He Built One of Australia’s Top Creative Agencies... Now He’s Going Bigger | Shooby Kandel
Oct 28, 2025•58 min•Ep. 5
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Episode description
Shooby launched his first creative agency, Mude, during his second year of university, working on major projects with clients like Amazon Music and the Australian Government. Now he’s at the helm of What Works Global, a consultancy focused on marketing, tech and digital innovation, exploring ventures in cutting-edge fields like AI and blockchain.
Shooby shares his unfiltered journey from 10+ years of building brands, leading teams and scaling creative businesses.
In this episode, you’ll learn:
- His playbook for pricing your product/service as your business matures
- How Shooby assembled his team of A-players
- Why cold outreach might be a waste of your time
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