In this actionable episode, Belinda Riseley dives into the foundational steps of building motorsport sponsorships with local businesses. Whether you’re racing karts or cars, Belinda shares practical tips and seven clear steps to help you partner with businesses right in your community—because your first sponsors are often just around the corner! If you’ve been wondering how to get started or how to make the most of local partnerships, this episode is packed with ideas, examples, and templates to...
Jun 18, 2025•23 min
In this episode of the Motorsport Coaching Podcast, host Belinda Riseley shares her top five actionable tips to help motorsport athletes get started with sponsorship—even if you’re brand new and don’t have any sponsors yet. Belinda emphasizes that you don’t need a huge trophy cabinet or a flashy pitch deck to begin; you just need a plan and the right support. From tapping into local businesses and building authentic social media profiles to identifying your unique benefits as a partner, Belinda ...
Jun 06, 2025•16 min
Starting his racing journey at just seven years old, Tom progressed from karting with his brother to competing in international racing series. Now at 23, Tom reflects on his transition from winning championships in Formula Ford to debuting in the Porsche Carrera Cup series and moving into GT3 racing. Despite facing challenges, including those brought about by COVID-19, Tom's perseverance has led him to race in America, competing in globally recognized series such as the IMSA WeatherTech Sports C...
May 23, 2025•1 hr 7 min
Romy shares her fascinating journey from her roots in Germany, where her passion ignited amidst the automotive hub due to local car manufacturers and a keen interest in engineering, to her eventual love for motorsports through experiences with Mercedes. Her transition from automotive engineering to motorsports is a highlight, detailing how an internship at Mercedes uncovered the thrill and complexity of developing high-performance road cars and race cars alike. The conversation delves into Romy'...
Apr 11, 2025•55 min
We welcome back Matt Payne, marking his third appearance on the show. Matt, a seasoned professional in motorsport media and PR, shares insights into his diverse career journey, from his beginnings with karting to his experiences with international championships. The conversation delves into the start of the motorsport year, highlighting the anticipation surrounding the SP Tools Australian Car Championship, which Matt is deeply involved in. His passion for the sport and eagerness for the upcoming...
Mar 28, 2025•33 min
Taylor takes us through his journey from growing up on the east coast of Australia to living his dream in Finland, all thanks to the FIA Rally Star program. You'll hear Taylor's insights about the sport, discussing the intricacies of rally racing beyond the high-speed crashes, such as the meticulous practice of pace notes and road preparation. Taylor also shares his experiences working with his co-driver Dan, highlighting the importance of trust and communication both on and off the track. Learn...
Mar 21, 2025•52 min
Episode Highlights: Sam's Journey: With over 40 years in motorsport, Sam shares his incredible journey from club events to running a business with a broad footprint in the motorsport industry. Formula RX8: Discover why this one-make series is gaining traction as a pivotal stepping stone for young racers and what makes these cars stand out on the track. Leasing vs. Owning: Sam explains the benefits of leasing a race car, especially for those grassroots athletes eyeing their next big break. Motors...
Mar 14, 2025•27 min
Zoe shares the unique story of her journey into motorsport, starting from a family not traditionally associated with the sport and transitioning from go-kart racing to competing in the Monochrome GT4 Australia Championship. Listeners will hear about Zoe's experiences navigating a male-dominated field and how her passion and determination propelled her forward. She also shares valuable advice for female drivers breaking into the industry, emphasizing the importance of having a strong personal bra...
Feb 28, 2025•41 min
🚀 Exciting insights from my recent chat with Mark Boudreau on the Motorsport Sponsorship Podcast! 🏎️ We delved into the world of motorsport and the invaluable resources offered by Motorsport Prospects. Whether you're a young driver, a parent, or an enthusiast, there's something for everyone looking to navigate the motorsport landscape. ✨ Key Takeaways: Resources Galore Motorsport Prospects offers a global directory of motorsport professionals, helping drivers build an effective support team. I...
Feb 20, 2025•42 min
The Cove siblings share their unique journey into motorsport, starting from their childhood experiences on a rural property near Melbourne and leading into their adventurous move to Perth. The conversation highlights how they transitioned from karts to racing in the Hyundai Excel Cup and the support system they have created along the way, featuring insights on their training regimes, mindset strategies, and aspirations for the future. Listeners are treated to personal stories about the family's ...
