MTalks—Swinburne presents ‘Brands in the environment’ • 18 Nov 2014

Discover the role of architecture and design in modern city life firsthand from the people who are making Melbourne vibrant. In this MTalk, Dr Flavia Marcello and Bridgette Engeler Newbury—both leading researchers at Swinburne University—discuss the evolution of brands, branding and branded environments, from the shopping arcades of nineteenth-century Paris to the spaces of today that are the interfaces between global ideas and local actions. How have brands developed from something burned on cattle’s skin into symbols of desire full of status and emotion? http://www.mpavilion.org/program/mtalks-swinburne-university-of-technology-presents-brands-in-the-environment