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Music Tectonics

Rock Paper Scissors, Inc. PR firmwww.musictectonics.com
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.
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Episodes

How to Build a Company with Tracy Maddux: How to Start Up

Join Dmitri and Tracy Maddux the Former CEO, of AVL Digital and CD Baby as they talk through the fundamentals of what it takes to really start up. We promise that by the end of this episode, you'll have a clear understanding of the critical decisions that shape the future of your business. Whether you intend to sell your company or nurture it as a long-term venture, Tracy's wisdom on capitalization, leveraging personal funds versus investors, and recognizing your strengths and weaknesses will se...

Jun 20, 202446 minEp. 313

AI Music Pulse Check with Chris Wieduwilt, AI MusicPreneur: The Colossal Future

Dmitri talks with Chris Wieduwilt – aka the AI Musicpreneur – about his route from struggling musician to vanguard for AI empowerment in music. They discuss the variety and scope of AI tools that exist, touching on ethics, ownership debates, and the potential impact on human creativity. Links to some shoutouts mentioned in the episode, and the Music Tectonics Conference 2024! Music Tectonics Conference The AI Musicpreneur Washed Out “The Hardest Part” AI generated music video talked about in ep ...

Jun 13, 202452 minEp. 312

Business Partnerships for Growth with Gareth Deakin: How to Start Up

On this episode we sit down with Gareth Deakin to talk about successful business collaborations and the various types of partnerships – from distribution, to technology and marketing. He underscores the necessity of clear mental models and the importance of viewing these partnerships as frameworks for value creation and strong commercial relationships. Links to shoutouts mentioned in the episode, and the Music Tectonics Conference 2024! Music Tectonics Conference Seismic Activity – June 2024 Cre...

Jun 05, 202448 minEp. 311

License to Generate: Is this Music Real?

This is a live recording from our online Seismic Event of May 8th. Join us as we navigate the brave new world of generative AI music with some of the industry's sharpest minds. Amadea Choplin, COO of PEX, Charles Alexander, of Vinil and Remington Scott, from Hyperreal shed light on the pressing need for tracing, control, and monetization in an era where AI can replicate musical artistry with uncanny precision. Next Seismic Activity event! Creator Tools and the Recording Industry Music Tectonics ...

May 29, 202453 minEp. 310

Big Headlines with Dmitri and Tristra: The Big Now

Dmitri and Tristra scan the horizon of music tech news and discuss the latest ripples and waves shaping our industry. From “multiplayer mode” music experiences, where fans and artists blur the lines in a remix-friendly world, to Spotify's controversial new bundling practices – these are only a couple of the many topics we get into. Join us. Rock Paper Scissors Scanner The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business...

May 22, 202446 minEp. 309

Music Investment Tide Change with Sami Forzinetti: The Big Picture

As the music industry morphs, Dmitri and Sami Forzinetti deep dive into a conversation that touches on the decentralization of income streams and the rise of direct artist-fan connections. We dissect the evolving roles of labels, the implications of platforms like TikTok and Substack on artist income, and the potential of new funding models that are rewriting the rules. Dream Street Concord LVRN /Matt Pincus The Music Tectonics podcast goes beneath the surface of the music industry to explore ho...

May 16, 202448 minEp. 308

The Data Age Has Transformed Music with Aram Sinnreich & Jesse Gilbert

The age of Mass Data is here. From music discovery based on algorithms, to small artists using fan location data to plan tours, to AI-generated music, data is changing just about every aspect of the music industry. In this episode, Tristra talks to Aram Sinnreich and Jesse Gilbert, authors of The Secret Life of Data. Jesse and Aram show us that today’s music and culture is increasingly set by data. We discuss the scary implications of this new age, how AI-models learning from musicians brings a ...

May 08, 202445 min

Startup Reality Check with Bob Moz: How to Start Up

Listen in to the conversation I had with expert Bob Moczydlowsky , former Managing Director of Techstars Music, about what trends and investment shifts he sees shaking up the music tech startup space. This was a live Seismic Activity event, open to all and held monthly. RSVP for the next one here . The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript...

May 01, 202456 minEp. 306

The Real Tectonics 2024

If you’re a regular listener, you know we run the Music Tectonics conference. Early EARLY bird tickets are now on sale, and it’s time for you to think about joining us on the beach in Santa Monica CA. Find out about this year's keynote speaker—and why it's a big deal that he's back! We share a few audio snapshots from the conference to give you a taste of the music innovation conversations that take place there. The Music Tectonics podcast goes beneath the surface of the music industry to explor...

Apr 24, 202428 minEp. 305

Pulse Check with Portia Sabin

Join Dr. Portia Sabin, President of the Music Business Association, and Dmitri in a candid discussion about how technology is propelling the industry forward. Their conversation touches on how tech helps to mitigate issues like fraud, and how it is reshaping the way we experience live events. Portia and Dmitri discuss the interplay between innovation and the need for unity amongst the industry's various sectors. The Music Tectonics podcast goes beneath the surface of the music industry to explor...