Feb 14, 2025•39 min
In this insightful episode of Motorsport Sponsorship , host Belinda Riseley sits down with rising motorsport star Jayden, who delves into the intricacies of building a successful career in racing through strategic media and sponsorship approaches. Jayden emphasizes the importance of a consistent social media presence, sharing his own methods of leveraging platforms like Instagram and TikTok with short, engaging content to boost followers and engagement. Listen as he recounts his initial struggle...
Feb 07, 2025•37 min
Meet James Lodge and delve into his journey through the world of motorsports. From a serendipitous introduction to karting at a young age to racing in the Toyota 86 series, James shares the pivotal moments that shaped his career. He offers an insider's view of the physically and mentally demanding world of professional racing, discussing how he balances a rigorous fitness regime with the complexities of obtaining sponsorships. Follow James Journey here. Learn more about MotiVTraining 8 and how w...
Jan 31, 2025•28 min
Imogen's Journey and Challenges Imogen opens up about her fascinating journey in motorsport, covering everything from her early days in karting to her more recent endeavors in Formula Ford and aspirations for the F1 Academy. She shares her candid thoughts on the challenges faced by women in the industry and how she overcame them with persistence and a supportive network. Mentorship and Empowerment Learn how Imogen gives back through initiatives like Girls on Track, aiming to provide confidence a...
Jan 21, 2025•57 min
In this episode, we delve into the intricacies of professionalism in motorsport and how it plays a crucial role in securing sponsorship and building a sustainable racing career. Belinda emphasizes the importance of making first impressions count, mastering effective communication, maintaining consistent branding, and treating motorsport as a business. Listeners will discover practical tips on how to create impactful sponsorship proposals, manage finances, and negotiate deals. Belinda also highli...
Oct 18, 2024•36 min
In this episode of Motorsport Sponsorship, our host Belinda takes a deep dive into the intricacies of creating effective sponsorship packages for motorsport enthusiasts and professionals. Belinda kicks off the discussion by emphasizing the importance of listening to your prospects and understanding their specific needs before assembling your sponsorship tiers or packages. She debunks the traditional bronze, silver, or gold categories, advocating for a more tailored approach that reflects the spo...
Aug 28, 2024•23 min
In this episode of the Motorsport Sponsorship Podcast, host Belinda Risley delves into the crucial process of seeking sponsorship for athletes in the motorsport industry. Belinda emphasizes the importance of understanding the financial aspects of sponsorship to ensure long-term sustainability and avoid bankruptcy. She highlights the need for external accounts and a thorough understanding of expenses versus sponsorship income. Belinda discusses the key elements of a successful sponsorship strateg...
Aug 13, 2024•43 min
In this episode, we take an in-depth look at the cornerstone of motorsport success—securing sponsorship. Belinda guides you through the crucial first steps, from building a compelling personal brand to creating a professional portfolio. She emphasizes the importance of understanding your audience and leveraging your existing networks. You'll also get practical advice on identifying potential sponsors, crafting effective sponsorship proposals, and maintaining long-term relationships with your spo...
Jun 19, 2024•28 min
In episode #167 of the Motorsport Sponsorship podcast, host Belinda Risley welcomes special guest Jayden Hamilton to share his inspiring journey in motorsport sponsorship. Join Belinda and Jayden as they discuss the importance of perseverance and building strong relationships with sponsors, regardless of race results. Jayden provides valuable insights into packaging sponsorship proposals and showcasing the benefits sponsors can gain from supporting athletes like him. With a focus on exposure and...
May 25, 2024•50 min
In this riveting episode of the Motorsport Coaching Podcast, now rebranded as the Motorsport Sponsorship Podcast, we dive deep into the world of motorsport sponsorships, revealing insights and debunking common myths surrounding sponsorship in motorsports. We are thrilled to have special guests Jack and Amy from MOR Motorsport, who share their unique experiences racing off-road in America, highlighting the challenges and triumphs of securing sponsorship in a competitive environment. The duo discu...
