There was a moment when I was giving birth where I looked up at the midwife and said, “Can someone just tell me what to do?” And honestly, that same energy shows up for so many mom coaches when it comes to marketing their business. In this episode, I’m sharing the deeper truth behind why we hit that wall in our business—the one where we wish someone would just give us a step-by-step—and how that desire isn’t weakness... it’s wisdom. You don’t have to figure out your niche, your messaging, or you...
May 26, 2025•20 min
Running a business as a mom can feel overwhelming, but what if you could simplify it and make it more profitable—all while working less than 20 hours a week? That’s exactly what this episode's guest, Steph Blake, helps online business owners do. As the founder & CEO of Simple Business School and Simple Business Suite, Steph is a business coach, consultant, and systems strategist who has helped thousands of entrepreneurs streamline their businesses for more freedom and profit. With nearly a d...
Mar 13, 2025•34 min
What does hiring a pickleball coach have to do with growing your mom coaching business? More than you’d expect. Truth is your inspiration on how to show up in your coaching business, and create clients, will organically pop up as your immerse yourself in whatever turns your bliss crank. In this episode, I share a surprising lesson from my own experience working with a pickleball coach—and how his approach to coaching mirrors the way we should be selling and serving in our own businesses. From co...
Feb 16, 2025•24 min
If you're a mom coach tired of hearing that you have to send cold DMs to get clients, you’re not alone. The idea of reaching out to strangers, trying to convince them to work with you, can feel awkward, forced, and completely out of alignment with how you want to run your business. The good news? You don’t have to do it. In this episode of the podcast, I’m sharing three simple, effective ways to attract coaching clients without ever sliding into someone’s DMs uninvited. Instead of chasing client...
Feb 06, 2025•18 min
When I first started coaching, I thought I had to do it all—be everywhere online, offer discounts to get clients, and spend hours perfecting things that didn’t really matter. Sound familiar? In this episode, I’m pulling back the curtain on what actually matters in your coaching business so you can stop wasting time, simplify your strategy, and focus on the things that truly move the needle. If you’re ready to let go of the fluff and build a thriving coaching practice, this one’s for you! Feature...
Jan 23, 2025•21 min
My selling coaching style began getting formed when working in a high-end clothing store in my university days. I was trained to be velcro with every customer who walked in: greet them, guide them, and even try to keep them engaged when it's obvious they want to be left alone. That aggressive sales style didn’t sit well with me then, and it still doesn’t. Over the years, I’ve learned that selling can be powerful without feeling pushy. While we all have some kind of hang-ups around sales it’s pos...
Nov 09, 2024•26 min
If you’re a mom coach who feels overwhelmed and stuck in a vicious cycle of inconsistent income and frustration that you can’t get your biz off of you’re going to want to listen up. Your struggle to attract and retain clients is there either because a) your messaging doesn’t quite resonate, b)your offers aren’t tailored to the unique needs of your ideal client and c) your marketing efforts feel scattered to your followers and, time-consuming for you. Or a delicious combination of all of these. L...
Nov 02, 2024•30 min
If you're a survivor fan like I am, you're going to love this episode. And if you're a mom coach who wants to grow their business in a deliciously organic way with email marketing, you're really going to love this one, because I have Liz Wilcox in the house. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most impo...
Oct 03, 2024•34 min
Getting a part-time job while you're growing your mom coaching biz isn't a sign of failure. It's an opportunity to fill in some gaps, both social and financial, while taking the pressure off your budding (or budded) coaching practice so things to allow it to bloom to its full potential. In this episode I'm sharing with you why I decided to get a part-time job for the school year and why it's infused me with so much new energy and inspiration I can apply to my business. So if you're just starting...
Aug 09, 2024•23 min
You love your coaching business but sometimes love hurts. Just like physical pain, some variety of pain is needed (good) and some of it might a signal from a higher source that something is out of alignment (bad). Let's take a look at the different types of discomfort you may be feeling as your business grows and which ones are indeed growing pains or may actually be hurting your bottom line. Featured on the podcast: Here's some physiotherapy to get a diagnosis of what the pain in your mom coach...
