The Evolution of Artist Management

Today Tristra talks with David Lai and Ross Michaels of Park Avenue Artists. They talk about the evolving landscape of artist management – which requires a comprehensive strategy, far beyond simply securing record deals. Management today can be called upon to guide an artist through project development, and social media engagement – as well as encompass roles traditionally held by record labels, such as assisting artists with recording, distributing, and promoting their music – expanding the very definition of artist management.

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