I remember when two reels with trending audio could reach thousands and fill a program with a couple hundred followers. That was a season. Today, a reel can still land, but buyers take a lap. They follow for a bit, read your emails, listen to your podcast, maybe skim a blog, and only then feel confident enough to say yes. That is not a problem to fix. It is a sign to adjust. If you are building your business in the mom cracks of your day, the last thing you need is a plan that demands constant p...
Aug 18, 2025•13 min•Season 1Ep. 102
Courses, VIP days, retainers, digital products- oh my! If your offer suite feels more like a jigsaw puzzle than a business strategy, this episode is for you. I’m joined by Maggie Patterson, creator of BS-Free Business® , author of Staying Solo® , and host of three podcasts, to talk about what service providers really need in their offer suite to build a profitable, simple, and sustainable business. No hustling required. We get into: Why most offer suite advice is built for hype, not real service...
Aug 11, 2025•35 min•Season 1Ep. 101
If you’ve been posting consistently and still hearing crickets... it’s not you. In this episode, I’m digging into why more content doesn’t automatically mean more sales—and what actually does. Spoiler: it’s not the hook, the trending audio, or the pretty Canva template. It’s your messaging and strategy . We’re talking about: Why Instagram content isn’t converting like it used to What it really takes to move people from lurkers to paying clients How to structure your content so it builds trust be...
Aug 04, 2025•8 min•Season 1Ep. 100
If Instagram has started to feel louder, harder, and way less effective lately—you’re not making it up. The algorithm keeps shifting, everyone sounds the same, and the pressure to keep up is real (especially if you're a mom trying to grow a business between summer chaos and snack refills). In this episode, I’m pulling back the curtain on: The real shifts happening on Instagram (and online marketing in general) Why even great content isn’t converting like it used to What I’m changing in my own st...
Jul 28, 2025•12 min•Season 1Ep. 99
Tired of sending emails that go nowhere while your toddler dumps out a box of cereal in the background? This episode is your permission slip to stop overthinking your email strategy and finally let your systems do the heavy lifting. Today, I’m chatting with Emilee Lopez , email tech and automation expert (and mom of three under five), about how to make email marketing work in the tiny windows of time you actually have as a mompreneur. We’re digging into: The simple email automations every mom in...
Jul 21, 2025•45 min•Season 1Ep. 98
You’re doing the most and you deserve more than content that goes nowhere. In this episode, we’re talking about what to do when your Instagram content isn’t converting, why trends won’t magically bring clients, and what you actually need instead: a real plan that works for your offers, your people, and your life. If your content isn’t pulling its weight (and you’re sick of posting just to “stay consistent”), let’s fix that. We’ll break down what’s not working, what to do instead, and how to make...
Jul 14, 2025•13 min•Season 1Ep. 97
This episode? I’m obsessed. Kelsey Cook is a certified teacher, entrepreneur, and mom of four who built a nationwide subscription box business that now ships over 14,000 boxes a month . And she started it while raising her kids and running a preschool... all during nap time. In this episode, we talk about what it really looks like to start a business as a stay-at-home mom, how to grow something meaningful without burning out, and why starting small is sometimes the smartest strategy of all. Here...
Jul 07, 2025•28 min•Season 1Ep. 96
Feel like your signature offer is solid but still getting passed over? You’re not alone—and it’s probably not your price or content. It might be your branding. In this episode, I sit down with Aiza Cheung , aka The Brand Chef , to talk about offer branding and how giving your signature offer its own identity can turn “meh” into must-have. She breaks down her R.I.S.E. method, explains why offer branding is different from business branding, and shares how it completely changed how she sells. If Ca...
Jun 30, 2025•31 min•Season 1Ep. 95
We are not here for random followers, supportive neighbors, or your mom’s coworkers liking your Reels. We are here for buyers. In this episode, I’m walking you through exactly how I use Trial Reels to attract the right followers—aka people who turn into paying clients. Not eventually. Not someday. Within a week. I’ve been testing this for months, and here’s what I’ve seen: every time I post a Trial Reel, I get 1 to 4 new followers. At least one of them usually buys from me within 7 days. And no,...
Jun 23, 2025•20 min•Season 1Ep. 94
Ever feel torn between what “makes sense” and what feels right in your business? Been there. Still there, sometimes. In this episode, I’m joined by Lisa Avila , business strategist for Tenacious Moms and mom of three, to talk about how to actually trust yourself when making decisions in your business—and why your intuition might be the strategy you’ve been overlooking. We chat about: How to use the intuition you already have as a mom to guide your business The difference between balance and harm...
