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Money Lab

Money Labwww.moneylab.co
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
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Episodes

5 Questions: Imposters, Outcomes, and Time

Andrew and Matt answer five listener questions and really dive deep with their answers on this one. Dealing with imposter syndrome, how to test a business idea before you invest time into it, and how they time block our days. Enjoy!

Oct 22, 201841 minSeason 1Ep. 43

The Social Media Marketing Paradox

The basic question Andrew and Matt are trying to get to the bottom of here is, "should you invest in social media marketing to grow your business?" It's not that black and white. Every brand has different needs. They discuss this paradox we face as online business owners. Enjoy!

Oct 21, 201841 minSeason 1Ep. 42

Prioritizing Projects

We all struggle in our business when we don't know how to prioritize or don't know what to do next, right? Right. Well, Andrew and Matt talk about the many ways they filter ideas and pick the project to work on next. And they also talk about the dumb mistakes they made in the process. Enjoy!

Oct 20, 201852 minSeason 1Ep. 41

Videos for Profit

Thomas Frank is back on the show talking about YouTube videos. But this time, they're talking about money. How do you make money with YouTube videos? How are others making that sweet, sweet YouTube coin? Find out and enjoy!

Oct 19, 20181 hr 1 minSeason 1Ep. 40

Travel Gear for Business

Matt doesn't always travel, but when he does, these are the things he carries. Also, the things that Andrew carries, too. This ep is filled with our must-have travel supplies. Enjoy!

Oct 18, 201843 minSeason 1Ep. 39

A HYPER Focused YouTube Channel

Andrew and Matt talk to Chase Reeves about his newish YouTube channel that is blowing up! It's very unique A cross between deep life chats and...bag reviews. Yup. Who knew?! He talks about that, how he makes money on it, and his departure from Fizzle. Enjoy!

Oct 17, 201859 minSeason 1Ep. 38

Fool-Proof Systems

Matt and Andrew believe in systems, not goals. Systems are what they use to grow our business. What they use to scale. And in this episode, Andrew and Matt dive into their process for building systems that you can use for your biz, dawg. Enjoy!

Oct 16, 201848 minSeason 1Ep. 37

5 Questions: Money, Goals, and Marketing

Oh yea, another 5 listener questions, coming at you! Andrew and Matt talk mostly about setting goals. Do they set goals? Is it worth it? Does it work? You'll have to listen to get answers to these questions and more. Enjoy!

Oct 15, 201855 minSeason 1Ep. 36

Content That Stands The Test of Time

Ok, you're a fly on the wall in this episode. Don't worry, you don't have to eat...you know, what flies eat. Or for that matter, what Jeff Goldblum eats. Probably pears. That's our guess. Anyway, we digress. This episode, Andrew and Matt have an off-the-record conversation about getting back to basics. Getting back to the things that made them successful: content creation. They discuss a future in which all they did was create content and software and nothing else. No more Mr. Manager. No more t...

Oct 14, 201851 minSeason 1Ep. 35

Business Books

Who doesn't like books? Business books? Yea, we read them. They make us think. They inspire. They keep us up at night. They derail us. But more importantly, they're awesome. And boy, do we have some good recommendations for you this time. Andrew and Matt dive into their 11 favorite business books of ALL TIME! Enjoy.

Oct 13, 20181 hrSeason 1Ep. 34

Haters Gonna Hate

Haters gonna hate. They're out there. They're being mean. You can have a thick skin, but that's BS. Andrew and Matt talk about handling the hate and dealing with the criticism that comes at people who do things in public on the internet. Enjoy!

Oct 12, 201858 minSeason 1Ep. 33

Selling Sponsorships

Talking about advertising. Making money. Making deals. Cashing checks. Breaking necks. Next? It's this episode filled with information about how Andrew and Matt sell sponsorships on their podcasts (so meta, bro). And how Matt sold sponsorship deals on his pool website. Enjoy!

Oct 11, 20181 hr 5 minSeason 1Ep. 32

The Art of Buying and Selling Websites

Thinking about what it takes to sell a website? Perhaps you're looking to buy and flip a site. Or just buy a site. Or cry in a fight. Or lie a flight. Ok, The point is, this episode is all about buying and selling websites for profit. Let's do this! Enjoy!

Oct 10, 201855 minSeason 1Ep. 31

Selling a Wordpress Plugin

Any interest in creating and selling a Wordpress plugin? Andrew and Matt both created plugins and want to know what the real scoop is in selling them. Is it hard? Is it profitable? Can you screw it up? All of these questions and more with someone who took the leap and created his own plugin with a group of friends that's extremely successful. Enjoy!

Oct 09, 20181 hr 1 minSeason 1Ep. 30

5 Questions: Setbacks, Focusing, and Routines

A new themed episode where Matt and Andrew answer 5 listener questions totally off-the-cuff. These questions are sent in from listeners and they read them verbatim and answer them with honesty. Look out for more of these episodes in the future. This is an idea pilfered from the Listen Money Matters podcast. Enjoy!

