Splitting Niches vs Staying General | May 12, 2025

In this episode of Monday Meeting, host Kendall Hotchkiss continues our discussion about identity in the context of branding and motion design for multiple niches.

This episode includes:

* Whether to niche down or stay general in your creative business

* Personal branding strategies for motion designers 

* How to communicate your value to clients unfamiliar with motion design

* Building community over simply growing a following

* Staying updated with industry changes without chasing every trend

* Networking and building credibility both online and in-person

* Creating personal projects that demonstrate your skills while developing your voice

* Using newsletters and content curation to establish yourself in your niche

Next week's guest is still being confirmed.

Join the upcoming Gartic Phone game night on May 28th at 7pm PST/ 10pm EST. Link in our Discord!

Keep an eye out for the next newsletter that's dropping this week!

Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community!

SHOW NOTES:

• ⁠⁠⁠⁠Monday Meeting Patreon⁠⁠⁠⁠
• ⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠
• ⁠⁠⁠⁠MondayMeeting LinkedIn⁠⁠⁠⁠
• ⁠⁠⁠⁠MondayMeeting Instagram⁠⁠⁠⁠
• ⁠⁠⁠⁠MondayMeeting Bluesky⁠⁠⁠⁠
• ⁠⁠⁠⁠MondayMeeting Newsletter⁠
• 
  
• Tessa Ugalde
• Jen Van Horn
• Lee Smalt
• Kons Eydelman
• Gary V's Business Growth Strategies
• Good Brief IO
• Behance/Adobe Career Resources