A subscription-based online community sounds good in theory, but what does it actually take to run a monthly membership site? Jason Moore stops by to explore the payoffs and challenges of managing a paid community. How do you keep adding value so customers stick around? And can a skeptic like Matt be convinced to start his own Money Lab community? Jason helps Matt debate whether or not it's a fit for his business and his lifestyle. Enjoy! P.S. You can find Jason at LocationIndie.com and ZeroToTr...
Apr 08, 2019•57 min•Season 1Ep. 73
It's a battle royale between affiliate sites as Matt and Andrew debate the pros and cons of their different affiliate business models. From only using the Amazon affiliate program to managing tons of affiliate partners, how do they structure their affiliate revenue streams? And what are the challenges of running a site that makes 100% of its money from affiliate marketing? Matt and Andrew dive into the revenue and risk of each of their money-making affiliate sites. Enjoy! P.S. Speaking of affili...
Apr 01, 2019•51 min•Season 1Ep. 72
"Internet stuntman" and long-time friend of the show Justin Jackson stops by to dive into what it takes to build a successful SaaS company. Justin's own company Transistor.fm (a podcast hosting platform) has reached over $8,000 in MRR in 8 months. How do you figure out how to price your product? How do you do stand out at a crowded market? And how the heck do you actually get your product to spread through word of mouth? This is a juicy one. Enjoy! P.S. You can find Justin at JustinJackson.ca an...
Mar 25, 2019•1 hr 26 min•Season 1Ep. 71
It's listener question time! Matt and Andrew bring the A's to your Q's about everything from starting a site from scratch to the ethics of affiliate marketing. And what would it take to get Matt and Andrew to sell Swim University or Listen Money Matters? Thanks for submitting your questions and keep 'em coming. Enjoy! P.S. Naturally, Matt talks a lot about his SEO course in this episode. Check it out at MoneyLab.co/SEO P.P.S. Have you guessed what Andrew's secret niche site is? (He gives some bi...
Mar 18, 2019•1 hr 1 min•Season 1Ep. 70
It only took 15+ combined years for Matt and Andrew to "make it" as "entrepreneurs." And you can, too! Listen in on Matt and Andrew's beer-fueled trip down memory lane recapping the slumps, the wins and the eff-it-all moments on the loooooooong road to "success." Enjoy! P.S. Andrew casually recommends checking out WP Engine: www.Moneylab.co/wpengine P.P.S. This episode may or may not be brought to you by Little Caesars Pizza.
Mar 11, 2019•57 min•Season 1Ep. 69
Gotta spend money to make money, right? RIGHT? Matt and Andrew go over their business expenses from the past year and debate whether or not this old entrepreneur adage lives up to the hype. They talk real dollars and debate whether spending all that money in their business actually makes cents. Enjoy! P.S. One thing that Matt's happy to spend money on? Email. Check out his Converkit experiment here: https://www.moneylab.co/email-funnels/...
Mar 04, 2019•1 hr 5 min•Season 1Ep. 68
Oh snap, it's here! Matt and Andrew have finally launched their SaaS product, Lasso (an affiliate link manager and monetizer for Wordpress sites). In this episode, they talk about the crazy-making process of bringing a SaaS product to market and how excited they are to start using this beautiful piece of software. Enjoy! P.S. Read all about Lasso and the entire challenge at MoneyLab.co
Feb 25, 2019•52 min•Season 1Ep. 67
It's 10 PM. Do you know where your income streams are? Running an online business means you're exposed to a lot of external forces, like algorithm updates, affiliate commission changes and even economic recessions. Matt and Andrew debate how to future-proof their businesses to protect against the unpredictable. Enjoy! P.S. Sorry about the audio crackles in this one. Maybe Matt shouldn't eat pop rocks while recording.
Feb 18, 2019•1 hr 12 min•Season 1Ep. 66
It's no secret: Matt and Andrew love using Ahrefs. But they're more than just a kickass SaaS product: they're approaching marketing in a totally different way. Tim Soulo, the CMO of Ahrefs, stops by to talk about how they're blowing up the traditional SaaS marketing model and debate what does and doesn't work in the online marketing world. Enjoy! Read Tim's post about marketing here....
Feb 11, 2019•1 hr 20 min•Season 1Ep. 65
Matt and Andrew are both severely under-monetizing their email lists. Like THOUSANDS of dollars left on the table each year. Why aren’t they monetizing the hell out of their lists? And is there a happy medium between selling consistently to your audience and selling out? Dive deep into their funnels and see what happens on the other side. Enjoy!
Feb 04, 2019•1 hr•Season 1Ep. 64
Asana, Google Drive, Intercom... Matt and Andrew get into the nitty gritty details about each system they use to run their business. It's the un-sexy truth behind their businesses that keeps things sane and saves a ton of time and money. Gotta trust The System, man. Enjoy!
