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My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

Why Your Amazon Listing is Flagged? Here's How Steven Pope Fixed It

Send us a text Dealing with Amazon's unpredictable flags and getting your product listing back online can be a headache. In this video, Steven Pope tackles common challenges like COVID-19 and pesticide claims, and provide actionable steps to overcome these hurdles. If you're struggling with similar issues, this guide by Steven Pope is for you! Get your listing live again and avoid future pitfalls with our expert tips. → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tool...

Aug 19, 20245 min

The Inspiring Growth Story of My Amazon Guy's VP of Brand Management

Send us a text In this inspiring story, learn about the remarkable journey of Francisco Valadez, VP of Brand Management at My Amazon Guy. Francisco began his career as an Amazon Specialist and worked his way up to become a brand manager, managing more than 400 employees. His resilient drive for achievement, diligence, and commitment serve as a testament to the innovative and nurturing culture at My Amazon Guy. Francisco's career has been greatly influenced by Steven's vision and leadership, whic...

Aug 18, 20246 min

Why Steven Pope Thinks That Creating Wealth Isn't Enough

Send us a text In this personal and powerful reflection, Steven Pope, the founder of My Amazon Guy reveals that despite reaching incredible business heights, wealth alone isn't enough. Discover his deeper mission—transforming lives through impactful projects and envisioning a future driven by purpose, not just profit. Tune in to learn how success can become a platform for meaningful change and why the journey doesn't end with financial success. You may also watch the video here: https://youtu.be...

Aug 18, 20242 min

Empower Your Team by Delegating Client Calls with Confidence

Send us a text Step up your game by confidently delegating client calls and empowering your team to take charge. Watch as Steven Pope breaks down how to seamlessly transition from running meetings yourself to letting brand managers lead the way. You'll learn the importance of having your team support you, just like a quarterback relies on their team to protect them on the field. With the right approach, your team will be ready to handle calls like seasoned pros. As you scale your Amazon business...

Aug 17, 20244 min

Excel and Succeed with MAG's Nurturing Culture - Be Part of Our Growing Team!

Send us a text Are you struggling to retain your top talent? Join Steven Pope, the founder of My Amazon Guy, and Roxanne Villanueva, the VP for MAG HR in exploring MAG's strategies for nurturing a company culture that employees are reluctant to leave. Learn more about our self-sustaining system, which includes multi-year contracts, cultural assessments, and diversity. Understand the value of prioritizing cultural compatibility over skill set, and how our unique hiring process makes us stand out ...

Aug 17, 20247 min

Are TikTok and Temu Amazon’s Next Big Threat?

Send us a text Catch Steven Pope, the founder of My Amazon Guy, with @PaulTheLegend13 as they dive into the latest threat to Amazon's throne—TikTok's new shopping feature and the rise of competitors like Temu. But can they really dethrone the e-commerce giant? We break down why Amazon's logistics supremacy makes it unbeatable and why TikTok might be more flash than substance. Stay informed and ahead of the competition by understanding where the real threat lies. Watch the full podcast video: htt...

Aug 16, 20241 min

DO NOT Start Your Amazon Journey Without Knowing These Product Launch Strategies

Send us a text Are you an Amazon seller who needs help getting your products launched? In this video, Steven Pope will walk you through an effective launch strategy that emphasizes price, PPC, and product image optimization. You will learn how to purposefully adjust your pricing to maximize sales, modify your main picture to best represent your product, and use PPC to boost your visibility. These recommendations from Steven Pope will help you break through the competition and increase your Amazo...

Aug 16, 20244 min

Let Steven Pope's Main Image Optimization Hacks Help You Increase Your CTR

Send us a text What do you do when your Amazon listings aren’t getting the clicks they need? Steven Pope has valuable tips on how to increase your click-through rate (CTR) and increase your sales. In this video, Steven will walk you through optimizing a main image product, which is one of the most important factors in improving your CTR. You’ll learn the importance of using keywords, numbers, and design elements to help your main image stand out from your competitors. By implementing his proven ...

