Multifamily Mix with Barbara Savona - podcast cover

Multifamily Mix with Barbara Savona

Sprout Marketingredcircle.com

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode.

Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry.

This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

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Episodes

#50- 8 Heartwarming Resident Events

- Learn what a micro-event is along with how and why you need to host them. - Get the resources and instructions to host a killer virtual event that everyone will love. We PROMISE. Download them here: watchyourbusinesssprout.com/sprout-marketing-blog/8-heartwarming-events-to-boost-retention Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Feb 04, 202114 minSeason 2Ep. 50

#45- Hands Down THE BEST Advice You Will Get on Keeping Property Management Teams Engaged, Motivated & Accountable

In this session you will learn: Why easing up on your team might be counterproductive What your leadership style is - dominator or protector How to offer the right amount of challenge and support How to have weekly one-on-ones with your team to drive the results you want How to progressively escalate conversations (without emotion) to address barriers Go to episode webpage here. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...

Dec 23, 202028 minSeason 1Ep. 45

#44- Hire Right the First Time and Reduce Employee Turnover at Your Community

The first one is to define the IMPACT you want to have. If you have people that are excited about being in the multifamily housing industry and want to have a similar impact as you, your ability to clearly define what that impact is and what that purpose is is really critical. The example that I use is I would never really be a good team member if Coca-Cola or Pepsi hired me. I'm trying to stop drinking Coca-Cola and Pepsi because I think it's terrible for you and I think it's contributing to a ...

Dec 17, 202028 minSeason 1Ep. 44

#43- 7 Resident Events for December 2020

To my property management friends, I rounded up 7 FUN events for you to finish 2020 strong. I know, I know…we are ready for 2020 to be over but you know what? We are the type of people that don’t stop when it gets hard. We regroup and get. it. done. And we do it in style. There is something for everyone - budget-friendly, simple, glam…we got it all! And guess what? I have a special offer for you. If you’ve been on the fence about joining the Sprout Membership where you can access EVERYTHING you ...

Dec 02, 202017 minSeason 1Ep. 43

#41- Smart Apartments: The Future is Here with Felicite Moorman, STRATIS CEO

We are always looking for ways to add amenities to our communities and if there is an opportunity for ancillary income, even better! That’s why I was so excited to virtually “sit down” with STRATIS CEO, Felicite Moorman to talk all things Smart Apartments and Intelligent Buildings. She shares how technology is shaping the landscape of multifamily housing and opening up opportunities that we’ve never had before. Worried your community is too outdated to implement smart technology? Don’t be! Felic...

Nov 11, 202038 minSeason 1Ep. 41

#40- Easy Apartment Resident Appreciation Ideas for November

Whether you choose to do these events and gifts as a Resident Appreciation Week or sprinkle them throughout the month is up to you! These ideas are simple and fun. We’ve incorporated some of the Creative Holidays from November. Grab your free calendar to start planning! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Oct 28, 202017 minSeason 1Ep. 40

#39- Facebook Ads: A 2021 Marketing Strategy Essential for Multifamily Housing

>> Who can benefit from Facebook ads? >>Should individual communities set up Facebook ads or should it be tackled at the management company level? >>Where to start? >> How important are digital graphics and messaging to the success of your FB ads strategy? >> How to pick the right ad agency or partner? Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Oct 22, 202039 minSeason 1Ep. 39

#38- How Property Managers Can Better Manage Anxiety with Licensed Therapist, Clifton Fuller

>>Clifton’s connection to multifamily >>Why is anxiety on the rise? >>When does normal anxiety turn into anxiety disorder? >>What are the symptoms? >>What practical steps can someone take to alleviate anxiety? Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Oct 14, 202042 minSeason 1Ep. 38

#37- Fighting the Quarantine Funk: Why I Hired a Health Coach & The Unexpected Payoffs

This is a little bit of a unique episode because I’m sharing a personal journey I’ve taken to lose weight over the last six months. Many commented and sent direct messages on social media, asking what I did to lose weight, so I thought I’d share my experience in a podcast episode. Let’s rewind for a sec… When COVID and quarantine first started, I found myself going between two reactions involving food. On days where I had time on my hands and was unsure of what productive thing to do, I was eati...

Oct 07, 202054 minSeason 1Ep. 37

#36- Fall Apartment Marketing Plan: Small Idea, Big Impact

One of the biggest lies that we’ve been taught to believe is that bigger is better. That in order to have a thriving community we have to have the latest amenities, the most over-the-top giveaways, and host events to rival a Kardashian bash. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Aug 26, 202022 minSeason 1Ep. 36

#35- Bill Nye: Creating a Culture of Accountability

We answer these questions and talk about: How do we know what our culture is really like? How can you change it around? Setting rules actually handicaps your employees. How to let someone go (and how it can actually be a good thing!) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Aug 19, 202043 minSeason 1Ep. 35

#34- Funding, Mentors, and Tough Self-Talk with Elizabeth Francisco, President & Co-Founder of ResMan (Part 2)

This podcast episode will help anyone in multifamily - whether onsite or on the supplier-side- to dream big, and get to your goals! Elizabeth Francisco, President of ResMan, shares how she got funding for ResMan, how to utilize apartment association events to build your career, and when to know if you need to move on to another opportunity. Tune in. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Aug 03, 202033 minSeason 1Ep. 34

#33 - Building ResMan: A Story of Resilience with President & Co-Founder Elizabeth Francisco (Part 1)

Elizabeth Francisco is the President and Co-Founder of ResMan, a property management software for multifamily. With over 25 years experience in multifamily, she shares knowledge and experience of a career in multifamily. ResMan is a hugely successful company and Elizabeth Francisco has been at the center since the beginning. Property managers and leasing agents in multifamily will benefit! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...

