LinkedIn: Why you need it. How to use it! - podcast episode cover

LinkedIn: Why you need it. How to use it!

Dec 01, 202037 minEp. 33
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Episode description

In this episode, Jill Vanak joins the discussion to explore the transformative role of LinkedIn in career development. Jill shares her journey into career coaching and emphasizes the importance of optimizing LinkedIn profiles to align with resumes. The conversation delves into effective networking and engagement strategies, offering insights on leveraging LinkedIn for niche career paths and enhancing visibility through active participation. Jill distinguishes between endorsements and recommendations, addresses challenges in content creation, and provides tips on personalizing LinkedIn features. The episode wraps up with final advice for advancing careers through LinkedIn, followed by closing remarks and expressions of gratitude.

Transcript

Hey, guys. Welcome to the podcast. My guest today is Jill Vanek, clinical research practitioner at Janssen Oncology Early Development. And we talk about LinkedIn and why it's so important, why you need it, and how to use it. Great, really great tips, great advice. I hope you guys enjoy it. Welcome to MSL talk with Tom Caravella, a podcast specifically designed for MSLs and all things field medical. Hey, Jill. How are you? Thanks for joining me. Hi, Tom. I'm great. Thank you for having me.

I am so excited. It's been a while, and, I couldn't wait to have you on. You're gonna be awesome, and I can't wait till everybody hears all of your advice because you're the best. Well, I appreciate it. I'm I'm ready to rock and roll, Tom. We're gonna do this. So you know. So awesome. So tell us what's going on. How are you doing? What are you up to these days? I am doing well. I mean, busy is the word, which I love.

Right now, I work at Janssen Pharmaceuticals, and I'm in their early development division working on phase 1 studies and clinical trials for patients with liquid tumors, multiple myeloma. It is new for me. I've only been in that division since January and loving every second, learning a lot, you know, starting at the bottom.

We're we're making our way up, so it's really exciting kinda to see the other side of the industry and and, you know, trials and writing protocols and just the impact that it has. So it's fantastic. And then career coaching and consulting as a side business that I am absolutely loving. So it's been fantastic. Yeah. No. I've been following your stuff on Instagram and LinkedIn and Facebook, and it's amazing. You are brilliant. I love it. I love reading your stuff. Oh, well, Tom, tell me more.

I mean But tell everyone, so you were an MSL. Right? I mean, you I yes. I I started as an MSL. That was my foray into the pharmaceutical industry. Yep. And I absolutely loved every second, felt like I learned so much as an MSL. I started on the liquid tumor side and covered the areas of New York and the Bronx and Queens Mhmm. And met some of the most fantastic physicians, clinicians, medical staff, and really had a great time in that role. And, truly, I feel like that gave me a lot of prep.

It let me meet a lot of people. You really get to know the landscape of the company and of the industry, and I think it is an amazing position throughout the industry. Well, I love seeing you at all the conferences. We've obviously know each other a long time. I think you're the perfect person to be a coach. And you're and the funny the crazy thing is we're we're talking about business, like your coaching and entrepreneurial, but your scientific background is second to none.

I how many how, like, how many degrees do you have now? I know that you're, like, constantly going to school. Tom, it's finally done. I mean, we can do no more. It's you know, I always say if school is the Olympics, I'd I'd be a gold medalist. You know what I'm saying? But I love school, you know, not for everyone, but now I have I have my undergraduate, and I have 3 graduate degrees. So I have my MSN, my MBA, and my PhD. So, you know, I love school.

I I'd go forever if I could, but but the Bucks gotta stop somewhere, Tom. So so that is So now you work on yeah. Now you're building your career, and you're working from there. And alright. So that takes us to where we are now. So you went and got all these, you know, these degrees. You have awesome industry experience. Mhmm. You're at Janssen, crushing it. Now you're doing this career coaching.

