Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected? In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it really takes to keep going, especially when things get hard. From mindset shifts to redefining failure and rest, Genevieve shares insights that challenge the usual hustle narrative and offer a more sustainable way forward. Whether you're in the early stages or deep ...
Aug 12, 2025•47 min•Season 1Ep. 120
If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves your business forward. Whether you're solo or scaling, you'll walk away with a practical, mindset-shifting approach to prioritizing your time, energy, and effort as a business owner. Plus, there's a free resource to help you put it into action when you're ...
Aug 05, 2025•9 min•Season 1Ep. 119
What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey from corporate pushback to leading an all-women agency that helps women-led businesses build brands rooted in authenticity and purpose. In this episode, we explore how personality-driven branding can create deep connections, especially for service-based en...
Jul 29, 2025•38 min•Season 1Ep. 118
Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go viral. We talk about how to build consistency, connect with your audience more intentionally, and use social platforms to serve your business goals instead of draining your energy. Whether you’re doing it all yourself or thinking about outsourcing, this conver...
Jul 22, 2025•34 min•Season 1Ep. 117
If your marketing feels busy but not effective, you might be making a few common missteps without even realizing it. In this episode, I walk through five marketing mistakes that could be holding back your growth, from targeting too broad of an audience to spreading your efforts thin across too many platforms. I’ll explain why narrowing your ideal customer avatar helps your message land better, and how talking about solutions instead of problems often misses the mark. We’ll also explore how to tu...
Jul 15, 2025•13 min•Season 1Ep. 116
Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small business owners need to know to stay visible online. We’ll talk about how search behavior is evolving, what today’s algorithms are really looking for, and how to show up with content that’s both strategic and personal. If you’ve been relying on keyword trick...
Jul 08, 2025•10 min•Season 1Ep. 115
If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how to adjust your messaging for each one. Most small business owners skip ahead and assume their audience already understands the value they offer. But when you meet people too far along the journey, they tune out. I’ll share simple ways to shift your content...
Jul 01, 2025•12 min•Season 1Ep. 114
Influencer marketing can feel out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships that actually fit their goals and budgets. We talk about how to find the right kinds of influencers (hint: smaller followings can often lead to bigger impact), what to look for beyond vanity metrics, and how affiliate-style partnerships can lower your upfron...
Jun 24, 2025•28 min•Season 1Ep. 113
What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I’m joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doors for connection, credibility, and content creation. We unpack how podcasting helps business owners build real relationships with potential clients, all while generating authentic, useful content. Casey shares why podcasting isn’t about having a huge audi...
Jun 17, 2025•43 min•Season 1Ep. 112
What if one of your most powerful marketing tools was already at your fingertips, and totally free? In this episode, I sit down with digital growth strategist Marilyn Jenkins, author of The Google Business Profile Training Guide , to talk about a tool many business owners overlook: their Google Business Profile. Marilyn shares why this profile may matter even more than your website, especially as AI changes how people search. They also discuss how to make the most of your listing, from smart opt...
Jun 10, 2025•21 min•Season 1Ep. 111
Solopreneurship can be empowering, but also incredibly isolating. In this honest conversation, I’m joined by fellow fractional CMO Carly Ries to talk about the emotional toll of working alone and how it quietly impacts our business growth. We explore what it really takes to stay grounded and connected as a solo business owner, plus simple ways to create community, regain momentum, and get out of your own head. Tune in if you’ve ever felt stuck behind the scenes of your own business. Send us a te...
Jun 03, 2025•33 min•Season 1Ep. 110
AI isn’t just for tech experts or big-budget teams. In this episode, visionary entrepreneur and AI mentor Joshua Hale shares how small business owners can start using tools like ChatGPT and others to cut down on repetitive tasks, speed up research, and build smarter systems without needing a technical background. We talk about practical ways to apply AI in everyday work, how to improve results with better prompts, and why Joshua’s 10-80-10 approach (human idea > AI execution > human refine...
May 27, 2025•38 min•Season 1Ep. 109
Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started with Meta ads, even on a small budget. She explains how to build a strong foundation, reach the right people, and make the most of Meta’s targeting tools. We also talk about what makes an ad worth clicking, which metrics actually matter, and why testing your ...
May 20, 2025•49 min•Season 1Ep. 108
AI might sound like something only big companies use, but it’s becoming a powerful (and surprisingly simple) tool for small business owners too. In this episode, I’m sharing nine unexpected ways you can use AI to make your daily workload lighter and more manageable, without needing to be a tech expert or change everything about how you work. Think of this episode as your starting point for using AI in real, everyday tasks you probably didn’t even know it could help with. If you’ve been curious a...
May 13, 2025•11 min•Season 1Ep. 107
It’s easy to feel like you’re doing all the marketing things: reels, blogs, freebies, but still not seeing meaningful results. In this episode, I dig into why that happens and how building tactics without strategy keeps you stuck in place. It’s not about working harder, but about building momentum. I introduce my Trail to the Sale™ framework, which outlines eight key stages of the customer journey: Awareness, Consider, Compare, Evaluate, Sell, Supersize, Serve, and Send. Unlike traditional sales...
May 06, 2025•8 min•Season 1Ep. 106
Starting a business after 50 isn’t a limitation. It might actually be your biggest advantage. In this episode, we explore the rise of "encore entrepreneurs" and why more people are choosing to start businesses later in life. Confidence, clarity, and a lifetime of skills can all become powerful foundations for entrepreneurship. We talk about how to recognize the value of what you already know, whether it’s managing people, solving problems, or building strong relationships, and how to apply that ...