Jul 26, 2024•21 min
If you love to coach moms then show them you love them in a language they can appreciate: their love language. The five love languages is a concept created Gary Chapman when he notice the different ways couples give and receive affection. Each language corresponds to the types of actions or behaviors that make someone feel the most loved. By integrating the five love languages into your marketing strategies as a life coach for moms can create a deeper connection with your audience no matter what...
Jul 17, 2024•21 min
Ready to start or grow your podcast mom coach? Podcasting is a powerful way to get your coaching voice literally inside your ideal client's head. But along with that, hosting your own podcast might cause you to get inside your head more than you like. Here's comes my private client Jackie McMullen to the rescue. In this episode we talk about what it's been like working with me as her coach, her beautiful story that brought her to doing what's she doing today: helps mompreneurs launch, and grow t...
Jul 03, 2024•41 min
Launching your coaching services or even a new digital offer is going to have its ups and downs. Emotional, mental and financial. And I find all the ups are worth the once in the while downs. While my biz is set up for as much passive income as possible, launching is still the most active way to topple over those in your audience deciding whether to work with you or not, buckle down on your messaging and remind yourself, and your followers that you're not doing this just for fun. You're doing th...
Jun 27, 2024•21 min
My client Jill Lerman is a gift to moms everywhere. Especially those who want to gift their kiddos the ability to engage themselves in self-directed play as soon as possible, and as developmentally appropriate as possible as well. Luckily, Jill happens to be an expert in this area. She helps overwhelmed parents & caretakers to connect and engage with their little ones through simple invitations to play to help make parenting feel more joyful and manageable. We had an amazing conversation aro...
Jun 18, 2024•37 min
Starting and growing a life coaching or mentoring business is going to bring up all your issues. Most of them stemming from childhood. Here's how to nurture your inner child because she's going to be throwing a few meltdowns on this journey I can pretty much guarantee you. Here I offer some of my favourite ways to start exploring how to connect some of these dots that might appear unrelated to each other but really are part of the healing process from some of the heartbreak and reconnecting with...
May 20, 2024•25 min
Being a mom coach isn't going to be rainbows and bottomless lattes all day long. It's going to be tough at times. Luckily, as a moms, we know how to do tough things. I'm going to explore some epiphanies I got from a windy day playing pickle ball and how that was exactly like navigating the complexities of running a mom coaching business when you want to throw in the towel due to things not going to plan, the demands of motherhood getting overwhelming or simply feeling tired and frustrated. While...
May 09, 2024•20 min
If you're a mom coach chances are very good you're an empath. Let's use that super power to our advantage to hone our messaging, inspire our content and speak our ideal client's love language: being understood. I've been saying to my clients all week to imagine ourselves in our client's shoes. And then thought I was on to something when in my head I coined the term empathy marketing. But then with a quick Google, I see that it's already a thing. No surprise because as you can imagine the more we...
Apr 28, 2024•23 min
To grow your mom coaching business you need to get the basics down pat first. And that's just what Mom Coach Club sets you up with. Like anything else in life you want to excel in you need to ensure you've got good form, create healthy habits from the get go and ensure you're not setting yourself up for burn out down the road. I went live on Instagram this week talking about how preparing for my first pickleball tournament showed me how many aspects of growing your skills as an athlete are so si...
Apr 19, 2024•22 min
You want your new mom coach business to be set up for success? Make sure every item on this list is checked off and embraced to make the foundation for your coaching practice primed for profit, simplicity and truly stand out. And then go back to this list if you're ever feeling stuck or overwhelmed with all the things you feel you should be doing or not knowing where to even begin when you're drowning in information and advice overload. Keep it simple and your ideal client is going to feel that ...
Apr 11, 2024•24 min
When you were dreaming about becoming a mom coach, working from home, making more money than you thought possible doing something you love, you probably didn't have a time stamp in the corner of that visual. I'm here to help you gain clarity on the time of day you're going to be up to creating your dream business. What you're about to listen to our some epiphanies and suggestions on how to consider what your work hours as a mom coach actually means, how to declare them and how to slowly inch for...
