Motion Hatch: Helping Motion Designers Do Better Business - podcast cover

Motion Hatch: Helping Motion Designers Do Better Business

Hayley Akinsmotionhatch.com
Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with. Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice. For more info on how to take control of your motion graphics career and to join our community of amazing, talented designers, head over to http://motionhatch.com.
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Episodes

Copy what I told this studio owner to get more clients w/ Doodledo

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe Want personalised coaching from me? Check out Balanced Business Bootcamp. 📲 Grab my free Social Media Guide for Motion Designers . I was invited to the Freelancers and Friends networking event at Doodledo Studio in Manchester. I had a great chat with their studio owner James, where I gave my advice on niching down and positioning your services in a unique way to stand out. We also had some great audience qu...

Apr 15, 202550 minSeason 2Ep. 113

These motion designers built TWO successful studios w/ Illo and Algo

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe 🛠 Check out my Perfect Your Pricing Toolkit here: https://motionhatch.com/pricing Ilenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients. I was eager to learn about why they decided to create two separate studios, how they manage their tea...

Feb 27, 202531 minSeason 2Ep. 112

Is this the best business model for motion designers in 2025? | Q&A

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast. I get questions all the time about specific problems that motion designers face when running their businesses. So, the chances are that you're facing these problems, too. In this episode, I share my thoughts on how you could run a successful subscription-based motion design business, my opinions on cha...

Dec 19, 202430 minSeason 2Ep. 111

How I'd build a successful motion design business in 2025

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe 🌟 Grab my Perfect Your Pricing Toolkit: https://motionhatch.com/pricing Get out your notepad and pen, grab a hot drink and get ready for a jam-packed episode! 📝☕️ This episode is split into two parts. Part 1 is for anyone who is starting completely from scratch and has zero clients right now. Part 2 is for anyone who already has some clients but wants to attract new ideal clients they’d love to work with, ...

Nov 29, 202434 minSeason 2Ep. 110

What’s working RIGHT NOW to get freelance clients?

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe 🌟Download my FREE Social Media Guide and Freelance Funnel Framework worksheet here: motionhatch.com/inmotion This video was filmed LIVE at the Barbican in London for the Playgrounds In Motion event. My lovely friend Ashleigh Robertson, a freelance motion designer, interviewed me about what’s currently working to get clients right now. In this episode, we discussed the motion design industry’s ever-changing ...

Oct 31, 202427 minSeason 2Ep. 109

BONUS: Do mograph events help you get clients? w/ Jess Herrera

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe This is a special bonus episode of the Motion Hatch Podcast! I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.) We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and get clients. Th...

Oct 03, 202418 min

We're taking a break...

I have some news for you this week... We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch! Links mentioned: 🚀 Join the self-paced version of Client Quest Live 💬 Leave us your feedback and suggestions Free resources to grow your career: 💸 Get your next client in 5 days! 📲 Download our free soci...

Aug 01, 20242 min

Studio owner's advice on getting hired and starting an animation studio w/ Flow Creative

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe Flow Creative is an award-winning animation and branding studio based in Manchester, UK. In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner. In this episode, you'll learn: How to start an animation studio The difference between freelancer and studio owner How to get clients as a studio How freela...

Jun 20, 202431 minSeason 2Ep. 108

AI is here. Future-proof your motion design career w/ Curious Refuge

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe Caleb and Shelby Ward founded Curious Refuge after going viral for using AI to create a fake Wes Anderson x Star Wars movie trailer. In this episode, I ask Caleb and Shelby how motion designers can realistically utilise AI in their workflows, the best AI tools to use and how we can future-proof our careers against the rise of AI. In this episode, you’ll learn: How Caleb and Shelby went viral with their AI pr...

Jun 06, 202437 minSeason 2Ep. 107

Unreal Engine, Fortnite and Netflix: My Journey to Indie Film Director w/ HaZimation

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe HaZ Dulull, founder of HaZimation, is a multi award-winning Film and Games Director, developing & producing feature films, tv and video games using Unreal Engine. In this episode, HaZ shares his journey from in-house VFX artist to indie film director. We also discuss how to access funding for original content/IP, how to win pitches, and how to start your own studio. In this episode, you'll learn: How HaZ...

