Mastering Merge: How StarBerry Built a Merge-2 Hit
Episode description
In this episode of the Naavik Gaming Podcast, host Niko Vuori interviews Antti Hattara, co-founder and CEO of StarBerry Games, about their successful mobile game, Merge Mayor.
As the game surpasses the $25 million revenue milestone, the conversation covers the game's journey from an idle game that pivoted into a merge-2 (along the lines of Metacore’s Merge Mansion), the challenges of the merge category, and the importance of community engagement through platforms like Discord.
Antti shares insights into the development processes of Merge Mayor with just a 22-person team, key moments that contributed to its success, and strategies for balancing feedback from hardcore players with the needs of new users. The discussion also touches on the innovative social features of the game, the “pyramid” framework for player engagement, and their evolving approach to storytelling.
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Sound design by Gavin Mc Cabe.