Aug 15, 20243 min

Is Your Reseller Now an Amazon Hijacker? Learn to Protect Your Amazon Listings!

Send us a text Are you concerned that you might be a victim of a former Amazon reseller turned hijacker? Steven Pope will help you fight back! There is a real threat out there for Amazon sellers called hijackers. These hijackers take over an Amazon seller’s product listing and sell imitation or unregistered versions of the product. They can undercut the original seller’s price, which can lead to lost sales and damage the seller’s brand. Hijackers can trick customers by changing product informati...

Aug 15, 20245 min

Analyzing Historical TACoS and Ad Performance Trends for Higher Profit

Send us a text As an Amazon seller, you understand the importance of optimizing your product listings and advertising campaigns to drive higher profit. In this video, Steven Pope digs into the analysis of historical trends in TACoS (total advertising cost of sale) and ad performance, providing insights to drive data-driven decisions that directly influence profit margins. Pope shares his powerful strategies by providing extensive techniques for tracking, analyzing, and spotting trends in TACoS a...

Aug 14, 20243 min

5 Golden Rules for Amazon PPC You Should Never Ignore for Consistent Sales and Growth

Send us a text Master the essential PPC success strategies with Amazon PPC expert Steven Pope, founder of My Amazon Guy. In this video, he reveals five golden rules to maximize sales growth potential. These strategies include the importance of never turning off your ads, managing budgets effectively, integrating PPC with SEO, maintaining stock levels, and optimizing your campaign structures. Whether you're a seasoned Amazon seller or just starting out, this video is packed with valuable insights...

Aug 14, 20244 min

Why Amazon Vine Reviews Can Harm Your Medical Product’s Ratings—Avoid This Critical Mistake

Send us a text Are low ratings on your medical product holding you back? It could be because of Amazon Vine reviews. In this video, we explain why using Vine for medical products often leads to lower than four-star reviews and why it’s a big "no-no." We’ll show you how to better strategize your listing, from enhancing your secondary image stack to creating detailed bullet points and A+ content. Avoid common mistakes and ensure your product stands out—watch now to protect your ratings and boost y...

Aug 13, 20242 min

Maximize Amazon Ads and Increase Your ROI with ICAP Marketing Funnel

Send us a text Do you want to learn the insider tips to mastering Amazon ads that would help you increase your ROI? Learn how to effectively apply the ICAP Marketing Funnel to maximize the impact of your Amazon ads! This comprehensive video breaks down the ICAP funnel, highlighting Impressions, Clicks, Add-to-Carts, and Purchases. Explore practical methods to boost conversions, decrease advertising expenses, and elevate your click-through rate. Whether you're new to Amazon or looking to optimize...

Aug 13, 20243 min

Strategies to Triple Your Amazon Sales with a Pricing Plan and Competitor Analysis

Send us a text Steven Pope highlights the impact of increasing your Amazon sales. In this video, Steven goes into the core concepts of competitive pricing analysis, presents alternative pricing strategies, and provides advice on how to set rates that attract consumers while being profitable. Watch the whole video to understand the significance of analyzing your expenses and including them in your pricing plan. My Amazon Guy also digs into competitor analysis, demonstrating how this data may help...

Aug 12, 20243 min

My Amazon Guy Friday Live Q&A with Zachary Useche and John Erban

Send us a text Join us for this informative session of My Amazon Guy's Live, where our Senior Brand Managers, Zachary Useche and John Erban, tackle a wide range of Amazon Seller Central topics. From navigating the new inventory page layout and managing unauthorized sellers to optimizing PPC campaigns and boosting your apparel sales in Q4, this session is packed with actionable insights. Whether you’re a seasoned seller or new to the Amazon game, you’ll find valuable tips on improving your listin...

