In this episode of MyWay , I sit down with Jane Portman — co-founder of Userlist , host of two long-running podcasts ( UI Breakfast and Better Done Than Perfect ), and a veteran UI/UX designer turned SaaS founder. Jane shares her journey from running a solo design consultancy to building a SaaS product in one of the most competitive markets: email marketing automation for SaaS companies. We dive into the evolution of design’s role in SaaS, why user onboarding should be every founder’s top priori...
Aug 10, 2025•42 min•Ep. 15
Michal Lasman – Leading with Empathy, Coaching & Communication In this episode, I sat down with Michal Lasman , a product marketing leader turned executive coach, to talk about the human side of leadership —and why soft skills might be your strongest asset in today’s workplace. Michal’s background spans B2B marketing, tech startups, and team building, but what stood out most is how much he values listening, clarity, and care. We talked about how marketing roles evolve, why communication is o...
Jun 27, 2025•34 min•Ep. 14
In this episode, I sat down with Barney O’Kelly , Head of Solutions & Product Marketing at Alex Partners, to talk about the career strategy behind one of his favorite mantras: “Be seen, make friends.” Barney believes personal branding isn’t about going viral or building a huge audience. It’s about being intentional with how you show up—inside your company, on LinkedIn, and in your network. We talked about what visibility really means, how to shape your professional identity, and why your bra...
May 29, 2025•53 min•Ep. 13
Crafting Stories That Close: The Art of Presentation in B2B SaaS with Mikey Mioduski 🚀 INTRO In this episode, I sat down with Mikey Mioduski , founder and CEO of GhostRanch Communications , to dive deep into a side of product marketing that often gets overlooked: presentations. Mikey has worked behind the scenes of some of the biggest enterprise SaaS deals—crafting decks that don’t just tell a story but drive decisions. Whether it’s an investor pitch, a big sales moment, or an internal narrativ...
May 03, 2025•56 min•Ep. 12
What happens when you get laid off for the fifth time? If you’re Hattie, you get hired again in 2 weeks—thanks to the brand you built when things were going well. In this episode, I talk with Hattie, a seasoned product marketer , about why building a personal brand isn’t optional anymore, especially in tech. We dive into: How to stay visible and valuable inside and outside your company What Hattie learned from being laid off 5 times How LinkedIn content helped her get interviews (and offers) fas...
Apr 26, 2025•54 min•Ep. 11
From Engineer to Product Marketing Leader: Nitin Karthik’s Journey of Reinvention How do you pivot your career, build a personal brand, and turn your knowledge into a bestselling book—all while working a full-time job? In this episode, I sit down with Nitin Karthik , a product marketing leader, content creator, and author of Product Marketing Wisdom . His career path has taken him from software engineering to product marketing , from corporate roles to building his personal brand , and ultimatel...
Feb 13, 2025•55 min•Ep. 10
Summary Aya Tange shares her experiences and insights on cultural diversity, transitioning from big tech to startups, and developing presentation skills. She discusses the benefits and challenges of navigating different cultures and the importance of keeping an open mind. Aya also highlights the value of rotation programs in the tech industry and provides tips for effective public speaking. She emphasizes the importance of getting to know the audience, practicing, and delivering content in a con...
Feb 07, 2025•51 min•Ep. 9
Devon, the founder and managing partner of Fluvio, shares his background and journey in product marketing consulting. He discusses the appeal of Denver as an outdoor destination and a livable city. Devon explains how his passion for writing and curiosity have contributed to his success as an entrepreneur. He also emphasizes the importance of principles, communication, and dedication in building a business. Devon draws parallels between his athletic background and the skills required in business....
Jan 31, 2025•51 min•Ep. 8
In this conversation, Marco Imperato shares his entrepreneurial journey, from his origin in Sicily to the creation of R5 Labs Europe and Product Heroes. He discusses the importance of communication, resilience and the skills needed for a product manager, as well as the value of niches in the market. Marco also talks about the Prodattiros conference, an event that aims to connect industry professionals and inspire growth. Takeaways: Marco founded R5 Labs Europe after selling 80% of his company. E...
Jan 26, 2025•53 min•Ep. 7
In this conversation, Derek Osgood shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market strategy, common pitfalls companies encounter, and the necessity of narrowing target audiences for effec...
Jan 12, 2025•43 min•Ep. 6
Episode Summary In this first part of the conversation, Ivan and Giorgio discuss the concept of CRM (Customer Relationship Management) and its importance for companies. They present the main CRMs on the market and analyze who needs a CRM, both large companies and freelancers and small businesses. It also delves into when is the right time to start thinking about a CRM and whether it is better to learn how to use it or delegate this activity. Finally, Giorgio recounts the journey that led him to ...
Jan 03, 2025•1 hr 10 min•Ep. 5
Episode Summary In the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance...
Dec 26, 2024•51 min•Ep. 4
Episode Summary In this conversation, Tillman Horn discusses his background in international studies and remote work, his experience in building and leading BDR teams, and his role as a co-host of the Revenue Circus Podcast. He shares insights on the challenges and foundations of remote work, the qualities needed for remote workers, and the future of remote work. Tillman also provides practical advice on choosing accommodation for remote work and shares information about the Artist Circus event....
Dec 21, 2024•39 min•Ep. 3
Episode Summary Harvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Al...
Dec 13, 2024•49 min•Ep. 2
Div Manikam shares her journey from marketing communication specialist to director of product marketing and mentor. She discusses her experience with anxiety and the importance of pivoting and finding clarity in life and career. Div emphasizes the role of mindfulness in leadership and the need for authentic leaders who prioritize the voice of the customer. She also touches on the differences between startups and Fortune 500 companies and the challenges and rewards of self-publishing. Div conclud...
Jan 18, 2024•43 min•Ep. 1