Let's talk about LinkedIn because that was one of the so we were talking about what kind of topics can we discuss today. Absolutely. And that seemed to be the one that we landed on. I am a huge LinkedIn proponent. I think it's, just mandatory for your career. So what are your thoughts? Let's start with what you know, where people can kinda start off with. So I agree with you wholeheartedly. Every single one of my clients, one of our sessions is working on a LinkedIn profile top to bottom.

Got you. It is one of the most underutilized and underused resources Mhmm. That an employee has, and I stand by that till the cows come home. So LinkedIn was around before Facebook and Instagram and Twitter. It's kind of like the OG of the social media platforms, but it is very much underutilized, and the statistics do show recruiters use it.

So I believe in a LinkedIn situation, not just when we're scrambling for a new job or looking for other opportunities, but as your major networking tool, not only during normal in quotes times, but during COVID and a pandemic, you need a social media platform and presence, and LinkedIn is absolutely one of the ways to go with that. Totally. Absolutely.

There's over 660,000,000 users in 200 different countries, and, you know, statistics show time, it it's interesting that, you know, when people are looking for an another job, you know, I've heard mixed things. A lot of people are like, well, I wanna keep all my stuff private, and, you know, here's the thing. Unless you're my Papa Joe, who's 91 or a serial killer, you need a digital print footprint. Totally. You know what I'm saying? And recruiters look for that.

So I have some executive recruiters on my board who I speak to for my business all the time, and they say, listen, Jill, if there's no profile picture, if there's no LinkedIn, if they don't have some robust connections, it's a big red flag for us. Totally. Up to you know, depending on the data you read, at least minimum 47% of recruiters are gonna look at your LinkedIn.

So, you know, it really makes sense to use it not only for that job hunt to keep yourself relevant, but also really to show yourself off, show that you're present, and show your skills. A lot of us aren't updating it and really using it to network in that robust way, and that's something simple that we can do that is gonna help your business in a huge, profound way. Yeah. For sure. So then where do people start? You're saying start with the profile. What tips do you have for the profile?

Absolutely. So you wanna start with that profile. It is truly as simple as logging on to LinkedIn Mhmm. Signing up for a free account, setting your password. Boom. So there are basic packages, which is that free package, and then premium packages. There are 5 different levels of premium packages, some that we never need to truly know about. One is called recruiter lite. One is called career navigator. One is premium business.

So that's gonna be a select portion of people, companies, and businesses that need or will use those premium channels. The basic is gonna be completely fine for you to start your foray into LinkedIn. The biggest tip on that is there's a couple different things. You know, we need to remember, LinkedIn uses an algorithm just like everything else. Mhmm. You know, Facebook, etcetera, so LinkedIn will actually ding you some points if you don't have a complete profile. Right.

So a lot of people don't know that, so, you know, you're gonna get more views the more complete your profile is. So the beauty about LinkedIn is it literally walks you through and will say, hey, Jill. Your profile is only 47% complete. Yep. You know, fill in x, y, and z. So number 1, you wanna make sure you have a complete profile. That's going to get you more hits, more access.

The other thing, Tom, that people look at, especially recruiters, we want to make sure that resume and LinkedIn match up. Yep. So you have to make sure that you are absolutely on that trail, that everything is copacetic in terms of matching, and LinkedIn is really your place. It's kinda your time to shine. It gives you a little bit more room, you know what I mean, than your standard resume. So you wanna really use it.

So, you know, top mistakes I really see, Tom, number 1, people not using a profile picture. So Yeah. I kind of equate it to, you know, for us single people in the group, kinda think about a dating site. If they don't have a profile picture, you're like, nah. Nah. Something shady. I'm out. You know what I mean? Totally. You need a profile picture, or think about real estate. If you're on Zillow and there's no picture of the house, oh, something's up. You know what I mean?

Yeah. So so you need a profile picture, not only because, hi, you wanna connect to a face, but your profile's 7 times more likely to get viewed if you have the profile picture. Yep. So the other thing too is LinkedIn is the way you're going to network. Think about if you're at a networking event, all these business cards, it's much easier when you see a face to say, oh, that was Tom. I remember him. You need that picture. Second thing I see, putting up the wrong picture.

