The Freedom Factor: Why Smart Mortgage Brokers Are Quietly Using AI

This is a just a conversation about how you , as a busy broker , can use AI to actually work smarter , save time and grow your business without becoming a robot , without needing to be a coder and without adding even more stress to your day . I'm your host , craig Skelter .

I'm a mortgage business owner , a mentor and coach , and I'm here to help self-employed mortgage brokers and business owners build the business that they want .

This is the podcast that's made for mortgage brokers at every single level , whether you're just getting started out in the industry and you've just got your C-map , or you're running your own mortgage broker firm , or you're focused on growing and scaling your existing business .

This podcast is about helping you to grow your business , sharpen your mindset and navigate the day-to-day challenges of being self-employed . And before we get into this week's episode of the Mortgage Broker Broadcast , if you enjoyed this episode , please subscribe , please leave a review . Please share it with other mortgage brokers and business owners .

Your support helps us reach even more brokers just like you . And just something else to add . If you are thinking about making a move to become a self-employed mortgage broker , or if you are already self-employed , but if you feel like you're winging it more than you're winning it , there's something else for you as well .

On the Wednesday , the 3rd of July , 6pm , jonathan Needham and I are running a free live webinar as part of the Broker Foundry , which more on to that later . But we're running a free webinar called Foundations to Freedom . It's about the path to becoming a self-employed mortgage broker .

We'll be sharing the real steps to go self-employed , what mistakes to avoid , what systems you actually need , what processes you actually need and how to build a business that gives you freedom , not just more work . So if that's something you think about right now , then see the show notes , send an email , register your place for the free webinar .

It's totally free and you'll leave with clarity , structure and confidence in what is coming next . So back to this week's episode of the Mortgage Broker Broadcast and AI . Ai is making significant strides across the UK in every aspect and every business but financial .

It is as well , with , I think , 75% of firms already using it and 10% planning to adopt it within the next three years . Me personally , I think it'll be a lot sooner than that , but that's what the stats say . But the mortgage broken sector appears to be trailing behind with AI .

Recent research indicates that 58% of mortgage brokers are open to AI playing a bigger role in the sector , yet actual implementation remains limited . This gap presents a sustainable opportunity for brokers to use AI tools to enhance efficiency , reduce admin burdens and provide a more personalized client experience .

By embracing AI now , brokers can position themselves ahead of the curve , offering smarter , faster and more tailored services that meet the evolving expectations of clients . So why are mortgage brokers missing the AI boat ? Well , let's be honest .

Most mortgage brokers are flat out busy with appointments , chasing lenders , dealing with compliance , responding to WhatsApp messages all hours of the day . You're probably thinking that I don't have time to learn AI , but the truth is , AI is already here . It's been used in our industry . It's just not being used by you .

Bigger firms are using it to speed up app administration . Content creators are using it to speed up app administration . Content creators are using it to post daily . Smart brokers are using it to streamline processes and reduce the overwhelming feeling every day . So if you are not using AI , you're already falling behind .

I know that's not because you're lazy or outdated , but because no one's taken the time to actually show you what's possible , and that's what I wanted to start doing with this podcast . So what does AI actually mean for brokers ? So just to give you some clarity as well , I'm not talking about robots replacing brokers or fully automated advice Absolutely not .

I'm just talking about using tools like ChatGPT to do things like writing a follow-up email within seconds , or creating social media posts without the stress , or summarizing long documents or lender guides , or rewriting technical jargon in plain English for your clients , or drafting newsletters to stay in front of mind for your clients , or generating marketing ideas when

your brain is fried . You don't need to be technical . You just need to know how to ask the right questions , and that's where prompt writing comes in . You're already doing the hard work . Ai helps you just do it to do it faster , with less burnout and more consistency . Let me just give you a real life example . What does this look like in the real world ?

Just come off a call with a client and need to send up a follow-up email to summarize a chat , outline the next steps and include your compliance disclaimer .

Normally that might take 10 , 15 , 20 minutes , but with ChatGPT you can paste in a quick bullet point summary and say write a professional follow-up email to a first-time buyer based on these notes and in seconds it's there . You will tweak a few bits , absolutely , you'll hit send and then you move on with your day and that's just one task .

Multiply that across your week . This time saving is absolutely massive . That's why I care so much about it . It's not about being lazy , it's about being smart with your time , energy and focus . So why am I talking about this right now ?

Because I've been working closely with mortgage brokers for years and I know that time , stress and inefficiency are huge barriers to growth . You didn't become a self-employed mortgage broker to drown in admin . You didn't start your own firm to spend your weekends writing social media posts . You became self-employed for freedom , flexibility and control .

Ai , when used right , gives you that back . That's why I've decided to build out more support for mortgage brokers specifically around AI . Not tech for tech's sake , not theoretical stuff , just simple , clear ways you can use AI in your business today to make life easier and grow with less stress .

So over the next few weeks , months , I'll be sharing more content , tools , templates and maybe even some workshops to help you become an AI-powered broker . So that's it . That's this week's the Mortgage Broker broadcast .

And if you are thinking about becoming a self-employed mortgage broker , as I said before , jonathan Needham and I are running a free webinar Wednesday , the 3rd of July , 6pm , totally free , part of the broker foundry that Jonathan and I are doing . It's called Foundations to Freedom .

It's about sharing real steps to go self-employed , what mistakes to avoid , what systems and processes you actually need and how to build a business that gives you the freedom . So if that's something you're thinking about , look in the show notes . The email address is there . Register your interest , register your place , and I said it is totally free .

So back to today's message whether you're employed , self-employed , ai is going to shape the future of this industry . Make sure it's working for you , not against you , and if this episode has sparked something for you , let me know .

I want to build this around what you need and if you've got a broken mate who's drowning , admin or struggling to stay consistent , share this with them too . Ai is in the future . We already know that . It's already here . The only question is whether you're going to use it to your advantage .

Thanks for listening , as always , please like , please share , please leave a review and over the next few weeks , I'll be getting to a bit more deeper about the use of AI as a mortgage broker and business owner . Have a great week , as always , stay motivated , stay positive , stay focused and don't forget to run your own race .