Kopi Kenangan: Building a Brand People Love

Indonesian coffee chain, Kopi Kenangan, serves affordable brews made with local ingredients and recipes. The company, which employs a ‘Grab & Go’ model, delivers most orders through its app, making it a convenient alternative to traditional coffee houses. In this episode of Moonshot, Kopi Kenangan Co-Founder, Edward Tirtanata talks to Sequoia India & Southeast Asia Principal, Rohit Agarwal about how he’s building a well-loved brand with authentic Indonesian flavours, a deep understanding of what customers want, and staying true to his brand’s DNA.

Show Notes

• Kopi Kenangan’s sweet start (01:31)
• How a ‘One Cup, One Customer’ approach and leveraging technology helped Kopi Kenangan weather the pandemic (07:09)
• Growing brand equity with great service and coffee (12:48)
• Stay true to your DNA to build brand love and recognition (16:24)
• Commitment to your customers is hard for copycats to replicate (21:32)
• Differentiate yourself based on your strengths (24:14)
• Creating new brands and verticals to achieve compounding distribution (26:54)
• Think big, start small, fail fast (30:45)
• Build and lead from your heart (33:00)