Apr 29, 2025•21 min•Season 1Ep. 105
What really makes a brand stand out... and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and how they want to be perceived. Kylie shares insights on building trust, showing up consistently, and creating a brand experience that feels intentional and aligned with your values. If branding feels overwhelming or unclear, this conversation will help you t...
Apr 22, 2025•27 min•Season 1Ep. 104
Getting press coverage and improving your search visibility might seem out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Chris Panteli of Linkify to talk about how small business owners can approach PR and SEO with simple, practical steps. We chat about what helps your business stand out to journalists, why certain details on your website matter more than you think, and how visibility and credibility go hand in hand. If you’ve been curious about how PR ...
Apr 15, 2025•39 min•Season 1Ep. 103
Are your marketing emails not getting the results you want? With billions of emails sent every day, the real challenge isn’t whether email marketing works—it’s making sure yours stands out. In this episode, I’m sharing simple, effective ways to improve your emails, from designing for mobile readers to writing content that people actually want to open and read. We’ll also talk about email deliverability, tracking what’s working, and making small tweaks that can lead to big improvements. If your o...
Apr 08, 2025•18 min•Season 1Ep. 102
Handling sales objections can be frustrating, but it’s a skill every business owner needs to master. When a customer hesitates, it’s easy to assume they’re just not interested or that price is the problem. But the truth is, objections are often a sign that someone is still considering your offer. They just need more reassurance before saying yes. In this episode, I’m breaking down what’s really going on when people push back and how to uncover the deeper concerns hiding behind objections. I’ll s...
Apr 01, 2025•24 min•Season 1Ep. 101
I can’t believe we’ve hit 100 episodes! When I started this podcast, I wasn’t sure I’d make it past the first few. As someone who wasn’t exactly confident about committing to weekly content, the idea of sticking with it felt overwhelming. But now, 100 episodes later, I’m reflecting on what kept me going, what I’ve learned, and how this journey has shaped me as a host and a marketer. If you’ve ever thought about starting a podcast (or any kind of content for your business), I’m sharing the honest...
Mar 26, 2025•16 min•Season 1Ep. 100
Disney is known for unforgettable customer experiences, but what if you could bring that same magic into your own business? Vance Morris, a former Disney leader turned entrepreneur, shares how the company’s systems, attention to detail, and customer-first mindset can help small businesses stand out. He explains how to create a consistent experience, build strong customer relationships, and turn everyday interactions into something memorable. We also talk about the power of systems, the role of s...
Mar 19, 2025•41 min•Season 1Ep. 99
Marketing isn’t just about creativity; it’s about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he’s learned along the way. He explains why structured marketing strategies matter, how B2B and B2C marketing differ, and why customer segmentation is key to reaching the right audience. We also discuss the balance between creativity and clarity in advertising, the power of personal stories i...
Mar 11, 2025•31 min•Season 1Ep. 98
Why do people buy what they buy? Consumer psychology shapes marketing more than we realize. In this episode, Adam Ortman, founder of Kinetic319, shares how small business owners can use psychology to create stronger marketing messages. He explains what drives customer decisions, how brands build trust, and simple ways to make marketing more effective. If you’ve ever wondered why certain ads or brands just click with their audience, this episode will be an eye-opener. Adam and I discuss how to us...
Mar 05, 2025•37 min•Season 1Ep. 97
Marketing advice can feel repetitive, but does it actually work? Victoria Hajjar, founder of Ugli Ventures, shares unconventional marketing strategies that challenge the usual playbook. She shares why small business owners struggle with social media, how to stop wasting time on things that don’t matter, and what to focus on instead. If you’ve ever felt overwhelmed by social media or frustrated by marketing that doesn’t seem to work, this episode is for you. Victoria breaks down a smarter, more p...
Feb 25, 2025•46 min•Season 1Ep. 96
Video marketing can feel overwhelming. Between setting up equipment, figuring out what to say, and the fear of seeing yourself on screen, it’s easy to put it off. But according to Nick Niehaus, CEO of Business Video School, video is one of the most powerful ways to connect with your audience. In this episode, he shares why video marketing is worth the effort, how to get past the fear of being on camera, and simple ways to ease into creating videos without overcomplicating the process. If you’ve ...
Feb 18, 2025•36 min•Season 1Ep. 95
Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nurturing and why it’s so much more than just sending follow-up emails. He breaks down the key elements of a solid nurturing strategy, from staying top-of-mind to using the right tools to track engagement. We talk about real-world examples, practical tips, an...
Feb 11, 2025•34 min•Season 1Ep. 94
Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what’s inside. In this episode, I’m sharing why it’s best to design your homepage last and what elements are essential to make it clear and engaging for your visitors. I’ll also talk about some tips for keeping things simple yet effective, like how to guide visitors toward their next step and the role your homepage plays in connecting with your audience. If you’re starting fresh or updating your w...
Feb 04, 2025•18 min•Season 1Ep. 93
In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use. I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a c...
Jan 28, 2025•22 min•Season 1Ep. 92
Feeling stuck or isolated as a solopreneur? In this episode, we talk with Kelly Berry, a mastermind facilitator who helps small business owners build supportive peer groups. Kelly shares how these groups provide accountability, fresh perspectives, and a sense of community, making the challenges of running a business a lot less lonely. We also discuss how peer networks tackle real problems like cash flow struggles, hiring decisions, and even navigating social media. Kelly’s insights will inspire ...
Jan 22, 2025•32 min•Season 1Ep. 91