Jul 30, 202034 minSeason 1Ep. 33

#32 - A Psychiatrist and Brain Coach’s Guide to Managing Stress

Join me and Dr. Nadia Bening as she shares what stress actually does to our bodies, and techniques to take care of ourselves. Just like our marketing strategy of “small steps create huge impacts”, Dr. Nadia shares our mentality of going back to basics when building foundations of health. Take these tips and transform your life. Bottom line: This pandemic is a stressful time! We know it. Making an effort to care for your mental and physical health will make you feel so much better. Reducing stres...

Jul 29, 20201 hr 16 minSeason 1Ep. 32

#31- SIX Easy Resident Events Plus Your August Apartment Marketing Plan

Feel like you’ve been on a Coronacoaster? Feeling fatigued with little inspiration for marketing? I get it. Our goal is to get back to create meaningful MOMENTS for our residents and prospects. We have a huge impact in the lives of our residents. So let’s put a little extra effort to make life special for our residents. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Jul 22, 202023 minSeason 1Ep. 31

#30 - The Kate Good Story: From Leasing Consultant to Apartment Developer

Nothing is off-limits in this conversation! Kate shares her journey, some foundational principles that have shaped her career, and how she ultimately landed her dream role as an apartment developer - combining her many passions and talents! I know you will benefit from the conversation! Listen to the audio below or check out the video for a full experience and SO many more laughs. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com...

Jul 15, 202052 minSeason 1Ep. 30

#29 - Multifamily Moms: Meeting the Challenges of Quarantine

Moms have taken on new jobs during quarantine for their family - becoming teachers, full-time caregivers, some are sole providers - all the while balancing their anxieties and stress during an unpredictable time and still keeping up with a demanding career in multifamily housing. How are they meeting the challenges? I wanted to know, so I reached out to a few of my friends and colleagues in our industry and I’m so excited to share insights from each of them about handling challenges and overcomi...

Jul 07, 202023 minSeason 1Ep. 29

#28 - How to Use Hashtags in Your Apartment Marketing Strategy

We’re passing the mic!! This time it’s from our Sprout Fam. Rebecca Ross-Gilinsky is the Creative Director at Sprout Marketing and has a brilliant and creative mind that we loveeee her for. She’s based out of Chicago, so we enjoy all the pics of snow she sends our #watercooler Slack channel, and her quarantine TikToks are not to be underestimated. Rebecca is a pro. Learn from her today on the topic of HASHTAGS. She’ll cover: What are hashtags? Why do you need to use them in your post captions? H...

Jul 01, 20208 minSeason 1Ep. 28

#27 - Social Media Posting + Event Plan for Your Apartment Community [July 2020]

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Jun 24, 202024 minSeason 1Ep. 27

#26 - The Secret to Closing More Leases From Your Apartment’s Self-Guided Tour Program

Take the time to craft the prospect’s experience from start to finish, Beyonce-style. By paying attention to the details, putting yourself in their shoes, and going through the process to uncover any frustrations, you will have a high-converting, self-guided tour program in place in no time. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Jun 17, 202012 minSeason 1Ep. 26

#24- June 2020 Social Media Posting Plan for Your Apartment Community

If you are an apartment property manager that has been struggling to keep up with it all at your community (and heck, at life) the last couple of months, you are not alone, my friend! I have been thinking about you. I know how challenging it has been to deal with quarantine, social distancing and now for many, reopening their leasing office doors. (Are we ready?) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

May 27, 202027 minSeason 1Ep. 24

#23 - What I Would Do If I Was Launching a Business Today

I launched Sprout Marketing having zero ideas of what it would turn into. I am grateful for the success it’s had, but If I were starting over, I would tackle things a little differently and I’m giving you the insider info you need to start a business successfully. Here are some practical steps and tips you can use when turning your side hustle into your main hustle. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

May 20, 202025 minSeason 1Ep. 23

#22 - Putting People at the Center of Operations with Jared Miller, RedPeak COO

As this COVID-19 situation unfolded we were all glued to social media watching how individuals and companies were impacted and how they would respond. From an outsider’s perspective I watched as RedPeak jumped into action very early on. The way they lead and communicate with residents and team members was so impressive, I wanted to visit with COO, Jared Miller, to learn more about what was happening behind-the-scenes to foster such a united front. I think you’ll benefit greatly from his insights...

May 13, 202039 minSeason 1Ep. 22

#21 - Practical Ways to Lead & Motivate Your Teams Today

A good leader is a combo of being intentional and being consistent. And it may feel impossible during this time when things are changing literally from hour-to-hour. Lauren and I hired a business coach. And it was probably the best business decision to date that we’ve made. Here are some things we learned from our business coach. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

May 06, 202044 minSeason 1Ep. 21

#20 - Social Media NOW - Is It Okay to Sell During This Time

Social media in times of crisis can be difficult to navigate as a property manager and realtor, but it doesn't have to be. Pivot your approaches to reach your goals of being a voice of authority, value, and one that people are eager to listen to! Barbara Savona breaks down how you can still "sell" on social media with minor adjustments. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Apr 29, 202029 minSeason 1Ep. 20

#19 - 12 Ideas to Help You Cope and Hope During Challenging Times

Amy K Dilisio, Rommel Anacan, Heather Blume, and Barbara Savona share an uplifting message with an actionable plan. You’ll find out how to cope, how to deal, why it’s ok to not be ok, and how to come out of this even better. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

Apr 14, 20201 hrSeason 1Ep. 19
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