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My Amazon Guy

Steven Popemyamazonguy.com

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.


Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy

Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy



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Episodes

How to Change Brand Name on Amazon

Send us a text 00:00 How to Change Brand Name on Amazon 00:11 Method #1- go to Help in the top corner 00:20 Type in the brand name change 00:29 Recommended solution will pop up and choose option #1 for changing your brand name 00:33 Select Rebrand, enter the suggested brand name in the box, and then enter an ASIN 00:46 Once you hit next it's going to create a case automatically and then Amazon will hopefully update your brand name 00:55 Method #2- if method #1 didn’t work, open up the flat file ...

Jan 31, 20233 min

New Historical Total Number of Keywords Trend Access in the Cerebro Console For H10 Elite Members

Send us a text 00:00 Helium 10 Rolled out a new tool for Elite Members 00:13 Cerebro Search 00:20 Blue Button that shows Historical Trend 00:29 Shows a graph that can be sorted via keyword type 00:32 or Keyword Distribution across products 00:41 Total Number of Keywords Organic and Paid 01:20 Can pull data, export, and compare to check what was missing 01:40 Can check if keywords have gone down significantly 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you w...

Jan 30, 20232 min

What is BSR - Why It Matters and How To Improve It - My Amazon Guy Friday Q&A - 12.16.2022

Send us a text 00:00 My Amazon Guy Friday Q&A w/ Jason Mastromatteo & Faith Denniston 09:55 Introduction 11:33 A Helium 10 update, a new feature on Cerebro which shows historical trend 13:21 ​An FBA product landed cost / Amazon charges add up to more than market selling price 15:36 When to add daily budget and optimize bids 17:01 Criteria Amazon using to display social posts 20:42 Bid higher to get more impressions 21:57 When do holiday Q4 sales start to trend down from the spike? 24:23 ...

Jan 29, 20231 hr 40 min

What Are Your Top Amazon KPI?

Send us a text 00:00 What Are Your Top Amazon KPI? 10:11 Introduction 11:13 Age of Sage newly launch products 11:49 It’s possible to launch a product without using external traffic 12:45 Legal entity best practices 19:32 What qualifies for a Premium A+ content submission 25:58 Tips in merging ASINs and changing UPCs 30:06 How to un-enroll on brand registry 37:16 Process of fixing listing (particularly in a toy category) at risk of removal 42:45 When will they ease up the restocking restrictions ...

Jan 28, 20231 hr 26 min

Counterfeiters are Evil! How do I report them to Amazon?

Send us a text 00:00 Counterfeiters are Evil! How do I report them to Amazon? 00:47 James’ main problem is listing hijackers 01:15 Whenever you're dealing with hijackers or people co-opting your listings it's never a fun day on Amazon 01:28 James' products are decals 01:46 James' frustrations about Amazon 02:10 Differences of the unauthorized seller, counterfeiter, and a hijacker 02:40 Why counterfeiters are evil 03:08 Having a trademark can eliminate counterfeiters 03:49 Making a purchase of th...

Jan 27, 202310 min

How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks

Send us a text 00:00 How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks 0:05 how to do a trademark search to see potential leads 0:15 Type in USPTO TESS search, and you'll go to the search database here and 0:20 Click this little gray button that says, Tess 0:29 Search the term of your brand, e.g., “Age of Sage” 0:43 Check the status of the trademarks are live or dead 0:53 E.g. “Sage of the age” this trademark is dead, so they can apply for th...

Jan 26, 20232 min

Scrollable Images on Amazon Product Detail Pages ?!?! -- New Amazon Seller Central Features

Send us a text Seller Alert: Amazon's new product listing feature lets customers scroll through images before deciding to buy. We know how much work goes into creating a great listing, so we're excited to share that you can now scroll through product images within Amazon product listing. Now is the perfect time to revamp your photos! Product images are among the most important aspects of your listing. So make sure your photos are stellar! 00:00 Scrollable Images on Amazon Product Detail Pages ?!...

Jan 25, 202326 sec

Best Practices to Change Legal Entity - My Amazon Guy Weekly Q&A with Faith Denniston 12.09.2022

Send us a text 00:00 My Amazon Guy Weekly Q&A with Faith Denniston 12.09.2022 10:49 Some keyword’s CPC are higher than the actual bid 11:43 When do you think restocking inventory limits will go away? 12:45 Do I need to state my full brand name at the beginning of listing title? 13:37 Sales volume data not showing on H10’s plugin 16:10 How to check how much are we spending on individual ASINS? 18:30 What do do when your brand got removed from brand registry 19:40 What’s the best way to raise ...