Aug 12, 20241 hr 34 min

Fixing Your Declining Sales on Amazon with This Simple PPC Strategy

Send us a text Are you unsure about the cause behind your significant drop in Amazon sales? In this video, we explore an actual product case involving an Amazon seller with an unexpected drop in sales for flowers and seeds. Even if you're not running advertisements at the moment, we guide you through a step-by-step process of utilizing a basic PPC hack audit. You will learn how to use our PPC Ads Checklist to conduct a thorough audit, make strategic decisions such as modifying your main images a...

Aug 12, 20244 min

Know When to Stay on Amazon and When to Diversify for Maximum Sales Growth

Send us a text Are you looking to expand your Amazon business? Are you a successful Amazon seller who has mastered listing optimization and wants to take the next step for maximum sales growth potential? If so, then you won’t want to miss this video from Steven Pope. In this video, Steven discusses how to find new sales channels after mastering Amazon selling. Steven will walk you through the decision-making process of knowing when to stay focused on Amazon and when to diversify into other marke...

Aug 11, 20243 min

How I Stopped Hiring the Wrong People Using Data

Send us a text Find out how the Culture Index Survey can change how you hire people and make your business run better. See why regular personality tests don't work well and how just two questions can give you good information about how employees act and fit in with your company. This video talks about using the Culture Index, how it affects how your team works together, and how it can help you find new talented people. Great for bosses who want new ways to improve their team and make their busin...

Aug 11, 20243 min

Why Steven Pope's Client Surveys are Crucial in Maintaining Your Amazon Agency

Send us a text If you are an Amazon agency owner or managing an Amazon brand, don't miss this informative video from Steven Pope, the founder of My Amazon Guy. Steven Pope provides valuable guidance on creating and implementing client surveys to improve client retention and customer service. In this video, you will learn the importance of conducting client surveys, how to create effective surveys, and how to use the results to benefit your company. It is a must-watch for Amazon sellers who aim t...

Aug 10, 202414 min

Why Amazon Support Highly Recommends My Amazon Guy To Fix Issue They Cant Solve!

Send us a text Have you ever had a frustrating experience with Amazon Seller Support that left you feeling more frustrated than when you started? You're not alone. Watch this video about a seller who was so disappointed by Amazon that he was ready to give up. Surprisingly, the Amazon representative recommended My Amazon Guy, who helped him resolve the issue and get back to selling. Discover why Amazon Seller Support recognizes My Amazon Guy as a hero and why Amazon trusts Steven Pope to solve th...

Aug 10, 20244 min

Improve Your Click-Through Rate and Conversion Rate by Ranking Higher on Amazon

Send us a text If you're an Amazon seller looking to increase your sales, and attract more visitors to your Amazon listings, it's essential to improve your click-through rate (CTR) and conversion rate. CTR is the percentage of people who see your listing and click on it. Conversion rate is the percentage of people who click on your listing and make a purchase. One of the best ways to improve your CTR and conversion rate is to rank higher on Amazon's search results pages. When your products appea...

Aug 09, 20243 min

How My Refund Guy Recovers Millions from Amazon from Lost and Damaged Items

Send us a text Want to recover millions of dollars from damaged or lost Amazon units? My Refund Guy, an add-on service from My Amazon Guy, helps Amazon sellers do just that. Our commission-based service recovers damaged and lost items, putting money back in your pocket. It's perfect for any brand generating over $30K a month in sales. We Retrieve Unclaimed Funds for You - with Zero Fees. That's right, our service is commission-based, so it’s zero risk for our clients. Watch how we’ve helped Amaz...

Aug 09, 20242 min

Analyzing Historical TACoS and Ad Performance Trends for Higher Profit

Send us a text As an Amazon seller, you understand the importance of optimizing your product listings and advertising campaigns to drive higher profit. In this video, Steven Pope digs into the analysis of historical trends in TACoS (total advertising cost of sale) and ad performance, providing insights to drive data-driven decisions that directly influence profit margins. Pope shares his powerful strategies by providing extensive techniques for tracking, analyzing, and spotting trends in TACoS a...

