Want us to help you generate consistent, inbound appointments? Book a call with our team. Discover how Contractor Dynamics helps roofing companies optimize their marketing budgets and generate high-quality leads. In this video, learn why shifting ad spend from Google to Meta (Facebook & Instagram) can lower your cost per lead, the power of weekly marketing meetings, and how continuous data review drives smarter marketing decisions. We share how working with 120+ roofing clients lets us deplo...
Jun 17, 2025•13 min
Looking to get higher quality leads and solve your marketing problem? Book a call with our team. It's not your Facebook ads. It's not the market. It's not even your agency. The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable. In this video, Joseph Hughes reveals what’s really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle. If you want predictability, growth, and freed...
Jun 11, 2025•6 min
Looking to solve your marketing problem? Book a call with our team. If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way. In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow. I’ll show you how to decide what's right for YOUR business — not based on hype, but based on where you’re tryi...
Jun 05, 2025•7 min
Learn how Contractor Dynamics can help you stop wasting money on marketing Most roofing companies are unknowingly lighting their marketing budget on fire — and it's costing them tens of thousands of dollars every year.This video kicks off our new series, Roofing Marketing Secrets, where we expose the most common marketing mistakes and show you how to build a real growth engine for your roofing business.In this episode, you'll learn:✅ Why most marketing agencies fail roofing companies✅ How to avo...
May 30, 2025•9 min
Get more high-quality, consistent leads: https://www.contractordynamics.com/yt?utm_source=YouTube&utm_medium=YouTube+LF+Video&utm_campaign=5.27.25+PostIf your roofing company isn't the first name people think of locally, you're leaving money on the table.In this episode, we break down how roofing companies are dominating their local areas, not by outspending competitors, but by being more strategic with their branding and marketing approach.Here’s what you’ll learn:✅ Why retargeting warm...
May 28, 2025•5 min
Schedule a call to learn about our marketing agency services After five years of focusing solely on marketing training for roofing companies, we’re officially relaunching our done-for-you digital marketing agency services — and we’re doing it the right way.In this video, Joseph Hughes shares the why behind the move, what it means for the roofing industry, and how this expansion allows us to serve more companies at a deeper level.🔧 What’s New?Custom WordPress website design + full setupFacebook ...
May 20, 2025•19 min
Schedule A Marketing Blueprint Call Running ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise. Here’s what you’ll learn: ✅ How to improve lead targeting on ad platforms ✅ Why content matters just as much as your targeting ✅ How to use friction to filter out low-intent leads ✅ What types ...
May 07, 2025•6 min
See if you qualify for a free Contractor Dynamics marketing audit In this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies. If you’ve ever felt like you’re pouring ...
Apr 21, 2025•3 min
See if you qualify for a free Contractor Dynamics marketing audit In this episode of The Nailed It! Show, Sydney Vasquez, Marketing Director at Contractor Dynamics, breaks down how roofing companies can spend less and get better results from their marketing in 2025. After analyzing hundreds of marketing budgets from roofing contractors nationwide, Sydney reveals exactly where waste is hiding - and how to reallocate your marketing dollars for maximum ROI.She dives into budget percentages, the bal...
Apr 16, 2025•11 min
See if you qualify for a free Contractor Dynamics marketing audit. In this insightful episode of The Nailed It! Show, Elizabeth Lytle sits down with Brian Alexander to tackle one of the biggest challenges in the contracting industry—hiring and retaining top talent. Brian shares expert strategies on building a strong team, reducing turnover, and making the right leadership hires to drive business growth. Whether you're struggling with high sales team churn or looking to add key leadership roles, ...
Mar 19, 2025•49 min
See if you qualify for a free Contractor Dynamics marketing audit In this episode of The Nailed It! Show, Elizabeth Lytle sits down with Clifton Muckenfuss, founder of Building Raving Fans, to discuss how contractors can create unforgettable customer experiences that drive referrals and long-term success. Clifton shares his unique Customers for Life Flywheel strategy, which includes handwritten thank-you cards, surprise gifts, and automated follow-ups to keep customers engaged and raving about y...