Jan 28, 2019•53 min•Season 1Ep. 63
Oooo we've got some scandalous business relationship gossip over here! Andrew and Matt have worked with their significant others a lot over the past few years. Sometimes it's been amazing. Other times it's been harder than a Brangelina breakup. In this episode, they spill the tea on what works (and what doesn't) when it comes to working with the one you love. Enjoy!
Jan 21, 2019•44 min•Season 1Ep. 62
It’s a bumpy road to building a profitable podcast, but both Andrew and Matt now make consistent moolah talking into your ear holes every week. What were some of the biggest challenges they've faced along the way? What's worked well and what’s still a struggle? Grab your pickaxe, Prospector as we regale you with tales of podcasting gold. Enjoy!
Jan 14, 2019•47 min•Season 1Ep. 61
Some old-hat SEO strategies are dying away, or at least they aren’t as effective anymore. So what does the future of SEO look like? In this episode, we debate what's becoming more important when creating searchable content and how Google's AI is becoming more discerning and human-like everyday. I, for one, welcome our new SEO overlords. Enjoy!
Jan 07, 2019•51 min•Season 1Ep. 60
We had a lot of business highs and lows this past year. Looking back, what would we have done differently? What are we proud of? And what shenanigans do we have planned for the new year? Do we both blow up our online businesses to start a crypto mining company? Find out what happened in 2018 and what's in store for 2019. Enjoy!
Dec 17, 2018•56 min•Season 1Ep. 59
Andrew and Matt had businesses that crashed and burned. Why didn't they work and what have they learned? There was drama and fallouts and money unearned. They unpack it all in this episode. Enjoy!
Dec 10, 2018•47 min•Season 1Ep. 58
Facebook. It's changing. It's always changing. So does that mean we need to change how we use it in our businesses? Do we even need to use it at all? Let's discuss. Enjoy!
Dec 03, 2018•44 min•Season 1Ep. 57
Structuring an online business. That's what we're talking about. Ya know? LLCs, S-corps, C-corps; stuff like that. Pretty straightforward. Enjoy!
Nov 26, 2018•34 min•Season 1Ep. 56
Sometimes when you run an online business, you need to work remotely. What's the best gear? How do Matt and Andrew work remotely and still get things done? Enjoy!
Nov 19, 2018•35 min•Season 1Ep. 55
Caleb Wojcik talks about how he and Pat Flynn from Smart Passive Income are creating and launching a physical product this year. They built a tripod for vloggers called SwitchPod. Enjoy! Go to https://www.calebwojcik.com/switchpod
Nov 12, 2018•1 hr 10 min•Season 1Ep. 54
Andrew and Matt might be entering a legit business partnership...again. Ut oh! What does that mean? Is that stupid? Is that smart? They have an honest conversation about what a new partnership would look like and if it makes sense. Enjoy!
Nov 05, 2018•1 hr 24 min•Season 1Ep. 53
31 episodes are in the bag! Thanks for following along. Did the podcast grow? Listen and find out. Enjoy!
Oct 31, 2018•1 hr 12 min•Season 1Ep. 52
What is it? You have to listen. Matt also wrote an article about it, but listening about making money is more fun. Don't ya think? Enjoy!
Oct 30, 2018•41 min•Season 1Ep. 51
You love it! It's 5 listener questions. Actually, there are 8 of them this time. But 3 of them are similar. Just listen. Enjoy!
Oct 29, 2018•47 min•Season 1Ep. 50
Having good, talented people around you will help you build a business faster. That's true. But it's also not true sometimes. When times? Let's talk about it. Enjoy!
Oct 28, 2018•1 hr 9 min•Season 1Ep. 49
Want to make great videos? What does it take? What equipment do you need? What equipment do you don't need do da do da day? Who knows? Let's talk about it. Enjoy!
Oct 27, 2018•48 min•Season 1Ep. 48
Your website needs to be super freaking fast. That's what Andrew and Matt dive into on this episode. Everyone's a wiener! Enjoy!
Oct 26, 2018•42 min•Season 1Ep. 47
You can't handle the truth about building a software-based business! Can you? Oh, you can? Good because Demi and Tom won't' save you from this episode about software. Maybe they will. Enjoy!
Oct 25, 2018•1 hr 1 min•Season 1Ep. 46
Pricing your online products is arbitrary and hard to do. What do you charge? Is it too much, too little, just right? How hot is that porage, Goldilocks? Andrew and Matt talk about all that. Except for the Goldilocks analogy. They don't mention that at all. You're welcome. Enjoy!
Oct 24, 2018•51 min•Season 1Ep. 45
Andrew and Matt talk about Matt's eBook revenue stream. They wanted to know more about how Matt made the products and how it sold. Enjoy!
Oct 23, 2018•1 hr 10 min•Season 1Ep. 44
