5 things you need to know about winning the millennial consumer | EP 5

Why is “too perfect” sometimes a bad thing? And how do you come up with a brand story when your customers value authenticity and community? Find out how businesses can tap into and win the fast-growing and lucrative millennial consumer market. Money Mind’s Chubby Jayaram Singh speaks to Jörg Dietzel, adjunct faculty at SMU Lee Kong Chian School of Business; Althea Lim, group CEO and co-founder of digital talent agency Gushcloud International; and Marcus Ho, managing director of digital marketing agency Brew Interactive.

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