Stealing Back the Scalpers’ Playbook with Randy Nichols
Episode description
Today we have a fascinating conversation with Randy Nichols, artist manager and CEO of Force Media Management. Randy’s been at the forefront of attempting to figure out the ticketing strategy math, especially the scalper side of the equation. We hear about his dive into the cold hard data, scalper chat rooms, and that time he sent someone undercover to the Ticket Scalpers Convention. We also talk about the allure of the “super fan” and why that is… baloney. Also we get into merch, and the general state of live music today.
News!
YouTube to demonetize AI-generated videos starting July 15
Why fandom’s ‘more is more’ era could backfire
YouTube’s ‘Ask Studio’ feature adds AI insight to its analytics
Report: Threads is closing in on X’s daily active users total
Shoutouts!
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!
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