Roundtable #34 - Network effects, User Acquisition Fundamentals & F2P vs Web3 UA

Naavik Gaming Podcast

Feb 11, 2022•1 hr 4 min

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Episode description

Episode Summary

In this Metacast episode, Matej Lancaric, Chong Ahn and Nico Vereecke join your host Maria Gillies to discuss -

Network Effects

Animoca Brands investment strategy has a “rising tide lifts all boats” approach explored in Naavik’s newsletter Master the Meta: https://naavik.co/themetas/animoca-2022
We discuss network effects, flywheel effects and if we’ve seen other examples of these strategies applied in games.

User Acquisition Fundamentals

If you’re thinking about starting your own games company without having user acquisition experience then this topic may be of interest to you. Matej, Naavik’s in-house UA expert lays out the fundamental principles and best practices in user acquisition.

F2P vs Web3 UA

Our user acquisition discussion leads us into exploring the similarities and differences between UA for free-to-play and Web3 games.

If you would like us to discuss any other gaming-related topics, do reach out at maria@naavik.co. We’d love to hear your general thoughts and feedback too!

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