How (and Why) Nonprofits Should Engage with Donors DIFFERENTLY to Build Lasting Relationships

Relationships are everything.  So, why is it that nonprofits often come to donors with the never-ending ask, as if the donor or potential donor is simply an ATM?  What donor wants THAT kind of relationship with a nonprofit?  How do we shift our traditional fundraising methodology to something that feels more authentic and long-term, working with donors as valued partners, rather than simply short-term and transactional---to create overarching success---from both the donor's AND the nonprofit’s point-of-view?  Author, donor, and charitable giving expert Lisa Zola Greer tells compelling stories about how it feels to be excluded from meaningful conversations---and what nonprofits can do to change that.  See the link to Lisa's new book here: The Essential Fundraiser’s Handbook: A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good – Lisa Greer