People don't buy based on your product's features. They buy based on your product's results. In this episode, we talk about the importance of knowing your product's "promised result," and learning how to lead with THAT as you go for the sale.
Building a promotion plan isn't just figuring out a plan for what you want to SELL. It also should include marketing strategies for getting your prospects and customers to do OTHER things. We talk through what those "other things" are in this training.
In this episode, I walk you through my process for developing my annual promotional calendar. I walk through the 8 steps we follow every year. You'll learn the questions you need to ask along the way so that you can create your own promo plan that will guide your sales process.
Sales don't "just happen." In great businesses, there are repeatable systems that ensure that certain actions happen over and over again. In this podcast, I share 8 of the most important systems you need to optimize to build happy customers and more profits.
I've used email a LOT in my farm business. Now I share which of them are the MOST beneficial to your farm in acquiring a customer and turning them into a lifelong buyer. Learn what they are and what goes inside them.
My private Facebook group is the fuel that is powering my CSA's momentum. Without this platform, our CSA would not be the same. How am I using this tool to add value to my CSA and learn about my members? I share 7 ideas in this episode! Use this as a roadmap to start your own CSA group!
My CSA for next season sold out in just 2 weeks using my early bird presale campaign formula. In this episode, I share the big take-aways that led to this awesome result!
I walk through the second part of my two-part series on how to research your customer. If you want to become great at marketing, you MUST make knowing your customer a priority. I share what information matters most. Don't miss this!
Here's the secret to becoming great at marketing: know your customer. If you've done the work of asking the right questions, everything will become clear to you. In this episode, I talk you through what you need to find out.
Want to learn from a seasoned CSA veteran farmer? Then you'll want to listen to this episode! Cassie shares how she has adopted many digital marketing strategies in her business -- what's worked and what hasn't. It's a goldmine of wisdom!
When is the BEST time to sell your CSA? Is there one? My answer is unequivocally yes . As a marketer, you are always trying to get the right product, at the right price, at the right place, at the right time. So how do you figure out when that time is?
Are you doing a sales push to get your CSA members to renew early? If so, did you know there are some things you can be doing NOW to "grease the wheels" to get them in the right mindset to say "yes?" I share what those things are in this episode.
In this episode, I interview Farmer Sarah Judd of Meadow Lynn Farms. She shares how she used my early bird sales formula to help her get more of her CSA members to commit to her farm earlier than ever before -- giving her peace of mind over her winter break.
I interview CSA meat farmer Sharon Mauzy! She and I talk through how she found her first group of customers (a BRILLIANT strategy!) and how she took that small group and turned them into a loyal following.
If you're planning to do an early renewal registration period this season before November, then I recommend you make sure you do THIS. A quick tip!
Wish you could raise your product price, but worried about how it will be received? In this podcast, we walk around this predicament in detail, and I share some strategies for how to do it so your customers take it well.
If you're a local business, one of the top ways customers will find you is through Google. In this episode, we talk about claiming your free "Google My Business" listing, what information to include so you can be found more easily.
Are you thinking about creating a wait list for next CSA season already? I used to say, "Don't do it! They don't convert!" But in these COVID times, I now say GO FOR IT -- as long as you do THIS.
I know you seed your veggies. But are you "seeding" your products? In this episode, I share 7 ways you can use the marketing concept of "seeding" to build brand awareness and turn leads into sales.
Kurt & I have decided to homeschool this year. As I've been researching this new terrain, I began to notice all kinds of "marketing strategies" in the homeschooling industry. What were they doing to help me feel ready to spend $500 on curriculum resources? I share my observations and 9 marketing applications that you can apply to ANY business.
In this podcast, I teach you the "four limiteds" -- how to sweeten your offer 4 different ways so that your prospect will feel motivated to buy now.
In the age of COVID, it's awfully hard to build a sense of community and excitement, when you can't physically interact with your customers.... Or is it? In this episode, I share how we are using all kinds of creative weekly contests to jazz things up and get our customers excited.
A year ago I invested in a video email app after hearing about it from one of my podcast influencers I follow. In this episode, I share 7 ways you can use a tool like this to help you connect with future customers, convert them into buyers, and provide great service.
So you've got all these new CSA members this year. What do you need to do to help them achieve success with your CSA product? In this episode, I share my specific curriculum we teach to our CSA rookies to help get them to mastery faster.
So you have an email list. Now what? In this episode, I talk you through the value of an email "Nurture" sequence -- what they are, what kinds of things go in them, and how they can help you grow the know, like, and trust factor with your leads.
In this episode, we talk about the acronym "KLT," what it stands for, and why it's imperative that you build a strategy around it if you want to develop a strong customer base. I also share examples of how to build KLT into your marketing funnels.
In this interview, Dan talks about the three businesses (CSA, seed company, and Farmer Spreadsheet Academy) he's founded over his lifetime, and the entrepreneurial lessons he's learned along the way.
Now that you've got all these new CSA members, how do you onboard them and set the right expectations? Answer: a member handbook. We talk what goes inside this bad boy...
Are your customers getting tired of your brand? Have you done anything NEW lately? In this episode, we discuss the principle that your customers are always growing, and share some ideas for how to keep customer momentum alive in your business.
So your CSA is sold out thanks to COVID. Now what? Are you trying the "wait list" method? In this episode, I tell you why a wait list may not be your best bet, and offer another alternative that's more likely to convert long-term. DON'T miss this episode.
