Only thing I slightly miss from working outside of the home is the excuse to get all dressed up for the work day. Mind you this was the mid-90's. The hey day of shoulder pads, mini-skirts and clunky high heels. Think Melrose Place and what Heather Locklear's bitchy character was sporting. I was super blessed because my mom was an amazing seamstress and made me all these amazing suits to wear to the office so I got to spend much of my earnings on accessories and other items my mom couldn't push t...
Dec 05, 2020•41 min
Whenever some one asks me what's one thing I would have different at the beginning of my coaching career the first thing that comes to mind is sticking to the principles offered inside Profit First. I'm by no means an expert in this system offered by Mike Michalowicz in his book Profit First to grow your income in a counter-intuitive way - pay yourself first before expenses, has blown my mind and instilled some great habits. Of course there's the way to do it that's outlined in the book (so be s...
Nov 28, 2020•20 min
Choosing a mom coaching niche can be a bit of two-headed dragon. On the one side you want to help ALL the moms. You don't want to leave all those moms who are seeking help you know you can solve out on the lurch because they don't fall within the scope of your niche. And then on the other hand, you understand why all the business experts are recommending to narrow down your coaching area of expertise. It's easier to refine your messaging when you know exactly who you're speaking to. To know the ...
Nov 20, 2020•29 min
This week on the podcast I'm chatting with Jaya Rose and how to use your story to connect with your potential mom coaching clients. Jaya is a Speaking & Visibility Brand Growth Coach for Transformational Leaders and Creator of the Speak Your Truth Movement. She's really passionate about helping entrepreneurs to create their movement message, master storytelling & become an Embodied Speaker. She's here to share with us how to use your story to connect with your audience, be bold in your t...
Nov 14, 2020•34 min
Is lack of confidence holding you back from showing up as the successful mom coach you want to be? So easy to just say - fake it until you make it! The thing is, your energy never lies. If you're not believing that you can help your coaching clients get the results they hire you for, you're shakey confidence is going to be picked up on and repel those you are called to help. Best to embrace some solid toHow to Build Your Confidence as a Mom Coach How to Build Your Confidence as a Mom Coach ols a...
Nov 08, 2020•30 min
My favorite part of first meeting a new client during a discovery call is the part where I get to ask her about what her income goals for her coaching biz are. It's always precluded that it's a total pipe dream. But the good news is that no matter what, it's usually attainable. If things are kept simple. The more simplified you can keep your biz the more likely you'll be able to stick to your marketing plan and reach your revenue goals. It takes time, and it's not a guaranteed set amount each we...
Oct 30, 2020•22 min
If you're not on Facebook you're pretty much considered an eccentric. Especially if you're a mom. Just one of the many reasons if you're a coach for moms you want to be having Facebook as part of your online marketing plan. Because most mamas are hanging out on Facebook and the golden rule of marketing is that you want to be wherever you're ideal client is at. I know, I know, maybe your buddies are hanging out both on Instagram AND Facebook. But if you want to market your coaching business the w...
Oct 23, 2020•21 min
Setting up a solid morning ritual can really set the tone for a profitable mom coaching biz. Over the years my morning routine has evolved but a few things have remained the same. Latte, latte and then another latte. Other than that a couple of other new elements have been added to this mix and they are focused mainly on building up my mindset each and every morning. Kind of like brushing my teeth each morning but it's more like brushing my thoughts clean once again. Sounds way less gross than b...
Oct 14, 2020•26 min
A fabulous way to ease into offering coaching services to moms is to start a simple upgrade to something you're already selling online anyway. Kind of like hearkening back to your working at McDonald's youth (am I the only one?) and uttering the phrase - do you want fries with that? Simple, right? You can start with small fries, and if you like making the fries, you can start offering ONLY fries. Enough with the deep fried analogies. If you already have an ecourse or membership program, or on th...
Oct 08, 2020•20 min
Launching a free challenge to grow your mom coaching biz need not be a complicated, expensive or lengthy affair. It does take some strategy, planning and preparation, but if you keep it simple, it'll help you get you clients in the end. That plus so much more. You know I'm all about designing simplicity in your marketing efforts. And simplicity reigns too in your five day challenge if you decide to add this list-building and engagement provoking event to your promotions line up. Not only for you...