May 23, 202442 minSeason 2Ep. 106

Balancing parenthood and productivity as a motion designer

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe Mothers of Mograph are trying to combat feeling alone as moms in the creative industry. Parenthood is often considered a taboo topic in the creative industry, something Jennie Davis and Kaci Smith are on a mission to change with Mothers of Mograph. In this episode, Jennie and Kaci share challenges and solutions to being a creative while being a parent, how they manage their schedules and how they've both ben...

May 09, 202433 minSeason 2Ep. 105

Negotiation Expert’s Secrets to Dealing with Tough Clients w/ Kwame Christian

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe Kwame Christian is an expert in negotiation. He is the Founder and CEO of the American Negotiation Institute, host of the world's most popular negotiation podcast and author of two best-selling books. He is also a contributor at Forbes, and his TEDx Talk, Finding Confidence in Conflict, was one of the most popular TED Talks in 2017. In this episode, Kwame shares his negotiation secrets to better discuss rate...

Apr 25, 202448 minSeason 2Ep. 104

How Jessica Hische's network led her to Wes Anderson

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director Wes Anderson....

Apr 11, 202446 minSeason 2Ep. 103

This motion designer made $500,000 in his first year w/ Kevin Rapp

🎙 Check out Sarah Beth's new podcast, Ghost Frame here: link.motionhatch.com/ghostframe Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies. Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies. In this episode, Kevin shares his unique approach to building video content systems. We also discuss strategies f...

Mar 28, 202453 minSeason 2Ep. 102

Season Two Trailer

We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and artists who are just a few steps ahead of you. Together, we uncover the exact next steps you can take to ...

Mar 25, 20243 min

BIG NEWS! The podcast is back!

The Motion Hatch Podcast is BACK! We're thrilled to announce that Season Two of the podcast will return on the 28th March! We have some incredible guests lined up for you too, we can't wait to share it with you!

Mar 13, 20241 min

101: How to niche down as a motion designer w/ Giuseppe Forestieri

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, Motion Aptitude and has a background in visual communication, specialising in anim...

Jul 28, 202235 minSeason 1Ep. 101

100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins

When Motion Hatch first started it was a side hustle, now it's a company! Have you considered starting your own motion design project to help you grow your career? Our founder Hayley Akins explains how and why she started this motion design podcast and what she’s learnt along the way. About Hayley Akins Hayley started Motion Hatch with the aim of helping freelance motion designers with the business side of motion design – but she wasn’t sure how to achieve this. At the time, Hayley felt she had ...

Nov 16, 202126 minSeason 1Ep. 100

99: How to create motion design side projects that complement your day job w/ Charli Marie

Looking to pursue motion design side projects but unsure how to find balance with your day job? In today’s episode Charli Marie explains how side projects can help motion designers to improve their craft and process. About Charli Marie Charli Marie is a Youtuber, podcast host and Creative Director at email marketing company ConvertKit. Throughout her working career, Charli has always pursued some side projects outside of her 9-5 role. Currently she creates weekly content on her YouTube channel a...

Nov 02, 202134 minSeason 1Ep. 99

98: How Giant Ant became a leading motion design studio w/ Jay Grandin

Ever wondered how motion design studios become known worldwide for their work? In today’s episode Jay Grandin explains how he built Giant Ant from the ground up and why he feels the studio has been so successful. About Jay Grandin Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes, as well as being actively involved in design and animation. In 2006, af...

Oct 19, 202148 minSeason 1Ep. 98

097: How to make six figures as a motion designer w/ John Filipkowski

Looking to make six figures as a motion designer, but not sure where to start? Motion designer John Filipkowski discusses how he hit this financial goal and how other freelance motion designers can achieve six figures too. About John Filipkowski John Filipkowski is a freelance motion designer based in Chicagoland, USA. He specialises in both 2D and 3D motion design and has worked with some amazing clients - from Sony, to Paypal and Samsung! After already achieving a six-figure salary through ful...