May 09, 2024•40 min
In this episode of Motorsport Coaching, host Belinda interviews Glenn, a guest with a unique and awe-inspiring story. Glenn, despite having no connection to motorsports, shares his journey of preparing for a Guinness World Record attempt to break the record for the longest tennis singles marathon. With a background in physical education and experience in the Air Force and infrastructure space, Glenn brings a diverse perspective to his remarkable charity event, "Playing the Long Game." Throughout...
Apr 05, 2024•30 min
Welcome to another riveting episode of Motorsport Coaching, where we dive deep into the intertwined worlds of racing and storytelling. Today, we have the pleasure of being joined by Alan, the co-founder of the popular "Carting One" YouTube channel and a seasoned motorsport coach. With a lifetime of experience in cart racing and a profound understanding of the motorsport narrative, Alan sheds light on the intricate relationship between a racer's journey and their success in attracting sponsorship...
Mar 28, 2024•46 min
In this episode of Motorsport Coaching, host Belinda interviews Rachel, a dedicated motorsport fan, disability advocate, and creator of the Instagram page "Accessible_Racing_Life." Rachel shares how her passion for motorsport came about and discusses the challenges and barriers individuals with disabilities face when attending motorsport events. She highlights the need for better communication and more accessible options at events, emphasizing the importance of making disability inclusion the no...
Mar 12, 2024•27 min
In this episode of Motorsport Coaching, host Belinda interviews Courtney, the CEO and founder of Carrera Management, a company that specializes in providing content creation, brand identity, social media management, and event management services for motorsport athletes and sponsors. Courtney shares her journey in the automotive motorsport world, starting as an apprentice mechanic at 15, navigating through different roles, and eventually founding her own company. She emphasizes the importance of ...
Feb 22, 2024•22 min
Welcome to another high-octane episode of the "Motorsport Coaching" podcast, where today we have the pleasure of sitting down with Robert, the inspirational team principal behind a unique racing team operating under the generous Special Air Service Association, Queensland Flag. During our conversation, Robert opens up about the philanthropic core of his motorsport journey, highlighting how his team's not-for-profit status fuels their drive to support veterans through the power of rallying. As he...
Feb 15, 2024•55 min
In this episode of Motorsport Coaching, we delve into the exciting world of motorsport with guest Jure, as she shares her incredible journey into the racing scene. Jure recounts how a chance encounter at a go-kart track ignited her passion for motorsport, leading to her impressive rise in the field. From starting out in go-kart racing, to being selected for the Ferrari Driver Academy Rising Stars program, Jure's story is filled with determination, hard work, and thrilling achievements. We learn ...
Dec 21, 2023•25 min
Show Notes: Episode - Interview with JP Join us in a captivating conversation with JP, a recognised coach and author dedicated to transforming the culture within sports teams. In this episode, titled "Interview with JP," our host Belinda delves deep into JP's innovative approaches to building productive and harmonious relationships between athletes, coaches, and parents. A central theme of our discussion is the integral part parents play in an athlete's life and how their involvement can be opti...
Dec 08, 2023•34 min
Learn more about Wes here. Follow The Complete Driver Coach on Instagram. Learn more about the Drivers Toolkit here. 02:30 30-year motorsport journey beginning at Ball and Racing. 06:07 Career in racing, almost went to IndyCar. 07:42 Young racing enthusiast experiences exhilarating years of competition. 13:12 Heart condition forces career break in 2015. 15:42 Busy year, helped team, changed career. 19:10 Engineer creates program to help race drivers improve. 22:23 Video course, lifetime access, ...
Nov 25, 2023•34 min
Nick Flodstrom is a club racer turned Kart Shop Owner! To learn more about Melbourne Kart 'Community' race to here . Connect with Nick on Instagram here . Listen to our previous shows with Nick about his rise to being a Kart owner #Club Day Racing 00:00 Motorsport Coaching Podcast welcomes Nick Fletcher's new venture. 04:41 Motorsport HQ: Workshop, retail, coaching, development room. 07:16 Oakley creates community with Young Drivers Academy. 11:02 Coaching, training, sponsorship turn carting int...
Nov 13, 2023•26 min
Connect with Jess Golding Motorsport Learn more about MotiV8 Training.
Oct 27, 2023•33 min
Join the 10-day Social Media Challenge HERE. Grab the transcript of this show HERE.
Oct 13, 2023•16 min
