In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans? You’ll learn how to: Choose the right social platform to prioritize for conversions. Move beyond posting for vanity metrics and start generating real conversations. Create a simple, repeatable follow-up flow once a le...
Aug 20, 2025•16 min•Ep. 385
Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Episode Summary : In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known ...
Aug 14, 2025•38 min•Ep. 384
Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Episode Summary: Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this e...
Jul 29, 2025•59 min•Ep. 383
Here’s How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Seats are limited. Register for the Training Here Episode Summary: In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending ...
Jul 16, 2025•54 min•Ep. 382
Here's How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Seats are limited. Register for the Training Here Episode Summary: Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink...
Jul 09, 2025•55 min•Ep. 381
Here's How the Top 1% Get Agent Referrals On Demand Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor. Here's What You'll Learn: How to get in front of the right agents (and actually get a response) What to say to position yourself as a partner , not a vendor How to turn one agent class into a steady stream of referrals—without doing it ...
Jun 27, 2025•51 min•Ep. 380
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff ASK GEOFF A QUESTION Ask Your Question Here Episode Summary: Most loan officers are chasing agents. Theoni Rapo is attracting clients—dir...
Jun 13, 2025•47 min•Ep. 379
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff ASK GEOFF A QUESTION Ask Your Question Here Episode Summary: CEO and Founder of Total Expert, Joe Welu reflects on the evolution of custo...
Jun 04, 2025•38 min•Ep. 378
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff Connect With Natalie LinkedIn Instagram Zonda (The Builder Database Software) CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 S...
May 29, 2025•50 min•Ep. 377
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on...
May 23, 2025•17 min•Ep. 376
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? See the system that gets these results: Ben Doubled His Monthly Production Kevin Closed a $700K Loan from One Class Jenel Got a $1M Loan from an Agent She Never Met If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, click below to watch a brief review of the Agent Referral Xcelerator. Agent Referral Xcelerat...
May 16, 2025•10 min•Ep. 375
Ready to attract more agent referrals without cold calling? Click the link below to join the VIP waitlist for the Agent Referral Accelerator. Spots are limited, and this opportunity won’t come around again at this level—so don’t wait. Join the VIP Waitlist Here.
May 07, 2025•6 min•Ep. 374
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. See if myAgent Classes is the right fit for you. Schedule a Call with Geoff CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a ...
May 01, 2025•43 min•Ep. 373
Key Takeaways: Use Data to Work Smarter, Not Harder Focus on Relationships That Actually Matter Leverage Past Transactions to Grow Faster Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Schedule a Call with Geoff to see if myAgent Classes is the right fit for y...
Apr 23, 2025•33 min•Ep. 372
In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of having a clear target audience for effective communication. Key Takeaways 9...
Apr 09, 2025•33 min•Ep. 371
In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. Takeaways You're not alone in feeling like progress is slow. Momentum is built during quiet periods. Social visibility can lead to unexpected referrals. Teaching positions you as an expert. Your breakthrough is in the boring stuff. Embrace cons...
Apr 03, 2025•7 min•Ep. 370
In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. Episode Timestamps: 00:50 – PJ’s bold move to Orlando and landing a dream house 05:06 – PJ’s tactical system: 2 events + 3 one-on-...
Mar 26, 2025•48 min•Ep. 369
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself? If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success. Done-for-You Realtor Classes – No more guessing what to teach! Coaching & Community – Learn directly from Geoff Zimpfer & industry pros Marketing & Growth Strategies – Get more butts in seats & con...
Mar 20, 2025•49 min•Ep. 368
In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry. He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maxim...
Mar 12, 2025•37 min•Ep. 367
In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. ⏰ Timestamps ⏰ 06:07 The Importance of Effective Communication Skills 11:48 Navigating Objections with Skill 20:50 Building a Personal Brand in Real Estate ...
Mar 06, 2025•48 min•Ep. 366
In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest. By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes. This partnership enhances the services loan officers provide, leading to increased c...
Feb 26, 2025•34 min•Ep. 365
In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success. Takeaways We Are In A Challenging Market, A Transaction Recession. Mindset Is ...
Feb 21, 2025•9 min•Ep. 364
Takeaways Using agent classes to differentiate yourself from other loan officers. Approximately one-third of Nate's business comes from agents who attended his classes. Nate believes that presenting to a group is essential for success in sales. Social media is a powerful tool for engagement. Utilize private groups to foster community and learning. Balance in-person and virtual training for effectiveness. Leverage affiliates to expand your reach and audience. Chapters 03:02 The Importance of Agen...
Feb 19, 2025•45 min•Ep. 363
In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit , which aims to provide actionable insights for industry professionals. Takeaways What's old is new again; fundamentals are crucial The Modern Mortgage Summit offers...
Feb 12, 2025•33 min•Ep. 362
In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and the value of education in the industry. Takeaways Building rapport through social media can enhance professional relationships. Transitioning from 2 t...
Feb 04, 2025•41 min•Ep. 361
In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success. Takeaways We Are In A Challenging Market, A Transaction Recession. Mindset Is ...
Jan 31, 2025•12 min•Ep. 360
In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging environment. Takeaw...
Jan 28, 2025•43 min•Ep. 359
In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025. takeaways Evaluate your activities to identify what drives revenue. Focus on top-performing activities to build momentum. Streamline or eliminate underperforming initiatives. Analyze conversion rates to identify bottlenecks. Maximize relationships with referral partners for better results. Become top of mind through consistent vi...
Jan 10, 2025•14 min•Ep. 358
In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation. Episode Resources : ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube RATE THIS PODCAST 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify...
Jan 03, 2025•9 min•Ep. 357
Welcome to the Show In this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast. What You’ll Learn in This Episode AI for Content Creation: How Geoff is using Google Notebook LM to automate and enhance content output. Pract...
Dec 20, 2024•26 min•Ep. 356
