The skill of storytelling for MSLs
Oct 09, 2023•33 min
Episode description
Marcus West from 60seconds shares his experience on how to develop the skill of storytelling and apply it to clinical data and KOL meetings.
We discuss:
- Important pillars of storytelling
- Why emotion is so important for engaging KOLs
- The hero's journey and how it can be related to clinical data
This episode is sponsored by 60seconds. Learn more about 60seconds here: https://60seconds.com/
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