Jan 24, 20231 hr 26 min

Should I turn off my Campaigns Set Up to Improve my ACOS?

Send us a text 00:00 Should I turn off my Campaigns Set Up to Improve my ACOS? 01:43 Should I turn off some old campaigns? 02:15 Reasons not to turn off those campaigns 02:45 If the old campaigns are meeting ACOS goals, don't turn them off 02:54 For two different campaigns, are you paying twice if the same word is used? 03:11 Never bid against yourself under any condition. 03:25 Defining whether there is cannibalization or not 04:04 Segmentation is valuable PPC technique 04:14 Never negate a goo...

Jan 23, 202310 min

Amazon Seller Central - NEW Build Your Brands Menu - Amazon Brand Registry-Amazon FBA Tips & Tricks

Send us a text NEW Build Your Brands Menu - Amazon Brand Registry 00:00 Introduction 00:05 Seller Central New selection on Brand – Build your Brand 00:26 Build your Brand page put together everything in one place 01:02 Build Brand Loyalty 01:10 Grow Your Audience 01:19 Inform Your Strategy 01:26 Protect Your Brand 01:43 Brand Analytics 01:56 All the Brand Programs and benefits 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or...

Jan 22, 20233 min

The Rule of Thumb When Launching Products on Amazon: Steven Pope AMA

Send us a text 00:00 Thursday AMA Live Q&A with Steven Pope 09:53 Introduction 11:15 Giving incentives for customers 19:13 Discussing the IPI and restocking issues 30:25 Having the right package for your product 35:41 Rule of thumb when launching products 38:32 Customer engagement update 41:46 Assigning Brand registry and brand analytics to more than 1 account 47:08 Mag-School courses 47:34 Rolling out a brand new coaching Pope+ 53:50 Dealing with a yanked listing 1:00:27 Matthew’s biggest t...

Jan 21, 20231 hr 38 min

The Pains of an Amazon Seller

Send us a text The Pains of an Amazon Seller 00:00 Introduction 00:47 How does a low IPI score affects how many products show up? 01:37 Pointing out every seller’s common problem 02:09 Why Amazon is screwing over Matt’s best-seller product because his IPI score went down 02:25 Some suggestions to resolve this problem 03:25 When to decide to liquidate 04:03 Make a compelling case to ask Amazon to override the situation 04:38 The secondary account scenario is probably a fast-acting solution 05:36 ...

Jan 21, 202322 min

BREAKING: Amazon Seller Central Brand Registry - Search Query Performance Download - FBA Tips&Tricks

Send us a text Search Query Performance Report is one of the most useful tools that we found on Amazon in terms of improving conversion, using that in all of your efforts, and figuring out where you're falling off in the ICAP funnel. As Steven Pope has mentioned in previous videos, this is such a useful tool, so we're very excited that we can finally download it. 00:00 Introduction 00:09 Search Query Performance Report is now downloadable 00:47 Hover your mouse to the menu bar. Click Brands and ...

Jan 20, 20232 min

Does Having Coupons Make Sense?

Send us a text 00:00 Does Having Coupons Make Sense? 01:00 Getting a little bit more aggressive with coupons 01:06 How worthwhile is it to run a coupon? 01:28 Coupons do not make sense, especially with the inflation rate is 25% 01:53 When to run a coupon? 01:59 Why is it better to lower the price than run a coupon 02:11 Lowering the price versus running a coupon 03:08 You can't say, I want to run coupons to 50% of my impressions on a particular product 03:21 How do I a/b test it? 03:39 Top 4 pro...

Jan 19, 20235 min

How to See What Orders Had a Coupon or Promotion Applied - Amazon Seller Central FBA Tips & Tricks

Send us a text How To Check Coupons Applied: 00:00 Introduction 00:19 Go to Advertising Tab inside Seller Central 00:21 Click Coupons and go to the coupon campaign 00:25 Go to the expired one 00:28 Display clicks and redeemed 00:45 Go to Reports and go to Fulfillment and click All Orders 01:25 Download the Txt. file and import to google 02:42 Find, sort and show the redeemed coupons 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sa...

