My Amazon Guy - podcast cover

My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

My Amazon Guy Wednesday ARL: ASIN Review Live with John Aspinall and Lori Barzvi

Send us a text 🎉 Get ready for an electrifying event every Wednesday: My Amazon Guy Wednesday ARL (ASIN Review Live) featuring the extraordinary John Aspinall and the 7-figure Amazon Seller Lori Barzvi! Struggling to optimize your Amazon ASINs? Seeking expert guidance to skyrocket your product listings and sales? Look no further! Get ready for an engaging session with the legendary Amazon expert, John Aspinall! Discover the untapped potential of your products in live ASIN reviews and receive ga...

Aug 03, 20231 hr 23 min

YES - Seller Should Fund Subscribe & Save - Here's Why

Send us a text I'm diving into a game-changing strategy you might want to consider: funding your Subscribe and Save discounts. Join me as I walk you through my journey of exploring the potential of Subscribing and Saving funding to boost sales. While there are countless tasks on an Amazon Seller's to-do list, I'm here to share the top priorities that yield the best results. Discover how maintaining inventory levels and optimizing listing quality is essential, and then delve into the world of inc...

Aug 03, 20234 min

TikTok Shops [How to Setup] - Loading Product for First Time

Send us a text Explore the potential of TikTok Shops in this captivating episode! As an Amazon Seller, I'm always cautious about new platforms, but TikTok Shops has me intrigued. In this episode, I'll address the burning question: Could TikTok Shops be the next big thing for e-commerce? With the growing influence of episode content, TikTok's move towards direct shopping integration could disrupt the market. I'll walk you through the process of launching products on TikTok Shops, providing insigh...

Aug 02, 202318 min

How to Upgrade Your Brand Story A+ Content to Rank Better on Amazon

Send us a text Discover the untapped potential of Amazon's Brand Stories in this compelling episode. Join me, Steven Pope, founder of my Amazon guy, as I unveil the secrets to elevating your brand's presence on the Amazon detail page. Are you ready to skyrocket your brand's reach using the often underestimated horizontal real estate of Amazon's Brand Stories? Watch closely as I guide you through transforming your brand story into an engaging masterpiece. Dive deep into the world of Brand Stories...

Aug 01, 202311 min

How to See Your Competitor's Alt Text on Amazon [SEO Hack]

Send us a text Embark on a fascinating journey into the world of Amazon's alt text with this captivating episode. This episode unveils a remarkable tool that unravels the hidden secrets behind every listing on Amazon. The allure of alt text lies in its subtlety—much like a sneaky fox that pounces unexpectedly. Join me as I guide you through the process of using this tool to gain a competitive edge in your Amazon endeavors. Delve into the art of optimizing alt text to enhance your product's disco...

Aug 01, 20236 min

Why Seller Forums Are Seeing a Comeback [Get Escalated Seller Support]

Send us a text Embark on a riveting exploration into the intricacies of Amazon Seller Central forms in this enlightening episode. Have you ever wondered whether the Seller Central forms are worth your time? Join me as we dive into the vibrant world of Seller Support examining how sellers come together to navigate challenges and find solutions. Delve into compelling threads like "Are Seller Support Incompetent or Apathetic?" and discover actionable insights on issues ranging from product listing ...

Jul 30, 202323 min

Amazon Selling SOPs: 450+ Tutorials on How to Sell on Amazon by My Amazon Guy [Walkthrough of SOPs]

Send us a text 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP 00:00 Introduction to the SOP library and its purpose. 00:28 Overview of the content and value provided by the SOP library. 01:18 Organization of topics in the SOP library. 01:34 Vendor Central tips and procedures. 02:36 SEO (Search Engine Optimization) topics and procedures. 04:44 Walmart-related tips and procedures. 05:09 Introduction to Catalog...

Jul 27, 202312 min

5 Star Experience with My Amazon Guy: Rhonda Joseph Testimonial

Send us a text Embark on a journey of unparalleled Amazon expertise with my Amazon guy. Witness firsthand how they seamlessly uncovered hidden needs that Rhonda wasn't even aware of, revolutionizing her Amazon experience. Listen to her testimonial and how the transformation we've orchestrated in her storefront is nothing short of remarkable. Our service excellence, unwavering patience, top-notch skill, and unparalleled guidance led to her brand's success. Watch Rhonda confidently say that her ex...

