Alex Moeller: Connecting Brands to Speed & Innovation
Episode description
In this episode Alex Moeller, a motorsports professional with over 20 years of experience, shares insights into his career and the evolution of the industry. Starting at the Las Vegas Motor Speedway and currently working with Andretti Global, Alex discusses the importance of partnerships and sponsorships, fan engagement, and digital media strategies. He emphasizes the significance of building quality relationships and maintaining consistency. The conversation touches on the rise of Formula E, the impact of sustainability in motorsports, and how Andretti Global is adapting to new trends. The episode also highlights memorable sponsorship deals, future challenges in the industry, and the unique experience of attending the Indy 500.
Episode Highlights:
04:41 Career Advice for Aspiring Professionals
13:33 Strategic Partnerships and Sponsorships
24:47 The Evolution of Andretti's Brand and Digital Storytelling
26:31 Formula One's Growth in the US
30:00 The Rise of Formula E and Sustainability in Motorsports
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