Direct Mail: The Timeless Marketing Channel

Direct Mail gets a bad rap: it's called "snail mail," junk mail, and so on.  However, it's a federal crime to defraud someone through the U.S. Mail, so there's that: it's still a medium that you can trust.  And, if nonprofits execute this approach well for fundraising purposes, the feel of it, the targeted messaging, the sleek look---it can all be quite compelling on the way from the mailbox to the house!  Learn from top Direct Mail expert Phil Goodhart on how to take an old medium and make it feel new again---as part of a robust multi-channel marketing campaign.