Jun 16, 2025•26 min•Season 1Ep. 93
If the idea of planning summer content makes you want to ghost Instagram until September… I get it. But disappearing completely? That’s gonna make it way harder to build momentum when your audience is back and ready to buy in the fall. In this episode of Mompreneur Mastery , I’m walking you through my flexible, real-life content strategy for summer—one that gives you more time with your kids and still helps you show up and sell on Instagram. You’ll learn how I batch content weekly, adjust for li...
Jun 09, 2025•17 min•Season 1Ep. 92
Let’s be honest—Instagram has been a little stingy with reach lately. If you’ve been showing up, sharing your offer, and hearing crickets, this episode is your permission slip to stop posting more and start posting differently . I’m taking you behind the scenes of my Post With Purpose birthday sale waitlist strategy—specifically what I tested before the cart opened that helped me fill the waitlist without a discount, bonus, or a million posts. Spoiler: it wasn’t about fancy Reels or algorithm ha...
Jun 02, 2025•13 min•Season 1Ep. 91
f you’ve ever thought “I should probably add more to this offer so people will buy,” hit play on this one. Marketing strategist Jensen Savage joined me to talk about: Why more effort doesn’t always mean more value (and what to do instead) Her Golden Quadrant method for scaling without losing your sanity How to figure out what’s actually worth your time Small tweaks that make your offer feel premium (without doing more work) Why you might be showing up in the wrong places — and how to fix it Basi...
May 26, 2025•26 min•Season 1Ep. 90
You’ve been showing up. You’re consistent. You’ve tested the trends, saved the audio, posted the Reels, and tried the templates… so why is your content still not converting? In this episode, I’m breaking down the real reason your Instagram content isn’t leading to sales (spoiler: it’s not because you’re doing it wrong—it’s because you’re missing the strategy). I’ll show you what changes when you stop winging it and start posting with purpose—and what that actually looks like inside my membership...
May 19, 2025•10 min•Season 1Ep. 89
Is Instagram Helping You Make Sales—or Just Wasting Your Time? If you’ve been posting consistently and still aren’t seeing clients come in, this one’s for you. In this episode, I’m sharing the 3 questions I ask myself before I post—so I’m not just throwing content into the void. These are the same questions that helped me stop second-guessing everything I shared and finally start seeing results from the time I was already spending on Instagram. I’ll walk you through: How I make sure my content a...
May 12, 2025•12 min•Season 1Ep. 88
Balancing business and motherhood is no small feat, and in this episode, we dive into the chaotic world of mompreneurs juggling tiny humans and their entrepreneurial dreams. We explore the all-too-familiar struggle of trying to make Instagram feel more like an ally than an extra toddler demanding attention. Imagine this: you’re already stretched thin, navigating nap times and snack attacks, and now you’re expected to be an Instagram superstar, too? Not cool, right? But fear not! We tackle the my...
May 05, 2025•12 min•Season 1Ep. 87
Pour yourself a cup of coffee and get comfy, because we’re diving deep into the wild, chaotic world of Instagram marketing for mompreneurs! If you’re feeling like you’re shouting into a void with your posts and still not seeing sales, you’re definitely not alone. We’ve all been there, right? In this chat, we’re peeling back the layers on why all that Instagram hustle often feels like running on a treadmill—lots of effort, but where’s the payoff? The truth bomb here is that without the right stra...
Apr 28, 2025•15 min•Season 1Ep. 86
You’re doing “all the right things” on Instagram—Reels, carousels, showing up when you can—but it still feels like nothing is working. The leads aren’t coming in, your grid feels messy, and you’re tired of guessing what to post. This episode answers the real Instagram questions you’ve probably been too overwhelmed or burnt out to ask. From what format to prioritize, to how to actually use your content when you're not actively launching, we’re breaking down how to use Instagram with strategy- not...
Apr 21, 2025•19 min•Season 1Ep. 85
Today, we're diving into the world of paid workshops with the fabulous AnnMarie Rose, who's all about helping service providers scale their businesses without losing their minds. If you’ve ever felt like your business is more of a chaotic circus than a well-oiled machine, then this episode is your golden ticket to a calmer, more profitable life. We explore how to streamline your selling strategy, ditch the burnout, and actually make time for those precious family moments that keep us sane. Serio...
Apr 14, 2025•36 min•Season 1Ep. 84
Send us a text If you’ve ever found yourself obsessing over likes, email open rates, or traffic numbers—this episode is your permission slip to stop . Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business. From conversion rates to email click-throughs, Jessica shares the data points you should be watching (and how often to check them), wh...
