Streaming fraud whack-a-mole: how do music distributors spot – and stop – fraud on music streaming platforms? Christine Barnum, CD Baby’s Chief Revenue Officer, explains.

Ep. 124: in this episode we’re joined by Christine Barnum, CD Baby’s Chief Revenue Officer – we’re talking about music streaming fraud, how the company tries to spot it, and what the fraudsters are doing to try to avoid being detected. Christine’s job is a form of fraud whack-a-mole: trying to spot suspicious streaming activity before paying rightsholders.  We talk about her efforts in “fraud, trust & safety” from the perspective of a distributor – including how she defines streaming fraud, how difficult it is to spot, how widespread fraud really is – and what a distributor does to stop it. 

CD Baby: cdbaby.com

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