What Makes a Great Offer? The Shutterfly Case Study
Jan 19, 2022•27 min•Season 1Ep. 143
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Episode description
What are the elements of a great "offer" that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company.
On the cover was a small coupon code with the following words: 50% off all cards, photobooks, and calendars. 40% off everything else plus free shipping. BOOM.
I ran to my computer that night to set up my order, and an hour later, I had dropped $350.
WHY did I do that?
How did Shutterfly pull that off? What were the elements of that offer that made me buy?
Using my Shutterfly case study, I'll help you see how you too can build an offer that makes your ideal customer take notice.
We'll cover:
- why targeting the right person is so important
- how to get the timing right
- why you must lead with the correct product
- how to position the price so the person feels good about it
- why a little bit of urgency and scarcity will seal the deal
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