Mar 17, 2025•54 min
See if you qualify for a free Contractor Dynamics marketing audit. In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on per...
Mar 12, 2025•41 min
See if you qualify for a free Contractor Dynamics marketing audit. In this episode of The Nailed It! Show, Joseph Hughes sits down with Luke Hansen, founder of CompanyCam, to dive into the game-changing strategies that help roofing companies streamline operations, build strong teams, and stand out in a crowded market. Luke shares his insights on leadership, delegation, and branding—offering valuable lessons from his own journey in growing a successful tech company serving contractors. They discu...
Mar 10, 2025•51 min
See if you qualify for a free Contractor Dynamics marketing audit. Join us for an eye-opening episode of The Nailed It! Show as Elizabeth Lytle sits down with Adam Patterson of SMA Support Services to discuss the key strategies for growing and streamlining a roofing business. Adam shares his expertise on improving operational efficiency, leveraging technology, and optimizing back-office processes to help contractors scale successfully. From managing finances to handling administrative tasks more...
Mar 03, 2025•56 min
Tune into this engaging episode of The Nailed It! Show as Joseph Hughes sits down with Jeremy Simpson to discuss the key strategies for building a high-performing roofing business. They dive into leadership, team culture, and the challenges of growth, sharing real-world insights from years of experience in the industry. Jeremy provides valuable takeaways on hiring, training, and creating a company culture that drives long-term success. Key Takeaways: 🔹 The importance of leadership in business g...
Feb 19, 2025•28 min
Need help implementing these strategies? Book a 15-minute call with our team. Are you tired of setting goals that sound great but never actually move the needle? In this episode, we’re diving into why most people fail at goal setting and—more importantly—how to create a step-by-step system that guarantees success in 2025 and beyond. Here’s what we cover: ✅ The 4 biggest reasons goals fail ✅ A proven 4-step plan to set and achieve your goals ✅ Why "Who, Not How" is a game-changer for business own...
Feb 05, 2025•12 min
Need help implementing these strategies? Book a 15-minute call with our team. Tune into this powerful episode as Joseph Hughes and Sydney Correll break down high-ROI marketing strategies specifically tailored for roofing companies. They dive into the biggest shifts in social media, SEO, and paid ads for 2025 while revealing how AI is transforming the way roofing businesses capture leads. They also share actionable insights on grabbing attention in an era of shrinking attention spans and building...
Feb 03, 2025•29 min
Schedule a 15-Minute Clarity Call With Our Team Dive into this episode of The Nailed It! Show as Elizabeth Lytle and Sydney Correll discuss the keys to managing successful marketing teams in the contracting industry. Learn why weekly marketing meetings are essential, how to track social media and SEO metrics effectively, and the importance of aligning your team's efforts for maximum impact. Sydney & Elizabeth share actionable insights on fostering collaboration, measuring performance, and bu...
Dec 11, 2024•36 min
Schedule a 15-Minute Clarity Call With Our Team Dive into this comprehensive guide on effectively managing and supporting a marketing manager for your roofing company. Sydney Correll, Marketing Director at Contractor Dynamics, breaks down the critical tasks marketing managers should perform daily, weekly, monthly, and quarterly to maximize ROI and drive growth. Learn actionable steps to hold your marketing team accountable, balance in-house and outsourced efforts, and ensure consistent, high-imp...
Nov 26, 2024•14 min•Ep. 241
Schedule a 15-Minute Clarity Call With Our Team Tune into this in-depth guide on structuring compensation for a marketing manager in your contracting business. Sydney Correll, Marketing Director at Contractor Dynamics, shares proven pay models used by successful clients. Learn how to set realistic salary ranges, structure performance bonuses, and understand the value of marketing managers as revenue-driving team members. This video will equip you with the tools to confidently design a pay plan t...
