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[TOP STORY] Global ad spend forecast slashed by $20bn amid economic pressures
May 07, 2025•7 min0
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Episode description
‘Within a lot of businesses, marketing is a discretionary cost and if the business is feeling a little nervousness, if confidence is low, it's one of the first parts of the budget to be cut,’ says Alex Brownsell, head of content at the World Advertising Research Centre. Moneyweb
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