Jan 18, 20233 min

How to Un-Enroll from NARF - Amazon North American Remote Fulfillment - Amazon Tips & Tricks

Send us a text How to Un-Enroll from NARF 00:00 Introduction 00:11 Amazon auto-enrolled a lot of products to NARF which makes US FBA offers eligible for sale in Canada and Mexico 00:39 How do you get your products to get out of those Marketplaces on un-enroll from NARF 00:54 Go to Seller Central and click Manage Your Remote Fulfillment ASINs and Click the Programs settings on the right side 01:28 Uncheck Canada or Mexico on the enrollment status page then click Save. 🏫 https://mag-school.com/ -...

Jan 17, 20232 min

The Three Types of Difficult Clients - Amazon Seller Central - Amazon Agency Talk

Send us a text 00:00 The Three Types of Difficult Clients - Amazon Seller Central - Amazon Agency Talk 00:09 What are the three types of difficult clients, and how do you manage them? 00:29 One thing that we do not accept or condone in My Amazon Guy 01:25 Client is rude 02:36 Client being too hands-on 02:50 Client that doesn’t respond 03:32 Client that thinks they “know” better 04:12 Client either submits and see the result then growth fails, and they leave 🏫 https://mag-school.com/ - PPC, SEO,...

Jan 16, 20234 min

Why Duplicate a SKU on Amazon Seller Central? [Solve SKU Errors]

Send us a text Getting a bugged product or SKU on Amazon. Steven Pope will show you what to do with your inventory and how to manage that catalog. 00:00 Why Duplicate an SKU on Amazon Seller Central? [Solve SKU Errors] 00:23 If you have a bugged SKU, you probably need to make a new one. 00:28 Make it the easy way 00:29 Take an ASIN 00:37 Fill out the information. 01:07 In making the new SKU, what happens to the inventory? 01:38 First, sell out of the old SKU inventory. 01:46 Method #1, make the ...

Jan 15, 20237 min

How to Download your Search Query Performance Brand Analytics - Amazon Seller Central Tips & Tricks

Send us a text How to Download your Search Query Performance Brand Analytics 00:00 Introduction 00:05 Amazon is working on making Search Query Performance reports downloadable 00:19 Use instant data scraper - Link 00:37 Click on Search Query Performance and click CSV, and it will populate the spreadsheet 01:04 Other uses of Instant Data Scraper Instant Data Scraper Link here: https://chrome.google.com/webstore/detail/instant-data-scraper/ofaokhiedipichpaobibbnahnkdoiiah?hl=en-US 🏫 https://mag-s...

Jan 14, 20232 min

Best of Steven's Live Amazon Seller Interviews

Send us a text Why Is Amazon Shrinking My Images On Mobile? 00:00 Introduction 00:49 Spiffy listing's secondary images seem small on the mobile compared to the desktop view. 01:51 Images are in full size on PC, all made from photoshop but shrunk down on mobile. 02:21 Brian is specifically concerned because customers shop mostly on the app 02:38 I checked the image in the Irfan 03:22 Contact Amazon and file a ticket for it, take pictures, and make them understand why there is a difference between...

Jan 13, 202321 min

How to Read Amazon P&L (Profit and Loss) Statements [Key Reports]

Send us a text How to Read Amazon P&L (Profit and Loss) Statements 00:00 Introduction 00:04 How to read P & L of Age of Sage for the period Jan 1 to Oct 25, 2022, 00:50 How to download Amazon’s P & L: Go to Reports - Payments - Date Range Report 01:23 Generate Date Range report tab for P & L summary view per month or per year 02:17 Amazon P & L summarizes all the income and expenses inside Amazon 03:05 Breakdown of Amazon Net Income and Credits 04:53 Breakdown of Net Expenses...

Jan 12, 202319 min

Top 5 Hacks on Catalog Troubles

Send us a text Top 5 Hacks on Catalog Troubles 00:00 Introduction 02:02 Why am I losing the Buy Box 03:20 Sellers cannot change their Title because they have lost content contribution rights 04:10 Check Vanessa Hung’s video on Flat files 04:12 Updating the flat file for the Title, may or may not work but at least a seller support ticket has been opened 05:11 Which one is better Seller Support tickets or Brand Registry tickets? 06:27 Amazon is a culture of escalation 07:49 Amazon Ranking issues 0...