Jul 25, 202333 sec

Chat GPT vs MAGai - The Newest Question Tool for Amazon Sellers

Send us a text Test at MyAmazonGuy.com Chat GPT uses outdated info from 2021. I built MAGai that uses info so fresh it might come from a video I made this past week. You can ask MAGai any Amazon question and it has an answer. Test it yourself at MyAmazonGuy.com Ogre Magi says, "Two heads are better than none." Where should you focus as an Amazon seller? There's 100 things you can do every day. But there's realistically only 2-3 things you should do today. 1 of those things is asking MAGai an Ama...

Jun 25, 20238 min

Effective Ad Budget Allocation for a Successful Launch

Send us a text In this exciting discussion with MAG's VP of Marketing Kevin Sanderson and Amazon PPC Expert, Elizabeth Greene we dive into the world of strategic budgeting to ensure a triumphant product launch. Discover how allocating your ad budget effectively can make all the difference in achieving your goals and capturing audience attention. Get ready to uncover game-changing strategies, expert insights, and real-world examples that will inspire and empower you to optimize your ad budget for...

Jun 24, 20234 min

How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial]

Send us a text 0:00 How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial] 0:12 Success Strategies for Product Launches: SEO, Content, and Keywords 1:21 Using BSR Tracker for Product Analysis and Sales Optimization 2:19 Understanding BSR Impact on Daily Sales and Exponential Growth" 2:48 Analyzing Product Performance Over Time: Factors Affecting BSR and Sales 3:24 Achieving Rapid Sales Growth Through SEO, PPC, and Conversion Optimization 4:26 How Many Sales Are Ne...

Jun 23, 202316 min

Why CTR is the Most Important Factor in 2023?

Send us a text 0:00 Why CTR is the Most Important Factor in 2023 0:08 Improving Click-Through Rate (CTR) for Enhanced Conversion 0:50 Leveraging Visuals to Enhance Product Appeal and Click-Through Rate (CTR) 2:34 The Impact of Improved Main Images on SEO and Rankings for Amazon Listings 3:37 Kids Journal: Conveying Product Information through Main Images for Enhanced Customer Engagement 6:35 BBQ Caddy: Differentiating Your Product and Increasing CTR with Innovative Main Images 9:01 Age of Sage: ...

Jun 22, 202315 min

Is Your Amazon Listing Underperforming?

Send us a text Are you frustrated with the underperformance of your Amazon listing? Don't worry, we're here to help! Introducing Listing SOS, your solution to boost your Amazon listing's success. We dive deep into analyzing your listing and identifying areas for improvement. Our expert account executive, Shawn, from My Amazon Guy, shares invaluable insights to help you turn the tide and maximize your sales potential. She highlights a game-changing module that remains untapped within your listing...

Jun 22, 20237 min

Managing Amazon PPC Campaigns for Thousands of Parent ASINs

Send us a text Managing PPC campaigns on thousands of parent ASINs in an Amazon account can be a challenging task for any seller. With each ASIN receiving varying amounts of traffic, it becomes challenging to set and manage bids across multiple campaigns effectively. In the video, the Steven Noch addresses these challenges and provides insights into how to manage large-scale campaigns on Amazon. They discuss the benefits of automation and the importance of manual keyword bidding for achieving be...

Jun 21, 20234 min

AWS Blackout Indexing Outage? [Amazon SEO News]

Send us a text In this video, My Amazon Guy creator Steven Pope discusses Amazon's indexing concerns and how they could affect your sales and exposure. Steven looks into the difficulty of indexing in light of the recent AWS outage and claims of sales difficulties. He demonstrates how the advice to "use fewer keywords or try these instead" might reduce the exposure of a product. Steven argues that the drop in sales you're currently experiencing might be related to the crash of AWS. Participate in...