Apr 17, 202440 minEp. 304

How To Start Up: Early Stage Investment with Xavier Péters

This episode contains a host of insider knowledge. For example, did you know that ideally your pitch to an investor would not go further out than the next twelve months? And that the strength of your team could be more important than your innovative idea. Join Dmitri for a rooftop discussion at SXSW 2024, as he talks with Xavier Péters of Lean Square about his thoughts for securing successful music tech startup funding. The conversation touches on a wide range of topics, including how to find in...

Apr 10, 202431 min

The Romance of Vinyl and the Future of Nostalgia

Vinyl provides a tactile connection to an artist, and stands as an artistic statement amidst the ephemeral nature of streaming. Join us as Tristra talks with Karlyn King, a researcher whose work attempts to decode the enigma of vinyl's unwavering charm. “We live in the post ownership economy. Music is just a rental service, you're renting the right to use it – like an apartment. Whereas the vinyl experience is completely different…We’re looking for concrete experiences. People are just looking f...

Apr 03, 202436 minEp. 302

Follow the Money

How close are you to the exchange of money? Let's take some time to think through this most vital piece of the music tech startup equation. Money. Join Dmitri in this thought experiment as he goes deep – and works through the realities of building a startup within an ecosystem in which music is often undervalued. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes a...

Mar 27, 202447 minEp. 301

Afrobeats and More: Data Shows Us How Culture Moves with Christine Osazuwa

In this week’s episode, we look at the explosion of Afrobeats through the lens of data. Christine Osazuwa, music data expert and Chief Strategy Officer at Shoobs, discusses how data can show us hidden stories behind the globalization of all sorts of genres: K-Pop, Reggaeton, Bollywood, and more. “Music drives culture, culture drives music, etc,” Christine says. “I find it really funny how people were shocked by the rise of Latin music while the Spanish speaking population in the U. S. grew expon...

Mar 20, 202435 min

The Startup Mindset with Vickie Nauman

Venturing into the music tech startup scene requires more than just a bright idea; it demands a deep understanding of the music industry's unique challenges and opportunities. That's where Vickie Nauman, founder and CEO of CrossBorderWorks , steps in. On the latest Music Tectonics podcast, we tackle the nitty-gritty of transforming your innovative spark into a sustainable business. From identifying your real customers to deciding the right moment to assemble a powerhouse team, we cover the groun...

Mar 13, 202443 minEp. 299

Music Tech News Scanner with Dmitri and Tristra

Join Dmitri and Tristra as they explore what’s happening right now in the wide world of music and tech. Using Rock Paper Scissors’ weekly newsletter, Rock Paper Scanner, as a jumping off point, Dmitri and Tristra discuss the TikTok/Universal game of chicken, Spotify’s payouts to the indies, and the current state of live music according to Live Nations earnings call. It’s a lot. Subscribe here for weekly issues of the RPS Scanner Links to articles discussed The TikTok Showdown (for now) Universal...

Mar 06, 202436 minEp. 298

Name, Image, and Likeness with Jim Griffin

Imagine a world where your likeness is more than just an image—it's an asset. Our conversation with Jim Griffin, media technologist and founder and moderator of the Pho list, talks us through name, image, and likeness (NIL) rights in the music industry. Artists are navigating a new digital landscape where AI has the potential to turn one’s likeness into a substantial revenue stream. The music industry sits on the cusp of transformation, and understanding the trajectory of these changes is paramo...

Feb 28, 202433 minEp. 297

Social Synths: Buchla & Friends

Join Dmitri on an exploration through the evolving landscape of modern synthesizers at the Buchla & Friends event held in downtown LA last month. From the innovative offerings of the Buchla Easel to Noise Engineering , Elektron , 1010 Music and the Star Wars vibe of Soma Laboratory’s Terra , there was a lot to take in. It truly felt like a fusion of a craft fair and makerspace community, and we had a blast. The Music Tectonics podcast goes beneath the surface of the music industry to explore...

Feb 21, 202426 minEp. 296

Looping, Synth-ing, and Theremin-ing Our Way Through NAMM 2024

Step right up to a sonic adventure! Dmitri’s recent experience at NAMM uncovered a treasure trove of musical innovation as well as future classics, all together under one roof. Journey with Dmitri through some of NAMM’s latest offerings. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Insta...

Feb 14, 202424 min

How To Startup: Is My Idea Any Good?

How do you transform your startup idea from a mere spark, into a full-blown inferno of success? Today Dmitri is talking with Cliff Fluet, a self proclaimed Digital Media Lawyer and the strategic mastermind behind Eleven. The conversation is wide ranging, from early, make-or-break stages of startup development, to what Cliff believes are key traits a successful founder holds. Dmitri and Cliff discuss the importance of humility, and why an army of seasoned advocates can be your strongest asset. He...