This is not a time for your husband, kids, and your dog to be in your profile. Yeah. You want a professional headshot if possible. Yeah. Now, don't bite your nose despite your face. If you don't have professional headshots, don't wait around until you can get those. You want a professional picture, what you would normally wear to work, and your face, your head, you know, you should be about 60% of that picture. You know, sometimes you see these pictures where you're, like, way in the background.

You're like, what? I don't even know what this person looks like, you know? Yep. So you wanna do that. That's another mistake I see, and you wanna play the algorithm, Tom. You know, if you do something as simple as change up your background photo Mhmm. So LinkedIn, you know, you have your space for your headshot Mhmm. And you have a space behind you. If you even use one of LinkedIn's templates, your rate of getting viewed goes up 14 times. Wow. So, again, little things make a difference.

You know? Say I'm in Philadelphia. Maybe I wanna put, you know, boathouse row in my background. Yeah. You you wanna be a little personal. You know, oh, great. You live in Philly. Me too. You know what I mean? Like Yeah. You wanna spark some of that connection. You know, as we're kinda going down the list of mistakes, the other thing is, you know, skipping your status. Think of it like a Facebook. You wanna be present.

Like, if you can, every few days, really, you know, talk about a coworker who is promoted or post an article or something related to your industry. You wanna be present and show that you're really using the platform. Yeah. You know, it doesn't take an hour a day. You know, pop on for 5 minutes, 10 minutes every other day, and do that. So, I mean, those are some of the mistakes, you know, I see routinely, you know, among others for sure when you're really getting down and dirty.

I love what you said about making sure that your profile matches your resume because that is key. Because as a recruiter, and me and my team, when we have a candidate, the first thing we're gonna do is we're gonna check them out on LinkedIn. What do they look like? What's their profile? Mhmm. You know, what's their background? And is does everything jive? Because sometimes we see these profiles that are totally different. Now it creates a little bit of a red flag. Absolutely.

The other thing too that I think is really important is and this happens a lot, but you have to put your contact information. Tom, praise be. Because, yes, people forget to Forget to put their contact info. So, like, it's so simple when we, as recruiters, go into somebody's you know, we can let's just say we connect with somebody. Now once I connect with you, if I hit contact info, I now have your email address. I can send you an email. Right.

But if you don't put your contact information in and you're a job seeker and you're out there and you're looking to network or you're looking to to find a job, well, then nobody can get in touch with you. Absolutely. It's a huge mistake. It is a huge mistake, and truly, it must be there, and you hit the nail on the head. You could be a job seeker, but we all know in this world, networking, it's not even that you have to seek.

There are so many hidden jobs and opportunities that come to you through networking alone that you just said, even if I'm not actively on the market, why miss an opportunity that might be something I wanna pounce on just because I don't have my contact information listed or I didn't take the simple steps to really fill out a robust profile, and that recruiter or that contact passes me by. Yeah. For sure. Definitely. We, so, obviously, you get your profile Mhmm. Completed with a good photo.

Yep. Make sure your CV, your resume completely mirrors your profile. So everything or your profile marriage, you know, mirrors your CV. Yes. Right? And then you had mentioned something interesting. You're like, you know, get on there. Right? Mhmm. And be active. So it's the engagement is the second piece of it. The one piece is to be on there. Mhmm. And the other piece is to engage on LinkedIn. So let's talk about that. What's your advice on engagement?

So in terms of engagement, first piece we talked about, you want that robust profile before you start engaging. Mhmm. The robust profile, it takes about 30 minutes of your time. Yes. Why I say that, Tom, is LinkedIn, it's that middle ground. It's not an Instagram Mhmm. Where I'm posting pictures of me drinking wine and, you know, doing whatever. It's professional, and we use it as such, but you want to flavor in your personality. Yep. So what I advise people, engagement will come.

