Why So Many of Us Overspend on St Valentine’s Day
Episode description
Episode #196
Do you find yourself getting sucked in by the marketing hype on Valentine’s Day and other marketing holidays? Find out how harnessing these worn-out tools in more original ways can actually be quite appealing.
This week, Daisy shares an episode from the Nudge podcast that digs into why consumers are twice as likely to click on a discount link that is attached to a special-day-themed promotion. We might have had a gutful of the more traditional days but what about the lesser known and sometimes even made-up special days?
The Hypnotising Effect of Valentine’s Day
https://www.nudgepodcast.com/podcast/episode/28798b3e/the-hypnotising-effect-of-valentines-day
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