Moneyball for Marketing - podcast cover

Moneyball for Marketing

Glenn Gow•www.crimsonmarketing.com
Business
Crimson Marketing’s CEO Glenn Gow interviews the best and the brightest marketing minds on Moneyball for Marketing. He and his guests talk about the incredible changes happening in marketing organizations around Big Data and marketing technology. Moneyball for Marketing features marketing technology insights from the top marketers in the world. The reference to Moneyball is from the story of how the Oakland A's baseball team were able to win and win and win, because they figured out how to use data and technology to their advantage. If you'd like to learn more about how to use Big Data and Marketing Technology in marketing to help you win, visit us at www.crimsonmarketing.com, or email us at info@crimsonmarketing.com. Thank you for subscribing, rating and reviewing us!
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Episodes

Jonathan Martin, CMO of Pure Storage: “The Marketing Transition of the Century”

“I don’t need conjecture to say we’re probably in one of the biggesttransitions in the last century,” says Jonathan Martin, CMO of flash storage leader Pure Storage. As mobile devices and social media have become increasingly dominant, people have become overwhelmed by information, and are now no longer listening. In this installment of Moneyball for Marketing, Jonathan explains how the old “single interrupt” model of marketing does not work anymore, and begins to suggest what marketing system d...

Apr 27, 2016•23 min

Jennifer Johnson, CMO of Tanium: “The Data Driven CMO”

Amidst an ecosystem containing multitudes of martech software solutions, marketers across the B2C and B2B spheres are charged with the sometimes unenviable task of distilling the best technology and techniques to harness the power of Big Data in their organizations. Jennifer Johnson, CMO of fast growing cybersecurity innovator Tanium, is amongst them. “I think that every CMO out there right now is ... struggling to figure out how to make their organization more data driven... There’s too much te...

Apr 01, 2016•24 min

Marketing to Millennials with Steven Dupree, VP Marketing of SoFi

Millennials are both coveted and scorned by marketers. They are open‐minded, self‐revealing and bold, but also digitally savvy consumers who want it on their own terms. All too often, those are terms that resist traditional influence, requiring marketers to understand and innovate in order to reap the substantial rewards. Steven Dupree, VP of Marketing for 6 billion dollar marketplace lender SoFi, is helping adapt a go to market strategy for the lending industry to the “older millennial” segment...

Mar 16, 2016•23 min

Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext

In the next 5 years, smart mobile devices are set to more than double from 1.75 to 4 billion. Mobility is driving most of the change today in the way that people interact with the World. Yet a whopping 93% of all transactions still take place in brick and mortar stores. For all the ways that daily life and consumer behavior are changing, it could be argued that physical location is becoming more, not less relevant. To adapt to this trend, says Jeff Rohrs, CMO of digital global location managemen...

Mar 09, 2016•23 min
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