Work on your summary. You want 3 to 5 robust paragraphs about what you do, who you are, and give a little flavor about your personality. That is step number 1. That's really what's gonna draw people in along with that profile, and then you begin to engage, and, you know, with engagement, I think people get overwhelmed. Well, Jill, I don't have time. On Instagram, I'm on Facebook, I'm I I'm doing things. Like, I don't have time to go on LinkedIn.

You know, it it's just once you start to play in that space, you can understand that 5, 10 minutes a day every other day Yeah. Absolutely adequate time. Plus, Tom, what people say to me after they really start to get into the thick of it and engage is how valuable LinkedIn is to them. Mhmm. It's a symbiotic relationship. Mhmm. You're gonna be up to date on industry news. Think about when you scroll through Instagram. Okay. Great. I know that Sally has a new cat.

Cool. Okay. That's great for personal things, but think about how many highlights. We get bombarded every day. We don't have time to sit and read The Wall Street Journal every day. We don't have time to really delve into industry news. These are your highlights. That's where it comes from. LinkedIn is your really cultivated, creative platform that's gonna, really be important for your business and your brand. So, you know, engagement. Number 1, you know, you wanna make connections.

Yep. You know, every recruiter I talk to, I said, listen, how many do I need to have? Give me the real deal. And they said, Jill, no. No. It doesn't work that way. You know, quality over quantity. Yep. But the one number I do hear is you need at least 50. You want at least 50 connections. They're organic. You're not just going out grabbing people, but 50 really seems to stick in people's minds because less than that really shows, Tom, what you just said. Alright. I made a profile. I'm good.

Yeah. You know what I mean? You wanna be engaged. So it's like anything else. What I advise people is, you know, have a lot of fun with it. It's not like, oh, I gotta reach out to so and so. So the two ways you're gonna start to engage, you know, you can, you can reach out and actually message people and connect with them. Yeah. You know, the thing like anything else though, don't send a rote default message. LinkedIn has that default message. Jill Manek would like to connect with you.

No. No. Turn that on its head. Let's talk about something. Like, oh, Tom, you have a lab. That's amazing. I didn't know that. Me too. Like, again, make it a little personal. Keep it professional. Why do you want to connect? Give it to me in a, b, and c, just like you would anyone else. Get to the point, but connect, but give it that little personal vibe. You know, the other thing I recommend is, you know, on LinkedIn, there's endorsements and there's recommendations.

Mhmm. Endorsements are your easy pulls. Endorsements are me clicking a button that says Tom is an a plus recruiter. Mhmm. Great. Recommendations take a little bit more bandwidth for someone to actually do a recommendation for you. Yep. They're more authentic. So start the process give to get. Go on organically. Do you know someone in your industry? Endorse them. Yeah. They're more apt to than endorse you. Really cultivate a list. After you've been on it for a while, who do you respect?

Who do you know that you can reach out to and ask for a recommendation? Yeah. People are willing to help people, It's just that you don't wanna boil the ocean. Really be targeted and strategic about it, but message, start reaching out to people. That's that's the biggest thing I think in terms of connecting. Well and my feeling on connections, there's 2 ways to look at LinkedIn.

You can look look at LinkedIn as strictly a professional network where you your Facebook and your Instagram is personal, and your LinkedIn is strictly professional. So you're only gonna connect with people in your professional world. That's one way to look at it. Right. The other way to look at it is you just connect with everyone that you know Yep. And open up your network. So the rule is, you get you have up to 30,000 connections. There's a limit. So LinkedIn has a limit. Right.

You can only have 30,000 connections, but you can have as many followers. It's unlimited. You could have millions of followers. You can be Beyonce on there. Absolutely. Yeah. For sure. So, you know, there's there's definitely kind of a limitless way to build a network. It's like back in the day when I was in sales, we used to have and I'm dating myself, but we used to have a Rolodex. It was like the thing you had on your desk. Absolutely. Put all your business cards. Right?

LinkedIn can be your electronic Rolodex. Absolutely. And it should be. And the reason why it's so important is because it updates itself. Mhmm. When people make a change, when people update their LinkedIn profile, they're doing it. You're not doing it. So my advice is, quite honestly, I think you should go into LinkedIn. I think you should go back to every walk of life in your past.

