The Remarkable Power of Data: Design, Relationships and Strategy
Dec 15, 2021•21 min
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Episode description
Measuring ROI is only one way to use data. The real power of data comes from a multi-dimensional approach. Lincoln Smith, chief strategy officer, HMI Performance Incentives, shares how loyalty and incentive programs can be powerful tools to drive revenue when data is applied to program design and decision making in ways that build value into the relationships.
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