Money Lab

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.

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Episodes

An Effortless Podcasting Format

On the Money Lab podcast, Matt Giovanisci takes you behind the scenes of running a million-dollar online education business. Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur.

Aug 30, 2024•33 min•Season 5Ep. 137

This Email Strategy Bombed

Aug 29, 2024•28 min•Season 5Ep. 136

How To Lose Money On Purpose

Aug 28, 2024•36 min•Season 5Ep. 135

How I Plan To Increase Revenue in 1 Month

Aug 27, 2024•49 min•Season 5Ep. 134

Picking The Right Email Strategy

Aug 26, 2024•43 min•Season 5Ep. 133

Product Vs Packaging

Aug 23, 2024•49 min•Season 5Ep. 132

How We Doubled Book Sales in 1 Month

Aug 22, 2024•35 min•Season 5Ep. 131

Answering Feedback About Email Formats

Aug 21, 2024•25 min•Season 5Ep. 130

Creating An Automated Customer Improvement Flywheel

Aug 20, 2024•36 min•Season 5Ep. 129

Thinking About Facebook Ads In a New Way

Aug 19, 2024•48 min•Season 5Ep. 128

I’ve Been Email Marketing Wrong This Year (Here’s How I Fixed It)

Aug 16, 2024•34 min•Season 5Ep. 127

Improving My Copywriting Skills With These Practices

Aug 15, 2024•37 min•Season 5Ep. 126

Focus 3

Aug 14, 2024•50 min•Season 5Ep. 125

My Business is Failing (And What I’m Doing To Fix It)

Aug 13, 2024•1 hr 3 min•Season 5Ep. 123

How I Work With a Team in Asana

Aug 12, 2024•44 min•Season 5Ep. 122

A New SEO Theory for 2024 and Beyond

Aug 09, 2024•41 min•Season 5Ep. 121

The Re-Learning Phase

Aug 08, 2024•46 min•Season 5Ep. 120

My Positive Take On The Future of SEO

Aug 07, 2024•59 min•Season 5Ep. 119

Brainstorming Inputs for Emails and Ads

Aug 06, 2024•55 min•Season 5Ep. 118

What’s The Input?

Aug 05, 2024•48 min•Season 5Ep. 117

Email Marketing Conversion Rate Experiment Update

Aug 02, 2024•49 min•Season 5Ep. 116

I Want To Make This Podcast Better

Aug 01, 2024•18 min•Season 5Ep. 115

Increasing Overall Sales Conversion Rates

Jul 31, 2024•59 min•Season 5Ep. 114

Designing A Weekly Email Newsletter

Jul 30, 2024•42 min•Season 5Ep. 113

The More Better Series: Emails (Part 2)

Jul 29, 2024•54 min•Season 5Ep. 112

The More Better Series: Metrics

Jul 26, 2024•55 min•Season 5Ep. 111

The More Better Series: Website

Jul 25, 2024•57 min•Season 5Ep. 110

The More Better Series: Emails

Jul 24, 2024•48 min•Season 5Ep. 109

The More Better Series: Articles

Jul 23, 2024•1 hr 2 min•Season 5Ep. 108

Does Focusing On 1 Thing Make You More Money?

I tackle a question from Will about the impact of focusing solely on Swim University. I explore why stepping back from Money Lab and Brew Cabin hasn't yet increased Swim U's revenue and share my ongoing strategies to improve our business. From refining emails to listening to customer feedback, I break down the steps we're taking to enhance our products and user experience. Have questions or thoughts? Email me at matt@moneylab.co.

Jul 22, 2024•48 min•Season 5Ep. 107

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