Oct 02, 2020•20 min
Want to know how to make consistent income in your mom coaching business? Show up consistently to market your services as a coach. Better said than done, right? Because if you're anything like me, when you feel less than stellar it's hard to get in the mood to show up, stick to your marketing plan on schedule and speak to the transformative power of working with you as your ideal client's coach. Luckily, we're marketing to humans. MOM humans. And humans, for the most part, understand that life i...
Sep 27, 2020•24 min
A crucial part of finding coaching clients is conducting the discovery call. Not only is there where the magic of making money in your mom coaching biz happens it's also when you get to connect with another mama on a soul to soul level. With practice, and by following the outline of a framework to follow, these calls will be made up of soul to soul to sold more often than not. What's just as important as the discovery call itself is the expectations you lay out before hand. Ensuring you have cle...
Sep 17, 2020•34 min
To create a profitable mom coaching biz you need to put out an energy that is calm, confident and courageous. And if you're a new coach, and sometimes, even if you're not, you're not going to be feeling that a whole lot of the time. These feelings take practice to cultivate. And the best way to make them arise more easily within you is to embrace your expertness in your coaching field. In this week's podcast I'm going to share with you my favorite methods to remind yourself that you indeed are a...
Sep 10, 2020•27 min
Nothing can stop you from reaching your goals in either your life or mom coaching biz with strong boundaries. And the beauty is that as a mom we're blessed with this super power that is a force that is to be reckon with in creating these boundaries to protect the time, energy and mindset you need to create the life you want. And that super power is your mama bear energy. It's within. Perhaps hibernating but it's time to wake that mama up. In this week's episode of the Mom Coaches Getting Clients...
Sep 03, 2020•29 min
Like many parents this fall there was much angst on whether to send our kids back to school this fall or not. While cases are relatively low in our neck of the woods, knowing myself, and the tendency of my anxiety to be triggered around cold and flu season at the best of times, virtual learning for both my kids will be on tap for the year ahead. Immediately after coming up with this decision I felt relief. Yay, decision made! But then Craig challenged me with what homeschooling is going to look ...
Aug 27, 2020•24 min
Clarity in your offer is what will make or break your mom coaching business. You need to be able to express who it is you serve, what problems you can address with your coaching skills and what concrete results you can deliver to your ideal client with your coaching package. But what I find often happens is that coaches get stuck in the bramble of phrases like 'discover your authentic self', 'find transformation' and 'connect with integrity'. I get it. You know why? Because I'm a coach too! But ...
Aug 13, 2020•21 min
As coaches, we want all coaches want - clients. And as entrepreneurs we know that takes a business plan. But a moms we especially know this plan needs to be kept simple and straight forward because life happens. Especially life in 2020! In my experience having regular five day challenges have helped me do just that. While I aim to keep my business plan silly simple with my 4x1 Mom Marketing Method, I like to add a little spice to it once in a while. And these days that seasoning comes in the for...
Aug 05, 2020•36 min
How to find clients using Facebook is a question I get a lot from my mom coaching mentoring clients. While it's simple to design a marketing strategy based on showing up on Facebook a few times a day - because, let's be honest, you're probably showing up there everyday anyway - it can get confusing deciphering the difference between Facebook page, Facebook group, what to get first, what to post in each and how it all works together to connect you with new clients. Leaning on my 4x1 Mom Marketing...
Jul 30, 2020•24 min
You want to grow your mom coaching biz, but not loving the idea of being tied to your phone promoting your business on social media the live long day. I get it! If you're coaching moms, chances are very good you're a mom yourself and it's alarming to see how overpowering social media can get with keeping us on task and not getting sucked into a time-wasting vortex. While some marketing gurus tell you you need to be everywhere to grow your reach to build your audience to grow your income, there i...
Jul 23, 2020•32 min
If you've been considering taking the leap to coach moms online now's the time to take action. My clients come to me saying they're the friend their friends come to for a shoulder to cry on when life feels too intense, for advice on how to balance work and life, or simply vent on their struggles with keeping peace in the house while trying to reach their own personal goals. There is a need now more than ever to offer the support that the coaching relationship is really unique in creating. Especi...
