Hangry: Finding New Opportunities in Crowded Spaces

Indonesia’s food delivery sector is a crowded space - dominated by industry giants and an increasing number of startups all vying for a slice of the pie. It’s also an industry that’s rapidly growing, with more cloud kitchens opening across the country to cater to young, tech-savvy Indonesians looking for a variety of food options to be delivered right to their doorstep. Hangry, a fast-growing cloud kitchen startup that launched in 2019, is feeding this demand by offering international cuisines, along with local favourites, to appeal to an increasingly global-minded target market. On this episode of Moonshot, we speak with the co-founder and CEO of Hangry, Abraham Viktor, and Sequoia India and Southeast Asia’s Aakash Kapoor to discover how the startup is taking on industry giants, riding the K-pop trend, and creating a winning recipe for cloud-kitchens (and hungry customers) in Indonesia.

Show Notes:

• A tasty way to take on industry giants (2:07)
• Appeal to different palates with a wide variety of flavours (4:15)
• Taste and iterate: The Moon Chicken recipe for success (9:40)
• How the Hangry Academy sets outlet staff up for success (13:18)
• Count Your Chickens: Deciding on quantities with the help of technology (14:25)
• Be quick to respond to customer complaints (16:06)
• Entice your customers by nailing the basics and riding trends (18:25)
• Customer complaints for breakfast: Team Hangry’s morning ritual (20:20)
• The key ingredients of building a brand (21:50)