Mhmm. So do a search on your high school and connect with everybody you went to high school with, then go to college. Connect everybody you went to. Then go to your first job, your second job, your third job, your your, you know, whatever, you know, PhD program you went through, whatever, And connect with everybody because what's important is LinkedIn is 3 degrees of separation for the free product.

Yes. So you're connected to 3 connections, meaning you have your first connections, and then you're connected to 2nd and third connections to your first connection. Mhmm. That's what you could see. So the more people you connect to, the larger your network grows exponentially, obviously. Mhmm. So let's just say, for argument's sake, a year down the road, 2 years down the road, 5 years down the road, you're developing your career, and you're on the job market.

Mhmm. And now you see a job posted at x y z company that you're interested in. Well, you go to your LinkedIn, you type in the bar x y z company, and see who you're connected to at that company. You may know somebody there. Exactly. Exactly. That's networking. Absolutely. It's networking. And, Tom, you bring up another great point in that, especially when you're on that job hunt. Your chances of landing a job through an indeed.com, a glassdoor.com are 1 in 250. I don't know about you.

I'm not taking those odds. LinkedIn is your digital platform. I look at it as a parallel to your real life. Just like you would connect with people, network at a party, network at an event, every time you meet someone, connect with them on LinkedIn. It should be part of your daily practice, and like you said, you expand your network, and I think we get very narrow in that LinkedIn, only when I'm looking for a job, only when I'm doing this.

Think about how many times I've come to you because I need advice, or there's a stretch project I'm interested in, and I'd love your take on it. Yep. Or again, the networking, it's not a dirty word, and LinkedIn is amazing to be your Rolodex, and the other thing I love about a LinkedIn, people should be members of groups.

Yeah. You can be up to or you can be a member of up to 50 groups, and I'll tell you what, Tom, the people I talk to say those groups, they really are where that granular networking happens. Yeah. You know, think about it. I have a friend who is a new mom. She joined a group on LinkedIn for new moms. She met her current accountant that way. You get to talk, and you have that bond, that human psychology that human psychology, that bonding moment Mhmm.

And you kinda get a little bit deeper into the woods, And if there's not a group on LinkedIn for you, you can create it. Oh, yeah. And there's levels to LinkedIn that, you know, you really can use this to your advantage. And, again, you and I both know these opportunities are gonna pop up. I think too people don't realize LinkedIn is your platform to say, hey. This is me. These are my differentiators. This is what I'm doing. I'm involved.

I'm present because recruiters, even when you're not looking, are going to look for that. You wanna be a face in your industry. You wanna be a voice in your industry. Yep. You know, you really this is a way to make your mark with, it's a lot of bang for your buck Yeah. Without a lot of that. Of course, it's effort, but without expending a ton of effort, you know, you really get into LinkedIn that way.

Yeah. And when you talk about, you know, this this is a great segue and not segue, but it it it goes along with the fact that if you're looking to develop a career in a certain niche Mhmm. LinkedIn is perfect for that. Because like you said, you talked about groups. Well, if you are a PhD and you wanna be an MSL or you're an MSL and you wanna advance your career, well, there's the medical science liaison community is really strong within LinkedIn. There's a lot of resources.

There's a lot going on within the community. So dive into it. Put yourself in the middle of it. Absolutely. You know? Absolutely. And be involved. And that's that's how you use LinkedIn is you get and then we talked about engagement. Engagement is just a fancy word for just being involved, putting yourself out there. Be present and be consistent.

Those are the 2 biggest things, and I think too, Tom, people who are newer to LinkedIn think that it is a very rote professional, I have to use big words kind of platform, reach out. A lot of it truly, it boils down to confidence. Reach out. Know that you have something to say. No one is ever gonna shun you or not reply to you or not message you. Really start engaging. Reach out, and then to your exact point, start being a voice and a presence within the industry.