Jan 11, 202343 min

How this 60,000 Review Listing Can Grow Sales on Amazon

Send us a text Whenever you want to level up a product and take it to the next level, these are the things that you need to do. 00:00 How to level up a listing 00:07 Tips on how to improve a listing 00:27 Looking at random products in Amazon which are organically indexed or ranks high 00:47 Difference between indexing versus ranking 01:28 Tips for doing keyword research 02:47 Analyzing the 60,000 review listing 04:08 Remember to link products on your brand stories 08:00 Things to do if you want ...

Jan 10, 202315 min

How to Troubleshoot Common Brand Store Errors

Send us a text 00:00 How to Troubleshoot Common Brand Store Errors 00:04 Troubleshooting on a brand store 00:16 First step is to click edit 00:25 Steps to troubleshooting errors 03:23 Download inactive listing inventory reports 03:50 Open a blank google sheet 03:57 Import the report 04:23 Copy and drag down the information 04:39 Check if it resolved the issue 05:33 Copy the ASIN, scroll down paste and add. Repeat steps for other ASINs 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog co...

Jan 09, 20236 min

Where Do We Set Black Friday & Cyber Monday Discounts?

Send us a text Where Do We Set Black Friday & Cyber Monday Discounts? 00:00 Are you looking to set up a Black Friday or Cyber Monday promotional discount on your seller central accounts? 00:14 To start, log in to the Seller Central account 00:18 Hover at the Advertising tab 00:22 Scroll to Prime Exclusive Discounts 00:27 Once it populates the page, click on the "Create Discount" button 00:34 Create discount details 00:39 Look at the Cyber Monday and Black Friday Guidelines 00:46 You can choo...

Jan 08, 20232 min

How to Change FBM Shipping Cut Off Times - Amazon Quick Tips

Send us a text How to Change FBM Shipping Cut-Off Times - Amazon Quick Tips 00:00 Default is at 2pm 00:04 Go to shipping settings 00:06 General shipping Settings 00:15 Edit Cut off Time in the Upper Right corner to your desired time 00:19 Scroll down and change the time 00:26 You cannot change the Premium (PSO) for non-carrier specific option 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazo...

Jan 07, 202341 sec

How to Pick Winning Product Designs on Amazon

Send us a text How to Pick Winning Product Designs on Amazon 00:00 Introduction 00:13 PickFu test: Which Product would you rather buy? 00:32 Had success with past products, no testings but sold 200 plus in less than 30 days 01:20 Make some random tests on products for the next season 01:45 Get 50% OFF PickFu using this code ‘MYAMAZONGUY” on your first poll 01:57 Test which color would be best. 02:58 Which of these designs would I want to go with? 04:44 Even if you have a great product in the wor...

Jan 06, 20238 min

Amazon FBA Logistics Nightmare: FTL Shipments Broken

Send us a text Amazon FBA Logistics Nightmare: FTL Shipments Broken 00:00 Does Amazon Shipping methodologies makes sense? 00:17 Take a look at a letter on Inbound Shipment creation 01:27 If you create the shipment and go to ship more, they will stack additional items in one location 02:11 Sellers’ playing with Amazon’s shipping System 02:33 Problem with merged workflows and being added to existing shipments to fill in the truck 03:04 This current shipping logistics game is a huge pain in the but...

Jan 05, 20235 min

Amazon FBA is Selling Your Products in China & other Marketplaces - FBA Tips & Tricks

Send us a text 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20% OFF Your First 6 Months on HELIUM 10 When You Use Code: STEVENPOPE6M20. Sign up here: https://cc.helium10.com/?crsh_reqid=4285790&aid=427&pg=1 ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 d...

Jan 04, 20232 min

How to Change Title, Brand, Other Attributes - Amazon Seller Central Amazon Brand Registry Ticket

Send us a text Title is not sticking; bullets are not sticking. Here are the things you need to do: 00:39 Get your ASIN and then go to brandregistry.amazon.com 00:48 Go to support, click contact brand support, and then listing issues and 00:54 Request a product detail page change 01:00 See all kinds of attributes 01:08 Changing the title 01:28 Request a product detail page 02:11 Pushing the change through a brand registry 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10...

Jan 03, 20233 min
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