Aug 09, 20243 min

Why SEO Isn't Working for Your Amazon Listings and How to Fix It

Send us a text Struggling to improve your Amazon listings? Join Steven Pope, the founder of My Amazon Guy, as he delves into Amazon SEO and the latest changes, including the transition to SEO Phase 4 and the impact of the search query report. Gain expert knowledge on conducting keyword research, creating high-quality content, and optimizing your SEO efforts. Discover how to effectively utilize Amazon's new features, such as the Product Opportunity Explorer and Growth Opportunity Section. This is...

Aug 08, 20243 min

Turn Amazon PPC Clicks into Conversions by Optimizing Images and Competitor Targeting

Send us a text Are your Amazon PPC campaigns experiencing low conversions despite a high click-through rate? If so, then this video is for you! We will discuss actionable strategies that can help improve your product listing, optimize your main photos, and enhance your product titles for better mobile viewing. Learn why using longer titles with suggested keyword search terms may increase your organic reach, and understand why competitor targeting is essential for your PPC strategy. Don't miss ou...

Aug 08, 20244 min

What To Do If You Get Hit With A Patent Claim On Amazon

Send us a text This video provides a comprehensive guide on handling IP complaints on Amazon, focusing specifically on patent claims. Understand the differences between utility and design patents, learn how to identify potential infringements, and discover the steps to take if you receive a claim. We also emphasize the importance of consulting a patent attorney and navigating Amazon's reactivation process. This is an essential video for Amazon sellers who deal with IP issues. #Amazon #AmazonSell...

Aug 07, 20247 min

General Amazon Selling Tips No One Talks About!

Send us a text Ready to start your Amazon brand? Here are the general tips from My Amazon Guy you need to know before diving in! Join Steven Pope as he shares general Amazon tips with Adam Shaffer on @phelpsunitedLLC podcast: https://www.youtube.com/watch?v=6PtJ5CGUMqQ Steven Pope dives into the essential yet often overlooked tips for selling on Amazon that can make a huge difference. If you've ever felt like Amazon doesn't care about sellers, you're not alone. But don't worry, Steven is here to...

Aug 07, 202431 min

How to Create Official UPC Barcodes For Amazon Walkthrough

Send us a text Are you ready to take your Amazon selling game to the next level? In this video, we'll walk you through everything you need to know about obtaining and using GS1 UPC codes for your products. From understanding what a valid UPC is to converting it into a scannable barcode, we've got you covered. Learn how to navigate the GS1 US website to get your UPC codes, ensure your product identifiers are Amazon-compliant, and generate barcodes for your product packaging easily. Watch this vid...

Aug 06, 20247 min

Will this Churro Mix Sell on Amazon? Why or Why not?

Send us a text 📌SPECIAL MY AMAZON GUY EVENT: How to Optimize Your Amazon Listings for More Sales, Traffic, and Ranking: https://www.fbasellerlife.com/mag-webinar-registration If you're considering launching a product on Amazon and are unsure about its potential success, be sure to watch the full video. In the video, Steven Pope, the founder of My Amazon Guy, guides you through the process of analyzing a new Churro Mix using Helium 10. You'll discover how to assess sales history, search volume, ...

Aug 06, 20246 min

Master the Amazon Main Image CTR Hack Using the ICAP Marketing Funnel

Send us a text 📌SPECIAL MY AMAZON GUY EVENT: How to Optimize Your Amazon Listings for More Sales, Traffic, and Ranking: https://www.fbasellerlife.com/mag-webinar-registration Are you spending countless hours creating Amazon product listings, only to get poor click-through rates? Don't worry, you are not alone! A lot of sellers have the same problem, however, there is a hack that can fix that. Noah Wickham from My Amazon Guy is going to teach you how to multiply your click-through rate in this v...

Aug 05, 20247 min
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