Nov 18, 2024•8 min•Ep. 240
Schedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Sydney Correll engages in a deep dive with Elizabeth Lytle about the critical role of marketing managers in roofing companies. They explore how to hire the right person, ensuring they align with your company’s core values and culture. From crafting the perfect interview questions to understanding qualifications and experience, Elizabeth shares valuable insights that will help your busine...
Nov 14, 2024•26 min
In this episode of The Nailed It! Show, Joseph Hughes sits down with Chris Diroll to explore how roofing companies can leverage system improvements and virtual assistants (VAs) to fuel business growth. Chris shares strategies specific to the roofing industry, discussing how streamlined systems and virtual support can enhance operations, cut costs, and allow owners to focus on higher-value tasks. Learn the best practices for identifying key areas for improvement, hiring VAs, and building a scalab...
Nov 12, 2024•24 min
Join Our Free Facebook Group To Stay Up To Date On The Latest Marketing Changes Tune into this informative discussion with Joseph Hughes as he explores the strategies roofing companies need to succeed in a challenging market with Beacon Building Products experts, John Kluba and Ron Rehak. They dive into the importance of embracing video marketing, strengthening customer follow-up, and adapting to industry changes. Learn how roofing businesses can navigate slow periods by stepping outside their c...
Nov 06, 2024•8 min•Ep. 237
Check Out Our '5 Mile Famous' Video Course Unlock the power of video marketing for your roofing business with this guide to hiring the right video expert. Joseph Hughes walks through a step-by-step approach to finding and onboarding a videographer who can help you generate high-quality content, build your brand, and attract top clients. With practical advice on where to find video talent, budget considerations, and why direct hiring often beats large agencies, this video is a must-watch for any ...
Nov 01, 2024•12 min•Ep. 236
Schedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes dives deep into the proven strategies of the industry's leading companies. Recorded fresh from the ECA National Conference, Joseph shares invaluable insights on the three critical areas that roofing and exterior contracting businesses focus on to maintain market leadership. Learn from real-world examples and expert discussions on organizational health, financial intelligen...
Oct 16, 2024•10 min
Schedule a 15-Minute Clarity Call With Our Team Tune into this enlightening episode of The Nailed It! Show as Elizabeth Lytle explores the pivotal steps roofing companies can take to internalize their marketing operations effectively. This deep dive addresses common challenges like dependency on agencies and the inefficiencies of external lead generation. Elizabeth discusses the strategic advantages of in-house marketing, emphasizing the importance of understanding customer needs, selecting prof...
Oct 14, 2024•16 min
Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes provides a comprehensive guide to structuring the ideal in-house marketing team for roofing companies. Learn how to take control of your marketing endeavors to achieve consistency and enhanced profitability. Joseph shares insights from his experience with Contractor Dynamics, emphasizing the significance of having skilled, dedicated roles such as videographers, social media managers, CRM specialists, and a visionary mark...
Oct 10, 2024•10 min
Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes engages in a deep dive with Eric and Ross from Beacon about the evolving landscape of the roofing industry. They explore the unique challenges and opportunities facing roofing contractors today, from navigating insurance-heavy markets to leveraging technology for business growth. The conversation sheds light on the importance of education and strategic partnerships in empowering contractors to elevate their businesses. K...
Oct 02, 2024•10 min
Tune into this practical episode of The Nailed It! Show where Joseph Hughes lays out a blueprint for roofing and contracting companies to take charge of their marketing efforts. Discover how to transition from dependency on inconsistent external agencies to cultivating a robust in-house marketing team that drives consistent growth and profitability. Key Takeaways: 🔹 Strategies for bringing marketing in-house to gain control and consistency. 🔹 Steps to build a marketing team within your company...
Sep 30, 2024•12 min
Tune into this inspiring episode of The Nailed It! Show as Joseph Hughes dives deep with Manager Jon into the essence of adversity and its pivotal role in entrepreneurial success. They explore how challenges shape leaders and the importance of resilience and decision-making in navigating business hurdles. Manager Jon shares a compelling story of overcoming significant logistical challenges that tested his resolve and demonstrated the power of staying true to one's commitments. Key Takeaways: 🔹 ...
Sep 18, 2024•15 min