Jul 16, 2020•19 min
A lack of confidence can be detrimental in your mom coaching biz. If imposter syndrome or self-doubt around your ability to help your clients and knock their coaching client socks off is holding you back, then you're not going to put yourself out there as a coach. In fact, you might even subconsciously self-sabotage your marketing efforts so you don't have to put yourself in that uncomfortable position. I don't want that not only for you but also for your future clients. Those moms who can't wai...
Jul 01, 2020•24 min
The key to attracting a consistent flow of clients to your mom coaching biz is to create a marketing plan you can easily stick to, and that they can easily devour. Where you show up depends on two factors. How you like to create content and how your clients like to consume it. Because I coach moms who coach moms I by definition am pretty intimate with the mom coach brain. So I know what we like. Chances are very good too that you can relate to your chosen niche with the niche of moms. In this we...
Jun 24, 2020•23 min
My coaching philosophy working with moms has always been built on my belief that we can do anything we set our hearts and minds to. We just can't do it all. That's why we need to prioritize our self-care in all aspects of our mothering experience and that includes prioritizing our coaching business's success. To go for our dreams is the ultimate care of self practice. And to do that we need to keep it simple. For without simplifying our business practices the overwhelm of all the shoulds will ma...
Jun 17, 2020•30 min
If you birthed a kid you can birth a coaching biz is what I always like to say. And what can be more laborious and mentally grueling than the act of giving birth? Building and growing a coaching biz. But the result? A business that no only can a mother love, but anyone would give their first born for. Luckily, as moms, we are set up with the foundation for adopting a success mindset that will serve us well in our coaching business. We will never give up. We will have strong yet loving boundaries...
Jun 10, 2020•34 min
One of the most exciting parts of running your mom coaching business is signing on a new coaching client. Not only does it mean your reaching your income goals, but you're meeting a new friend. And just like when we welcome in a new friend into our home, and in turn our lives, we want them to feel welcome, secure and loved up - but in a professional, non-creepy way. Today on the podcast I'm going to share how I enjoy both welcoming in new clients as a coach and how I've experienced being on the ...
May 27, 2020•27 min
Like any other profession, if you have the right toolkit, you feel more confident in getting the task done. The same is true for your mom coaching business. You get confident with your ability to help your ideal client if you stay organize, get super intimate with the skills and process to get them where they want to be and and are able to easily access what they need when from your proverbial sleeve. In this week's podcast, I share how to gather together your own coaching toolbox and then keep ...
May 13, 2020•18 min
Creating an online course that's built on your mom coaching biz is a great way to serve many mamas at the same time. Plus, it's fun, make you more accessible who can't afford your one on one rates and can always be used in the future as bonuses and freebies if you decided to go back to strictly coaching. I like to recommend to start off with coaching your ideal clients for a nice chunk of time before taking the course making plunge. One of my first online offerings was a course but as I share in...
May 08, 2020•23 min
Your future coaching clients are just around the corner. Imagine them in detail. Where they're at in their life's journey? What are they struggling with that you, with your unique blend of skills, expertise and life experience, can help them through? Where will they be after you work together? Once you have clarity on the answer to these three questions - congrats! Not only do you have a niche statement, you have the ingredients for a coaching package that your mom coaching clients will be hard ...
Apr 30, 2020•28 min
One thing we've all learn current world events is that almost anything can be translated from in person to online. I'm taking my belly dance class online, my kids are getting taught in all subjects via laptop and even dungeons and dragons are getting zoomed. So if you've always imagined growing your coaching practice by rolling up your sleeves and find clients by heading off to in real life networking events, offering live workshops or doing meet-ups - in a different sort of way you still can. I...
Apr 17, 2020•19 min
One of the most exciting part of being a mom coach is finding out a future client is now ready to take the next step to start working with you. Usually this looks like inviting them to book a discovery call. Or a consult. Or a chat. Whatever you call it, essentially I'm talking about hopping on a call, or zoom, to see if working with you makes sense. If you've been showing up where you're ideal client is hanging out (both online and off), sharing how you help and the results that working with yo...
Apr 11, 2020•22 min