Feb 07, 202441 minEp. 294

Deepfake Out: Voice Synthesis with Music.AI

Seth Goldstein and Michael Nevins of Music.AI give us the lowdown on audio deepfakes, singing clones, and synthetic voices, and what they mean for the music business. We peel back the layers of AI-generated voices, revealing how this tech transforms one person's voice into another's while maintaining the original performer's emotional core. We delve into the ethical landscape of voice synthesis, distinguishing questionable fakes from commendable uses like aiding singers and crossing language bar...

Jan 31, 202450 minEp. 293

New Form Factors and Culture with Adam McHeffey, CMO of Artiphon

Step into the vibrant world of music making innovation with Adam McHeffey, CMO at Artiphon . Dmitri and Adam discuss the breakdown of the barriers to music-making, as unconventional instruments unleash a surge of first-time musicians and new creators. We'll unravel how inclusivity is striking a chord in the mainstream, and why the growing number of female guitarists are just the beginning of a larger cultural shift. Adam and Dmitri unpack the changes in consumer behavior, indicating a readiness ...

Jan 24, 202427 minEp. 292

2024 Music Innovation Forecasts You Should Be Paying Attention To

Join Tristra Newyear Yeager and Eleanor Rust to unpack the fascinating intersection of music, media, and technology. In this episode, we take a stroll through forecasts that other analysts are making for 2024, in the music industry and its borderlands. the future of sonic branding. Imagine a world where brands harmonize with our lives through distinct audio identities, especially on platforms like TikTok where the auditory experience reigns supreme. We also shine a light on the budding trend of ...

Jan 18, 202432 minEp. 291

What’s in Store for ‘24?

Unlock the secrets behind the rapidly evolving music tech industry as Tristra and Dmitri take you on a journey through the latest innovations and investment trends. We're dissecting the major shake-ups caused by recent buyouts and what they mean for the future of music technology. Against the backdrop of shifting investment landscapes, we find a glimmer of hope in the resilient end-of-year investment surges, especially in the exciting realm of Web 3. Venture with us as we explore what the latter...

Jan 12, 202446 minEp. 290

Navigating the World of Sync with Karl Richter of DISCO

Discover the beating heart of the sync industry as Karl Richter peels back the curtain on music supervision's dynamic role in intertwining tunes with visuals. Our conversation starts with the evolution of music supervision into 2024, navigating through the challenges that have shaped the industry, including writers' strikes and economic fluctuations. We zoom in on the artistry and legal tango behind syncing music to media, dispelling myths and bringing to light the financial heft these placement...

Jan 04, 202436 minEp. 289

Looking into the Mixed Reality Mirror with Lee Kebler

Happy Holidays from the Music Tectonics Podcast! Join the podcast team as we look back to one of our favorite interviews from the past year with Lee Kebler, a visionary at the crossroads of music, spatial computing, and the metaverse. He takes us on a journey from his days as a touring DJ to his current role as a tech trailblazer. In our latest episode, we dance through the virtual landscape discussing the impact of the Apple Vision Pro headset and dissect the notion that the metaverse, far from...

Dec 27, 202349 minEp. 288

Meet the Narwhals! Ben Bowler (Aux) & Diana Gremore (RealCount)

Have we got a treat for you! We ran the Swimming with Narwhals Music Tech startup competition at the Music Tectonics conference back in October, and today, we have interviews with our two winners. You will hear from judges' choice winner Ben Bowler about Aux, the music making platform, and especially their new offering, Aux Sounds, which lets you control AI to make beats and backing tracks. And you'll hear our interview with audience choice award winner Diana Gremore of RealCount, the platform t...

Dec 21, 202349 minEp. 287

The State of Creativity in Music Tech

Let's go back to the 2023 Music Tectonics conference and listen in on some of our favorite people talking about the state of creativity in music tech. You can find more conference takeaways in some of our recent episodes. Listen to catch what you missed or refresh your memory. At Music Tectonics and Rock Paper Scissors, we are fascinated by the explosion of music creator tools that are democratizing music making and fueling a powerful new creator economy. In this episode, you'll hear from some o...

Dec 13, 202346 minEp. 286

Music, Crowd Creativity, and Online Communities with Mark Redito

What do we really mean when we talk about communities in music and technology? This episode shines a light on the remarkable role that dedicated groups of fans or creators can play when they come together. Our guest, musician and tech thinker Mark Redito, shares his journey from the early days of the internet to the decentralized and synthetic music worlds that are unfolding now. On the way, we dive into headless collaboration, where no single leader takes center stage, as we chat about Songcamp...

Dec 06, 202345 minEp. 285

Music Meets AI

We’re excited to share with you one of the hottest sessions from the 2023 Music Tectonics Conference Music Meets AI Navigating a Positive Future. If you were at the conference, enjoy this fun refresher on the conversations we had there, and if you weren't with us in Santa Monica, you will really love this episode. Check out other recent episodes for more conference takeaways. Whether you're excited by artificial intelligence or wary about its implications, you can't deny it's one of the hot topi...

Nov 29, 202341 minEp. 284
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