Storyteller to Leader

Storytelling is about being curious—being curious about how other people experience the world and using that as a starting point to understand their lives and stories. That’s how Ben Steele, executive vice president and chief customer officer of REI, lives his life and leads his organization. In this episode, Joanna Starek, head of advisory services for RHR International, talks to Ben about his journey from storyteller to leader, how his experience was shaped by the unpredictable nature of events, and how that gave him the opportunity for intentional growth.