032 - Jake Estner on Using Group Lessons to Build a Sustainable Private Studio

Today’s interview digs into the group lesson studio model. My guest, Jake Estner, shares the logistics of how he runs his guitar studio, how he schedules groups, how he thought about pricing, and more. He also answers an important question I hear all the time: “How do you switch a studio from private lessons to group classes?”

Jake talks about how he thought through what was important, pedagogically, before suggesting group lessons and did some beta tests with a few students before making group lessons the default in his music studio. Jake even explained exactly how he communicated to students that group lessons are not “less than” or somehow inferior to private lessons, they’re different in some ways that also make them awesome.

For full show notes visit musicstudiostartup.com/episode032