Jun 20, 20233 min

Amazon PPC Keyword Performance with High vs Low Search Volume Keywords

Send us a text Are you ready to skyrocket your advertising success on Amazon? Join us in this eye-opening video as we dive deep into the battle of high search volume keywords versus laser-focused, specific keywords in Amazon PPC campaigns. 🚀 Claudio, a curious seller, poses a controversial question: Should you invest heavily in high search volume keywords to rank on page one, even if it means a lower conversion rate? Or should you shift focus to specific keywords with lower search volume and co...

Jun 19, 20234 min

When to Use Single vs. Multiple Keywords for Amazon PPC Campaigns

Send us a text When running an Amazon advertising campaign, one of the key decisions you'll need to make is whether to use a single keyword campaign or a multiple keyword campaign. The answer to this question depends on a number of factors, including the number of keywords you're targeting, the competitiveness of those keywords, and your overall advertising goals. Steven Noch, an Amazon advertising expert, advocates for using multiple keyword campaigns in most cases. The reason for this is that ...

Jun 18, 20234 min

Google Doc Hack that Changes Notetaking

Send us a text 0:00 Google Doc Hack that Changes Notetaking 0:12 A Game-Changing Hack with Long-Term Client Relationships 0:36 Streamlining Weekly Meetings Using Google Docs 1:17 Benefits: Centralized Note Storage for Enhanced Collaboration 1:36 Benefits: Effortless Access to Up-to-Date Information 2:04 Benefits: Efficient History Tracking 2:24 Benefits: Consolidating Years of Notes into a Single Document for Seamless Knowledge Transfer 2:52 Benefits: Harnessing Cross-Linking Functionality in Go...

Jun 17, 20234 min

Google Doc Hack that Changes Notetaking

Send us a text 0:00 Google Doc Hack that Changes Notetaking 0:12 A Game-Changing Hack with Long-Term Client Relationships 0:36 Streamlining Weekly Meetings Using Google Docs 1:17 Benefits: Centralized Note Storage for Enhanced Collaboration 1:36 Benefits: Effortless Access to Up-to-Date Information 2:04 Benefits: Efficient History Tracking 2:24 Benefits: Consolidating Years of Notes into a Single Document for Seamless Knowledge Transfer 2:52 Benefits: Harnessing Cross-Linking Functionality in Go...

Jun 16, 20234 min

Using Brand Analytics for Amazon PPC Tricks and Strategies

Send us a text Have you considered using brand analytics to optimize your approach? In a recent discussion, PPC expert, Steven Noch revealed how brand analytics can provide valuable insights for PPC success. One of the most important aspects of brand analytics is search query performance data. By analyzing this data, you can identify your highest opportunity keywords, see search query volumes, and understand your purchase rate. This information can help you identify issues with your campaigns, s...

Jun 15, 20233 min

Increasing Campaign Performance with CPC & PPC Strategies on Amazon

Send us a text In this short yet informative discussion, we explore the effective strategies to increase campaign performance and gain a better understanding of CPC and PPC on Amazon. Learn how to optimize bids, identify common mistakes, and improve ad quality. Whether you're a beginner or experienced advertiser, this discussion will provide valuable insights to enhance your Amazon advertising success. 00:00 Increasing Campaign Performance with CPC & PPC Strategies on Amazon 00:10 Increasing...

Jun 14, 20234 min

Resolving Factors Affecting High PPC Costs and Low Sales on Amazon

Send us a text From this discussion, you can learn several key points. Firstly, it highlights the concern of high costs and low sales in PPC advertising, emphasizing the need to address these issues for better profitability. The conversation identifies two primary factors contributing to these challenges: low conversion rates and high cost per clicks within the industry. By understanding these factors, one can pinpoint the root causes of high costs and low sales. The discussion also sheds light ...

Jun 13, 20233 min

Google Doc Hack that Changes Notetaking

Send us a text 0:00 Google Doc Hack that Changes Notetaking 0:12 A Game-Changing Hack with Long-Term Client Relationships 0:36 Streamlining Weekly Meetings Using Google Docs 1:17 Benefits: Centralized Note Storage for Enhanced Collaboration 1:36 Benefits: Effortless Access to Up-to-Date Information 2:04 Benefits: Efficient History Tracking 2:24 Benefits: Consolidating Years of Notes into a Single Document for Seamless Knowledge Transfer 2:52 Benefits: Harnessing Cross-Linking Functionality in Go...

