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My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

Keyword Analysis and Optimization with Helium 10 for Amazon Listings

Send us a text Looking to dominate Amazon and increase your sales? Helium10's powerful keyword analysis and optimization tools are here to help. In this video, we demonstrate how the Magnet tool can analyze up to 200 keywords and show you how the Misspellinator tool can check for misspellings in your listings. You'll also learn how to interpret the search query performance report and use shapes like "tornado" and "pyramid" to improve traffic or conversion rate. Get ahead of the competition with ...

Jun 04, 20233 min

Make an FBA or FBM SKU on the same ASIN

Send us a text In this video, Jason, an Amazon expert with years of experience, shares valuable insights and step-by-step instructions on creating a new SKU on Amazon, specifically an FBA SKU. An FBA SKU refers to a product that is fulfilled by Amazon, meaning Amazon stores, packs, and ships the product to customers. He begins by discussing the benefits of creating a new SKU, such as preserving existing reviews or changing packaging for a product. He then takes viewers through the entire process...

Jun 03, 20233 min

Interpreting Amazon's Search Query Report for Keyword Research

Send us a text In this video, we will delve into the Search Query Performance Report within Amazon's Seller Central and explore how to interpret and use the data provided for keyword research and product development. Learn about the differences between search query volume and suggested search volume, how to trust the data in the report, and how to use it as a baseline for new products. We will also discuss Helium's trend analysis, sorting the data set by keyword value, and common questions about...

Jun 02, 20232 min

7 Tips to Fix Amazon FBA Mislabels - Tip 2 Takes 60 Seconds

Send us a text In this video, we're going to reveal 7 practical tips that will help you fix Amazon FBA mislabels. Whether you're an experienced seller or just getting started, mislabeling your products can be a costly mistake that can eat away at your profits. But don't worry, we've got you covered. Tip number one is to double-check your product labels before sending them to Amazon. This may seem obvious, but it's easy to make mistakes when you're in a rush. Take the time to ensure that the labe...

Jun 01, 202310 min

How to Close a Listing on Amazon [Beginner Tutorial]

Send us a text I know how crucial it is to understand the difference between a closed listing and a broken listing, and why it matters to your business. First, let's clarify what a closed listing is. A closed listing is when you, as the seller, deliberately remove a product from the marketplace. This can be for a variety of reasons, such as a product becoming obsolete or out of stock for an extended period of time. It is important to note that a closed listing is not the same as a broken listing...

May 31, 20235 min

Using A Plus Content to Increase Sales and Boost Amazon SEO

Send us a text When it comes to creating a successful Amazon listing, there are a few key things you need to keep in mind. First and foremost, you need to create a compelling brand story. By telling your story and connecting with your audience, you can build trust and increase your chances of making a sale. But it's not enough to just create a great story. You also need to optimize your content for SEO. This means using relevant keywords in your content, including alt text in your images, and ma...

May 30, 20235 min

[Tutorial] Loading Image Swatches to Amazon - Template Upload

Send us a text In this tutorial video, Steven Pope, the founder of My Amazon Guy, shares valuable insights and step-by-step instructions on how to add image swatches to your Amazon product listings. The video begins with an introduction to the topic, emphasizing the importance of showcasing color variations on a parentage to provide a better visual representation of the product. Steven advises viewers to access their inventory reports by navigating through the menu options and downloading the ca...

May 29, 202310 min

How to Conduct Effective Keyword Research for Amazon Product Listings

Send us a text Effective keyword research is an essential aspect of any successful Amazon business. The right keywords can make all the difference when it comes to optimizing product listings and boosting sales. In this article, we'll explore the importance of keyword research and provide tips for conducting effective research. The first step in effective keyword research is understanding your target audience. Who are your customers, and what are they searching for? It's crucial to put yourself ...

May 28, 20233 min

Why Does Culture Matter?