Apr 07, 2025•23 min•Season 1Ep. 83
Send us a text You’re doing all the things on Instagram — posting, showing up in Stories, maybe even repurposing a Reel while reheating your coffee for the third time. But if your email list is sitting there like an untouched Costco-sized planner… this episode is your permission slip to change that. In this episode, we’re talking about why email marketing isn’t the enemy of Instagram (in fact, it’s your BFF) — and how to start building a list that works with your IG strategy to support actual gr...
Mar 24, 2025•12 min•Season 1Ep. 82
Send us a text At first, trial reels felt like another awkward Instagram feature trying to force itself into our strategy. But in this episode, I’m sharing the exact shift that helped me turn trial reels from “meh” to magnetic. I’m breaking down how I stopped treating them like throwaway content and started using them with intention—not to sell, but to attract the right people into my world. You’ll learn how trial reels can fit into a full Instagram sales strategy (hello, Step 1: Growth), how to...
Mar 23, 2025•12 min•Season 1Ep. 81
Send us a text Let’s be real... AI is basically screen time for business owners. It’s fast, it’s easy, and it saves brain power, but it also turns your content into bland, forgettable noise. If you’ve ever scrolled past a post that seemed fine but left zero impact, that’s the AI effect in action. In today’s episode, I’m breaking down why AI-generated content isn’t converting your followers into buyers, and what you should be doing instead to make your content actually work for you . What You’ll ...
Mar 17, 2025•15 min•Season 1Ep. 80
Send us a text In this episode of Mompreneur Mastery , host Sydney O’Brien sits down with Laura Sinclair , a strategic business mentor, podcast host, and founder of This Mother Means Business . Laura shares her journey from corporate marketing to gym ownership and ultimately to mentoring entrepreneurial moms. She opens up about the challenges of balancing motherhood and business, the misconceptions about mom entrepreneurship, and how moms can build profitable and fulfilling businesses without sa...
Mar 10, 2025•35 min•Season 1Ep. 79
Send us a text Feeling like you’re working non-stop but not seeing real growth? You’re not alone. Sammy Bohannon is here to talk about why so many mompreneurs feel stuck and how her Business Efficiency Audit helps them figure out exactly what to fix. We get into: ✅ The real difference between a VA and an OBM and why it matters for your business ✅ Running a business while homeschooling and trying to keep your sanity ✅ The biggest time-wasters keeping you from growing ✅ One simple tweak that can f...
Mar 03, 2025•29 min•Season 1Ep. 78
Send us a text Ever feel like you’re working nonstop on your business but not actually moving forward? In this episode, I’m breaking down exactly how I run my business in under eight hours a week without sacrificing sales, growth, or client satisfaction. Spoiler: It’s NOT about luck or cutting corners. It’s all about building a business that fits your life—not the other way around. I’ll share the systems, strategies, and smart tools I use so you can do the same! 💡 What You’ll Learn in This Epis...
Feb 24, 2025•13 min•Season 1Ep. 77
Send us a text Feeling like you’re just posting into the void on Instagram? You’re not alone. In this episode, I’m breaking down the exact strategy that helped my client increase her engagement by 3500% in just one week —without adding more work to her already full plate. More importantly, this shift led to dream clients DMing her, ready to buy. If you’re tired of chasing trends, second-guessing your content, and seeing zero return on your effort, this episode is for you. You’ll learn three key ...
Feb 17, 2025•14 min•Season 1Ep. 76
Send us a text Do you ever feel like you're putting in all this effort in your business, but it’s just not giving back the way you thought it would? Or maybe the spark that got you started has completely fizzled out? If you’ve ever wondered whether it’s time to pivot—or just tweak things so they feel better—this episode is for you. Today, I’m chatting with Mariah Scrivens , a former teacher turned multi-business owner who knows a thing or two about big shifts. Mariah went from selling digital pr...
Feb 10, 2025•34 min•Season 1Ep. 75
Send us a text What if I told you that you could be fully booked with paying clients on Instagram… with less than 300 followers? Sounds impossible, right? But that’s exactly what I did—while solo parenting three kids under five, creating Canva graphics on my phone in the dark, and navigating deployment life. I was doing everything I thought I was supposed to do… and still, nothing was working. Until I made one simple shift. In this episode, I’m pulling back the curtain to show you exactly what c...
Feb 03, 2025•17 min•Season 1Ep. 74
Send us a text If marketing your online business on Instagram feels like a full-time job (that isn’t actually your job), let’s fix that. In this episode, we’re cutting through the noise and tackling Instagram overwhelm head-on. You’ll learn: Why the algorithm isn’t your enemy (and how to stop chasing trends that don’t lead to sales). How quality beats quantity every time (posting intentionally > posting daily). Why Instagram is a long game (and how small, consistent steps add up to big result...
Jan 27, 2025•12 min•Season 1Ep. 73