Oct 05, 202131 minSeason 1Ep. 97

096: How to scale your income through productized services w/ Brad Hussey

Do you ever feel like you’ve hit the ceiling in your motion design freelance business in terms of how much money you can make? Web designer, online educator and digital marketing consultant, Brad Hussey, presents a whole new way of thinking about how motion designers can do business and productize their services. About Brad Hussey Brad Hussey started his career as a freelance web designer and spent time working at an agency, where he worked as a front-end developer collaborating with motion desi...

Sep 14, 202155 minSeason 1Ep. 96

095: How to make passive income as a motion designer w/ Justin Archer

Many motion designers dream of making passive income. But how do you actually go about doing it? Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode, we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated. About Justin Archer Justin Archer has been a professional motion designer for the pas...

Aug 31, 202135 minSeason 1Ep. 95

094: How to get signed by a motion graphic design agent w/ Drew Melton

For some people, the idea of working with an agent who helps you to find work seems like a dream come true. But how do you even go about getting signed by a motion graphic design agent? Join Hayley and Drew Melton, Founder of artist representation agency Closer and Closer as he shares his tips on how to find the perfect agent and foster an amazing partnership with them. About Drew Melton Drew Melton started out his career as a graphic designer. He dropped out of college and started freelancing f...

Aug 17, 202140 minSeason 1Ep. 94

093: How to work effectively with difficult clients w/ Ryan Koral

Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project. About Ryan Koral Ryan Koral has always loved shooting video. He started his business 17 years ago and what started as a $300 one-off shoot for his first client quickly lead to him and his team flying a...

Aug 03, 202148 minSeason 1Ep. 93

092: How to use brand strategy to grow your motion design business w/ Melinda Livsey

When you price your motion design projects, do you think about the value that you’ll bring to your client? How about asking them what success would look like? These two things in combination will allow you to create your best work and get paid well for it. Join Brand Strategist Melinda Livsey as she teaches you how. About Melinda Livsey Melinda Livsey started her career as a graphic designer before turning to brand strategy and education. She teaches other designers how to make the switch from d...

Jul 19, 202148 minSeason 1Ep. 82

091: How to grow a motion design studio and become known for your signature style w/ Cabeza Patata

Katie Menzies and Abel Reverter started their motion design studio Cabeza Patata in 2018. Their signature style and playful character designs have won them work with brands like Google, Spotify and The New York Times in just three years. Recently, they’ve been working with more and more fashion brands too. But how did they go about setting up their studio and being hired for their signature style? Find out in our latest episode. About Cabeza Patata Katie and Abel were both freelance motion desig...

Jul 06, 202149 minSeason 1Ep. 91

090: Ageing in animation w/ Hannah Lau Walker and Helen Piercy

We’re all getting older - it’s something we can’t avoid. But what does it mean for your career in animation? In our latest episode, we explore some of the key areas around ageing in animation and how you can feel confident and happy in your career, no matter your age. About Hannah and Helen Hannah Lau Walker is a freelance animator and the organiser of ‘She Drew That’, an organisation that runs workshops for women in the animation industry. Helen Piercy is a lecturer for the animation and visual...

Jun 22, 202135 minSeason 1Ep. 90

089: Time management tips for motion designers w/ Matt Ragland

Do you constantly find yourself wishing you had more hours in the day? With multiple clients, deadlines and projects looming, life as a freelance motion designer can be stressful and overwhelming. But what if you could find a way to structure your days so that stress became a thing of the past instead of a regular occurrence? It might sound too good to be true, but this week’s guest will teach you how. About Matt Ragland Matt had tried blogging and podcasting before he settled on YouTube as a fi...

Jun 08, 202155 minSeason 1Ep. 89

088: How to use Clubhouse effectively as a motion designer

Everybody’s talking about Clubhouse! This audio-only platform is taking our industry by storm. But what exactly is Clubhouse? Is it worth joining? Can you get more clients through the app if you’re a motion designer? Join Hayley as she answers all of these questions and more. So what exactly is Clubhouse? Clubhouse is an audio-only platform where you can attend “rooms” which is essentially an event to hear someone speak. Within the event, you are given the opportunity (if you want it) to take th...

May 25, 202119 minSeason 1Ep. 88
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