Oct 08, 20181 hr 1 minSeason 1Ep. 29

Working in Isolation

It can get pretty lonely being a solopreneur who works from home. There are struggles to deal with. Consequences to face. And Andrew and Matt talk about these personal issues and triumphs when it comes to working alone. Enjoy!

Oct 07, 201855 minSeason 1Ep. 28

Wordpress Plugins

Andrew and Matt run businesses from Wordpress powered websites. And in order to operate those sites, they need great plugins to grow. In this episode, must-have Wordpress plugins. Enjoy!

Oct 06, 20181 hr 6 minSeason 1Ep. 27

Conferences: Attend, Skip, or Sneak In?

It's hard to say whether or not attending conferences can help your business. At least that's what Andrew and Matt think. There are other ways to get value out of a conference and that's what they uncover in this episode. Enjoy!

Oct 05, 201855 minSeason 1Ep. 26

Be a Boss That Doesn't Suck

Are you a boss? Do you know what your team members think of you? Are you trying not to suck and have everyone in your company think you're a d-bag? Well, I hope so. Andrew and Matt talk about being a boss that doesn't suck. Enjoy!

Oct 04, 201850 minSeason 1Ep. 25

Tools for Productivity

There's no shortage of tools to help you be more productive in online business. That said, there are better tools than others. So that's what this episode is about. Enjoy!

Oct 03, 20181 hrSeason 1Ep. 24

Passion Mashin’

What the heck is "passion mashin'?" It's about combining two skills or passions in your life to create unique businesses or opportunities to grow your business. Both Andrew and Matt have practiced passion mashin' without even knowing it. So if you now know what it is, how can you practice to your advantage? Enjoy!

Oct 02, 201851 minSeason 1Ep. 23

Building a Product in 7 Days

It took Matt just 7 days to make an online product and not a "Minimum Viable Product" either. A full-blown, balls-to-the-wall, product. And he's done this twice. Andrew and Matt break down the entire process for building a product in a very short period of time. Enjoy!

Oct 01, 201858 minSeason 1Ep. 22

Scaling Up Affiliate Marketing

Affiliate marketing can be lucrative or a royal pain in the tuckus. But if you practice the art of honesty, transparency, and employ some excellent secrets we reveal in the show, you can nail it before you scale it. Then, you'll be sitting in the catbird seat, higgledy-piggledy. Enjoy!

Sep 24, 201853 minSeason 1Ep. 21

Content Audits

What if you could triple your website traffic by deleting a third of your content? Andrew and Matt discuss the merits of doing a content audit on your site and what that can do to improve your website traffic. Enjoy!

Sep 17, 201852 minSeason 1Ep. 20

DON’T LISTEN TO THIS EPISODE

Are you a rule breaker? Do you blindly follow the pack? Would you jump off a bridge if someone told you to? This is an episode about not listening to the gurus. Instead of practicing hero worship, look towards yourself. Stop taking advice from others and trust your gut when it comes to your own business. Everything is an experiment. And nobody has a secret sauce to help you with your business. Just because someone is giving you advice, doesn’t mean they’re right. Listen to yourself. Trust the nu...

Sep 10, 201858 minSeason 1Ep. 19

Managing Money

What's in your wallet? Money? Good. That's where money should go. But when it comes to running an online business, the rules for managing your money are a little different. Andrew and Matt talk about how they manage their business finances with the right tools and the right team members. 3njoy!

Sep 03, 201855 minSeason 1Ep. 18

Burnout

Burnout! It's real. It's dangerous. It's Chronic. So Andrew and Matt discuss what it is and how to avoid it when working for yourself. They also share their personal stories of dealing with burnout. Enjoy!

Aug 27, 20181 hr 11 minSeason 1Ep. 17

Serious Podcasting Gear

WARNING: This episode is a deep-dive on podcasting gear and equipment that Andrew and Matt use. It gets very technical and nerdy. If you're interested in podcasting for serious, then you'll love it. Otherwise, it might be crazy boring. Enjoy!

Aug 20, 20181 hr 17 minSeason 1Ep. 16

Quit Your Day Job

Andrew and Matt talk about the entire three-year journey of Andrew quitting his day job and working on his online business full time. They discuss everything that went through his head and what it took financially when he decided to quit his well-paying job in New York City. Enjoy!

Aug 13, 20181 hr 8 minSeason 1Ep. 15

The Definitive Guide to Podcast Marketing

Andrew and Matt talk about how they cracked the top 100 podcasts on iTunes in less than a year on their first podcast together. They review Matt's massive article on the subject and distill it down to the 5 best tips, tactics, and ball-busting work it takes to run a successful podcast promotion campaign. Enjoy!

Aug 06, 20181 hr 18 minSeason 1Ep. 14
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