Send us a text Today, I want to talk to you about why culture matters. As the founder of My Amazon Guy, I've had the privilege of building a company that I'm truly proud of. And one of the most important things I've learned along the way is that a strong culture is the foundation for success. You see, at its core, culture is all about people. It's about the values, beliefs, and behaviors that shape how we work together, how we treat each other, and how we serve our clients. And when we get cultu...

May 27, 20233 min

How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)

Send us a text Keeping your ACoS (Advertising Cost of Sales) in check is crucial for success. ACoS is the ratio of your ad spend to your sales, expressed as a percentage. In this video, we'll cover how to optimize your Amazon PPC (Pay-Per-Click) campaigns to fix your ACoS and keep it in check. The video transcript starts by addressing how to determine whether a keyword is worth the cost of getting sales over 100% ACoS. If a campaign has over 100 ACoS and only generates one sale every 30 days, it...

May 26, 20233 min

How Product Reviews Impact Your Amazon Listing

Send us a text When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates. First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, t...

May 25, 20233 min

How Product Reviews Impact Your Amazon Listing

Send us a text When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates. First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, t...

May 24, 20233 min

Amazon Re-Verifying Thousands of Sellers - Identity Verification Tips

Send us a text Have you received a re-verification email from Amazon? If so, you're not alone. Thousands of accounts have been asked to re-verify their business information, and Amazon is being a little bit unclear about the process. But don't worry, we're here to help. I'll be sharing what to expect and how to go about taking care of the re-verification process. So, let's get started. First, it's important to note that Amazon is doing different processes for different sellers. Some are simply a...

May 23, 20235 min

Get to Know Your Amazon FBA Inventory Warehouse

Send us a text If you're looking to boost your sales and take control of your inventory management, then you need to know where your FBA inventory is stored. In this video, Jason Mastermatteo from My Amazon Guy shows you exactly how to find out where your inventory warehouse is located in Amazon Seller Central. Trust us, this is crucial information that can help you stay ahead of the game and maximize your profits. Jason takes you through the step-by-step process of accessing your inventory area...

May 22, 20232 min

A Profitable Approach to Doubling Your Amazon PPC Budget

Send us a text Looking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget. In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends." Travis delves into the nuances of...

May 21, 20233 min

How's your Amazon listing going?

Send us a text Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you! My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you. With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO...

May 20, 20237 min

Bid Adjustments for Top of Search Placement (Amazon PPC)

Send us a text Struggling to improve your product's performance on the platform? Are you finding it challenging to target the right audience and increase your sales? Look no further. In this video, we will dive into the topic of bid adjustments for top of search placement on Amazon PPC targeting strategy and explore how it can help you boost your sales and grow your business. During the video, we will address the question of how to optimize product placement on Amazon's search results page. We w...

May 19, 20234 min

How to Know If Your Listing Is Working for You (Amazon Listing Optimization)

Send us a text It's not enough to simply list your product and wait for the sales to roll in. In order to succeed on the platform, it's essential to optimize your listings to ensure that they are working for you. But how do you know if your listing is actually converting, and what can you do to improve it if it's not? One of the first things to look at when assessing the effectiveness of your Amazon listing is your keyword strategy. Are you using the right keywords to attract the right customers...

May 18, 20237 min

How to Find the Overall Conversion Rate for Your Amazon Keywords and Niche

Send us a text One of the most crucial metrics to track is your overall conversion rate for specific keywords and niches. Knowing your conversion rate can help you optimize your product listings and boost sales. But how can you access this information on Amazon? In this article, we'll show you how to find the overall conversion rate for your Amazon keywords and niche using the Product Opportunity Explorer tool. To access the Product Opportunity Explorer tool, go to the "Growth" dropdown menu in ...

May 17, 20232 min

Poor Brand Naming on Amazon (The Biggest Mistake Sellers Make)

Send us a text Your brand name is your first point of contact with potential customers. It is what sets you apart from your competitors and helps customers recognize your products. Many sellers make the mistake of choosing a brand name that is either too long, hard to pronounce, or just plain confusing. This can lead to lower sales, decreased customer engagement, and even damage to your reputation. To illustrate the impact of poor brand naming, we'll take a look at some examples of garbled and o...

