what several members of the audience afterward told me was the greatest station ever given a speaker before that club. Shortly after my return from Pittsburgh, I received a medal from the Associated Advertising Clubs of the World in memory of that event, engraved as follows in Appreciation of Napoleon Hill, May twentieth, nineteen twenty. Please do not make

the mistake of interpreting the foregoing as an outburst of egotism. I am giving you facts, names, dates, and places, and I am doing this only for the purpose of showing you that the quality which I so greatly admired in Henry Ward Beecher, I had actually commenced to develop in myself. This quality was devil op ed around the imaginary council table with my eyes shut, while looking at an imaginary figure of mister Beecher, seated as a member of

my imaginary board of councilors. The principle through which I developed this ability was auto suggestion. I filled my mind so full of the thought that I would equal and even excel Beecher before I stopped that no other result could have been the outcome. Nor is this the end of my narrative, a narrative which, by the way, the hundreds of thousands who know me now located in nearly every city, town, and hamlet throughout the United States, can corroborate.

I began immediately to supplant intolerance with tolerance. I began to emulate the immortal Lincoln in those wonderful qualities of justice toward all friend and foe alike. New power began to come, not alone to my spoken words, but to my pen as well. And I saw, as plainly as I could see the sun on a clear day, the steady development of that ability to express myself with force and conviction by the written word, which I had so much

admired in Elbert Hubbard. In speaking of this very point not many months ago, mister Myers, an official of the Morris Packing Company of Chicago, made the remark that my editorials in Hill's Golden Rule magazine reminded him very forcefully of the late Elbert Hubbard, and added that he had just stated to one of his associates a few days previously that I was not only big enough to fill

Albert Hubbard's shoes, but that I had already outgrown them. Again, I remind you not to brush these facts aside lightly, or to charge them to egotism. If I write as well as Hubbard, it is because I have aspired to do so first, having deliberately made use of auto suggestion, to charge my mind with the aim and purpose of not only equalling him, but

of excelling him, if possible. I am not unmindful of the fact that the display of egotism is an unpardonable weakness in either a writer or a speaker, and no one more readily denounces such shallowness of mind than this writer. However, I must also remind you that it is not always a sign of egotism. When a writer refers to his own personal experiences for the purpose of giving his readers authentic data on a given subject. Sometimes it requires courage to

do so. In this particular case, I would refrain from the free use of the personal pronoun which has so frequently crept into this narrative, were it not for the fact that to do so would take away much of the value of my work. I am relating these personal experiences solely because I know they are authentic, believing as I do, that it is preferable to run the

risk of being classed as egotistical. Rather than use a hypothetical illustration of the principle of auto suggestion or right in a third person

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