CASE STUDY: Building Celebrity Status

Being seen as a micro-celebrity is a good thing for business.

A customer choosing a mortgage broker will… all other things being equal... gravitate to the person who has a higher level of (real or perceived) celebrity.

The definition of ‘celebrity’ here is complex and there’s psychology behind it, a good reason to listen to this episode in full where we unpack it.

In short… building celebrity status is definitely something you should consider (for you and your business).

And there are two main ways to achieve it.

Earn and Manufacture.

One takes years (or decades), the other takes a simple decision and only days… if you know how.

In this episode of Mortgage Broker Acceleration, learn the secrets of manufacturing celebrity and the huge benefits to your business, your clients and you personally.

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!