64: Melissa Agnes explains how to be "Crisis Ready"
Apr 23, 2018•38 min
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Episode description
Melissa Agnes is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a leading authority on crisis preparedness, reputation management, and brand protection and is an advisor to some of today's leading organizations faced with the greatest risks.We discussed a number of real-world examples of brands handling crises, including how Equifax handled the breach of millions of customers' data.
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