Developing a Medical Affairs Strategy

In this episode I interview Leon Rozen (former Global Medical Director). Leon and I discuss: 

• How MSLs can add value
• What an insight is (including examples of insights and how they have been acted on to change strategy) 
• How MSLs can perform a gap analysis to develop a medical affairs strategy
• How being patient focussed and being strategic go hand in hand

Leon can be contacted via [email protected]

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