Write an article, repost a blog post, comment on someone's post. Start to be proactive and an active engager. You cannot succeed on this platform by being passive. It will not happen. And it's so easy. It's so easy. Likes and comments create visibility. I can't tell you how many people that I've met and become really close with even through the podcast. So when I post the podcast announcements, it's the same people all the time that like and comment.

And those people that are liking and comment, I'm usually responding back, and there's dialogue. So there's direct messaging where I know a lot of people feel a little funny just sending out a direct message to somebody. Mhmm. But then there's just likes and comments, which is a passive way of engagement. So that passive engagement still creates visibility, and you're still putting yourself in front of your target audience, whatever it might be.

And in in a crazy way, you're creating this LinkedIn relationship with somebody that you may not know, but all of a sudden you get to know the person because you see their name all the time. Yes. Absolutely. And it starts that bond. It starts that engagement. Like anything else in life, you might not jump into the deep end right away, but you start at the shallow end. You're gonna swim your way over there. It's organic. It's authentic, but you have to put the time in.

Not a ton of time, but you have to make it an effort to really get on LinkedIn and be an active voice because it does so much for you career wise, and again, we know that people look at these things. We know that recruiters go on and look at how many connections or how robust your connections are. Again, it also benefits you. What I tell people too, Tom, is think of how many times we know of someone who a job has looked amazing on paper.

They get there, and 6 months in, they say, This culture is not for me. I need to get out. LinkedIn is a way for you also to learn actively. Companies are putting posts. You can talk to employees. You start to see what their culture is like. Where do you fit? Where's your reach? Again, this all cuts the fat for you. It's a symbiotic relationship. So you take from LinkedIn as much as you're going to give.

Yep. And you talk about endorsements just to go back and you know, the difference between endorsements and recommendations. And, obviously, recommendation, you literally have to put some time, effort, work into it. You're writing literally a letter of recommendation in the format within LinkedIn. Yes. But, you know, getting back that endorsement piece, that's so easy. It's literally clicking a button. You just look at the person's top two skills, whatever they might be.

Yes. And now all of a sudden, you're you're endorsing that person for their top skills. Mhmm. And it's just easy engagement. It's the same thing that if you see if you you go on LinkedIn every day and if you see that it's somebody's birthday, well, wish them a happy birthday on LinkedIn. Exactly. Pretty simple stuff. You saw that they just, got a new job. Congratulate them Mhmm. On their new job.

Yes. So these are all no brainers, and it's it's a lot of people say to me, well, I don't know where to start, or I don't know how to engage. Well, these are no brainers. These are easy. I think what gets difficult is content creation. That becomes difficult. And that is that next level. But engagement, it doesn't have to be rocket science. People overanalyze and get so in their own head that they scare themselves off. Yeah. So you're exactly right.

Engage like you would anywhere else because remember, these people are on to engage as well. It is not doing them a disservice. I've had clients say, well, I don't want to annoy anyone, or they don't know me. Yeah. You need to get past that in order to get ahead in LinkedIn and in terms of opening your own doors for opportunities. People want to engage on this platform. That's why they're there.

Yeah. And content creation, that also seems overwhelming, but, Tom, think about how much content we are generating in everyday life. Yeah. You can take those Instagram posts and create a professional spin on it Yeah. Or just repost a blog that you found interesting. Yeah. You can start with content creation by reposting other people's content and then using that as a foray into your own. Yeah. So repost. What's going on in the industry? Is there an article, a hot topic? Start with comments.

Write your opinion on it. What is your opinion? People want to know. At some point, you don't need to polarize yourselves or yourself, excuse me, but I wanna get a little flavor. Who are you? What's your stand on this? Yeah. You you know what I mean? Like, give me a little sense. It it lets me know so much, even if you start with comments. You know? And then LinkedIn has done a really good job. You know, just I think last year, someone posted the 1st rap video on LinkedIn.