Jun 12, 20234 min

SEO Phases for Enhanced Product Indexing and Rankings

Send us a text Join us for an insightful discussion on optimizing SEO phases for improved product indexing and rankings. In this video, we delve into the intricacies of two key phases: Phase One, focused on indexing, and Phase Two, centered around refining keywords for enhanced search results. At the start, we address the importance of refining the title to maximize search engine optimization (SEO) effectiveness. During Phase One, our primary objective is indexing, which involves appearing in th...

Jun 11, 20234 min

How to Improve Conversion Rates on Amazon?

Send us a text From this Amazon PPC discussion, there are several key takeaways on how to improve conversion rates on Amazon: Firstly, it's important to understand that conversion rates can vary depending on the specific category and other factors. Comparing your brand metrics to the category averages can provide valuable insights into your performance and help you set realistic expectations. Secondly, if you have a high click-through rate but low conversions, it's crucial to focus on improving ...

Jun 10, 20232 min

Brand metrics vs Targeting Tab for Amazon Advertising Analysis

Send us a text In a recent PPC discussion with Destaney Wishon of BetterAMS and MAG VP of Marketing Kevin Sanderson, delved into the intricacies of these metrics, shedding light on their unique features, strengths, and limitations. Brand metrics emerged as a powerhouse of data, offering a holistic view of retail and advertising performance. Unlike the targeting tab, which provides conversion data at the keyword level, brand metrics go beyond individual keywords and present data at the category l...

Jun 09, 20234 min

Seller Feedback Removal Tips in 2023

Send us a text 0:00 Tips for Seller Feedback Management on Amazon in 2023 0:14 Tips for Addressing Ratings and Appeals on Amazon 0:48 Order Check, Tracking Validation, and Removal Requests 2:17 Effective Strategies for Handling Seller Feedback Appeals on Amazon 4:07 Writing Effective Appeals for Removing Negative Seller Feedback on Amazon 4:33 Key Factors to Consider for Boosting Sales and Addressing Performance Issues on Amazon 5:20 Main Image Hack Rapidly Increasing Sales on Amazon with Compel...

Jun 08, 20236 min

Strategies for Winning A-to-Z Claims on Amazon and Protecting Your Business

Send us a text 0:00 Strategies for Winning A-to-Z Claims on Amazon and Protecting Your Business 0:17 Providing Succinct and Relevant Information in Ticket Filing 1:01 Utilizing Valid Tracking Information to Protect Your Seller Rights and Revenue 1:54 Identifying and Addressing Abusive Customer Behavior for Effective Appeal Strategies 2:57 How to Handle A to Z Claims During Return Transit 3:21 The Importance of Appealing A to Z Claims and Avoiding ODR Impact 3:54 My Refund Guy: A Service to Recla...

Jun 07, 20237 min

7 Ways to Increase Profit on Amazon, Tip Number 5 will Surprise You

Send us a text Tired of seeing low profits on Amazon despite putting in all the effort? Well, I've got some good news for you! In this video, I'm going to share 7 practical and effective ways to increase your profits on Amazon. And wait, there's more - Tip Number 5 is going to blow your mind! The first thing you need to do is to optimize your product listings. You need to ensure that your titles, descriptions, and images are all top-notch. Remember that your customers rely on these details to ma...

Jun 06, 202312 min

Did you Know Bulk Sheets Can Do this? [Amazon PPC]

Send us a text I understand the frustrations of managing a large number of SKUs and dealing with messy PPC performance. I’ve got valuable insights to share to you on this latest video. With 417 active and 940 inactive products, you're handling over 2,500 sponsored product campaigns. Despite May being a peak month, your recent performance around Mother's Day was disappointing. But I've discovered a little-known feature that can transform your advertising. The eligibility status report shows which...

Jun 05, 202315 min
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