May 16, 20232 min

Alexa, Skip the Wait: Amazon's No Appointment Clinic Service

Send us a text 00:00 Alexa, Skip the Wait: Amazon's No Appointment Clinic Service 00:06: Amazon disallowing products 00:23: Discussion about Amazon's clinic service 00:50: Mention of Amazon recommending products during medical visits 01:10: Comparison to the movie "Idiocracy" 01:27: Comment on living in a strange world 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Desi...

May 15, 20232 min

How do agencies keep their top employees?

Send us a text 00:02 Asking about why Jason hasn't started their own business 00:05 How agencies retain their top employees 00:20 Talking about having their own brand and doing wholesale arbitrage and selling on eBay as a hobby 00:29 How making the hobby a job didn't work out and preferring to work on and for people 00:48 Feeling fulfilled by managing the team and working for the brands and sellers they work with 01:11 Treat them well, pay them fairly, and give them everything they need to succe...

May 14, 20232 min

How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)

Send us a text Keeping your ACoS (Advertising Cost of Sales) in check is crucial for success. ACoS is the ratio of your ad spend to your sales, expressed as a percentage. In this video, we'll cover how to optimize your Amazon PPC (Pay-Per-Click) campaigns to fix your ACoS and keep it in check. The video transcript starts by addressing how to determine whether a keyword is worth the cost of getting sales over 100% ACoS. If a campaign has over 100 ACoS and only generates one sale every 30 days, it...

May 13, 20233 min

A Profitable Approach to Doubling Your Amazon PPC Budget

Send us a text Looking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget. In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends." Travis delves into the nuances of...

May 12, 20233 min

How Product Reviews Impact Your Amazon Listing

Send us a text When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates. First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, t...

May 11, 20233 min

How's your Amazon listing going?

Send us a text Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you! My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you. With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO...

May 10, 20237 min

Get to Know Your Amazon FBA Inventory Warehouse

Send us a text If you're looking to boost your sales and take control of your inventory management, then you need to know where your FBA inventory is stored. In this video, Jason Mastermatteo from My Amazon Guy shows you exactly how to find out where your inventory warehouse is located in Amazon Seller Central. Trust us, this is crucial information that can help you stay ahead of the game and maximize your profits. Jason takes you through the step-by-step process of accessing your inventory area...

May 09, 20232 min

Amazon Latest Flat File Template (Love it or Leave it?)

Send us a text In this video, Jason Mastromatteo from My Amazon Guy talks about Amazon's latest flat file template and whether you should love it or leave it. He explains that the new template is supposed to be more intuitive but has been frustrating for him. He also shares a quick tip for those who prefer the old-fashioned template. If you're an Amazon seller and want to stay updated with the latest changes in the platform, watch this video now! 00:00 Amazon Latest Flat File Template (Love it o...

May 08, 20232 min

Shawn Henderson | Employee Testimonial of My Amazon Guy

Send us a text 00:00 Shawn Henderson | Employee Testimonial of My Amazon Guy 00:04 Introduction and gratitude for being part of the MAG family 00:22 Joining My Amazon Guy in 2021 as employee 112 and the company's growth since then 00:35 The incredible journey with clients and employees 00:48 Witnessing incredible case studies and success stories through the company's work 01:12 Seeing the impact of the company's hard work on employees' lives 01:33 Gratitude towards Steven for starting My Amazon ...

May 07, 20232 min

The Dangers of Amazon Dropshipping: How to Avoid the Suspension Notice

Send us a text Get your Amazon questions answered live! Join Jason Mastromatteo and Faith Denniston every Friday at 12noon EST for an exciting Q&A session. From product listing to A+ content and everything in between, bring your Amazon questions and get expert advice. 00:00 The Dangers of Amazon Dropshipping: How to Avoid the Suspension Notice 01:30 Brand search filter 03:51 Dealing with a listing removal due to a harmful ingredient in the product. 06:11 Ideal campaign type 07:03 IPI droppin...

May 06, 202311 min
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