I mean, they're opening up stories. They're opening up ways to be super creative. Don't let that scare you off. You know? I'm not saying you need to post a rap video No. You know, tomorrow, but really, you know, again, peruse. See what people are putting out there. What makes sense for you and your platform? Because, you know, Tom, the biggest takeaway too is this is how you build a brand. Yeah. Recruiters see every Tom, Dick, and Harry.

On that macro level based on your CV and resume, I know you got the goods, but it's now the micro level. Do I like you? Do you bring something different to the table? Who are your connections? You know, what do you stand for on that professional level, but even outside of it? People wanna know people. People don't wanna hire a robot. So give me a flavor. Who are you? And that's really where the beauty of LinkedIn comes in. You can show your yourself off.

Then you're also contributing to the community. Right? You're contributing to whatever community you're focused on within LinkedIn, you're contributing, or you're just contributing to the LinkedIn community. So, you know, exactly what we were talking about before. So if you're in the pharmaceutical industry, you're in a medical science liaison, and you're following all the groups, and you start to share content within that community, you're contributing to the community.

And now you become a face within that community. Yes. And now from what you're saying, when you start to either create or share content, now you're starting to show your personality within that community. You're starting to show the type of person you are. So that's why I think it's important to be active, take a chance, find some level of consistency with some of the stuff that you're going you're going to to post, but be careful.

I think the one thing we do have to kinda you know, is you have to be careful a little bit. I I try to tell people, don't get political, don't get religious. Don't it's alright. So we're back. So we got cut off there, but, Jill, you were saying something about personalizing the URL. So how does that work? So this is a tip, a trick, one of the number ones in the book. You can easily go to your settings on LinkedIn and create your own personal URL that links to your LinkedIn.

Because right now, basically, what you have is your linkedin.comback/hgqtv. It makes no sense. Right? So what you can do is this, you can create one so you can customize it. You're gonna go to the top of your LinkedIn homepage, you hit the me button, you select view profile from your drop down menu and on the right hand side of the page, it says edit public profile and URL. So with that, try using your first name and your last name. If that's taken, maybe you put a middle initial in there.

Either way, now you've created your own URL. It's cleaner. It has your name. That's the link you put on your resume. That's the link you can send out to people who wanna view your LinkedIn or, you know, even in business, that kind of thing. It makes it cleaner, personalized, and customized, and it makes a huge difference. Got it. So that's a big tip and trick anyone should use. They you know, go and do that right now whether you're looking for a job or not. Yeah. No. Awesome.

That's great advice. Jill, all of your advice was amazing. This was tremendous. And this stuff's so easy. Right? I mean, I think you just have to get comfortable and just do it. You gotta dive in. You just need to do it. And, Tom, truly, what I see from a lot of clients is just the confidence and excuses. I'm on 8 other platforms. I don't have time. This is your career. 5 to 10 minutes a day, once you start engaging, it's like anything else. Yeah. You will see the benefits come back to you.

So, Jill, we covered so much ground. This was so helpful. We're running out of time. What's your final piece of advice to folks as it relates to engagement and, you know, the job search or your really your career development? Final piece of advice, get on it. Hop on it. Yep. Do not delay. We do an amazing job as humans procrastinating, overanalyzing. Your LinkedIn profile can be robust and can be done top to bottom within 30 minutes. Then have fun with the platform. Use it to make connections.

Reach out. Remember, yes, it's through a computer, but these are real people on the other side. This is how you get your stretch project, how you meet your new business partner, how you get your next role. Power is in connections. People hire people. People connect with people. So think of it that way. Change your mindset about using the platform and have a digital footprint. You're the best, Jill Vanek. When are you coming back? The best. You have to come back and do this again?

I would love to, Tom. Anytime. Anytime. This is such great advice. I wanna thank you for being here, and you have a happy Thanksgiving. Thank you. You too. Alrighty. Talk to you soon. Talk to you. Thank you so much for listening to the show. And if you enjoyed it, please subscribe so that you don't miss an episode in the future, and feel free to leave a rating or a review or a comment. Thanks again, and we look forward to seeing you soon.

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