Mar 31, 2024•23 min
Creating a website for your mom coaching business is a pretty profound moment. Whether it's the first one, an upgrade from your first one or something you've created yourself on Canva, there's nothing like having a website to feel like you've established an online home for your coaching biz to get cozy in. In this week's episode I'm going to share my website evolution story from when I started my coaching practice 12 years ago and what I would do if I were to start all over again as a new mom co...
Mar 22, 2024•23 min
Ready to launch your coaching biz? Or have you been a mom coach for a while and are releasing a new course, offer or simply want to fan the flames of excitement that is the dream of getting to work with you? Online launches have a reputation of not being the most relaxing times of an entrepreneur's year. But looking at why we might want to launch, and how to stress less about it, might bring some of the stress levels down and your income levels up. Featured on the podcast: Working together priva...
Mar 12, 2024•22 min
As well as being a mom coach you are also a mom. It's an understatement to say we have a lot on our plates. So it's important that you get the regular reminder that you're more fabulous than you sometimes give yourself credit for. You're accomplishing more than you realize. You are enough. In fact, you're fabulous. Let's explore how and why we forget these important facts: your coaching is needed in the world; you're getting exactly what needs to be done done; you are making an impact every sing...
Feb 18, 2024•21 min
Working part-time hours and making a full-time job income is the holy grail for most moms who day dream of their coaching business reaching the pinnacle of success. But how exactly does that work? And what is even the definition of working part time as a mom coach? We're going to explore what this can look like, and maybe even more importantly, what your days will feel like as you explore what makes sense lifestyle-wise when it comes to how much time you have to devote to starting and growing yo...
Feb 06, 2024•20 min
If you are marketing yourself as a mom coach chances are very good you're surrounded by others who are also in the coaching industry. And then it's easy to forget that not every one speaks the same language as us. This exotic dialect called coach speak. It's helpful to bring your attention to what you're saying and making sure that you're potential client is speaking the same language. Are you saying what it is you do in a crystal clear way? And not only that but different aspects of your servic...
Jan 19, 2024•18 min
Having a coaching business is going to bring up a lot. Being a mom naturally brings up a lot of our own childhood trauma and patterns that we might have thought have been long put to bed. But surprise, they're still there. This is why it's so important for us to be living a life outside of our mom coaching biz. It's going to come up in other scenarios and situations and might be easier to flag. This is why this one practice I'm going to offer in this week's episode is going to grow your business...
Jan 09, 2024•23 min
Do you choose a word for the year for your mom coaching biz? Knowing that I have a tendency to chase shiney objects I design as many anchors I can to my coaching business so I stay grounded, focused and moving toward my goals. And choosing a word of the year, like choosing a niche, is a ritual I dive into each year and I share with you some pointers on how to come up with yours in this week's podcast episode. Featured on the podcast: Life coaching for moms is back for January. Check out the Blis...
Jan 02, 2024•28 min
Worried you're not going to hit your revenue goals as a coach this year? Or worried that your clients aren't getting the results they want from hiring you as their coach? Worried that the internet is going to cut out in your next live webinar? There really is an endless things to worry about in life and business. And it can be exhausting, paralyzing and even detrimental to your health. Let's take a look at what we can do to ease our worries and get back into getting mom coaching clients again. I...
Dec 07, 2023•30 min
Ready to hear the best advice if you're just starting out or feeling stuck selling your coaching services? Over the years these three best practices have been revealed to me over and over again. Both in practice and in straight up strategies offered by my own coach. I pass these along to you so you can get started to get back on track doing what works best when it comes to growing a mom coaching business that's simple, sustainable and most of all, profitable. In this week’s podcast episode you’l...
Nov 29, 2023•14 min
Your success as a mom coach is a marathon, not a sprint, but it's equally important that you find and celebrate the little and big success as soon as possible on this twisty, turn-y but so worth it career path. I'm going to share with you ways that you can set yourself up for success in your coaching biz as speedy as possible. How I'm doing this for all of my followers is offering a string of mini-courses this year to help moms who are building their mom coaching biz do it from the ground up and...
Nov 23, 2023•27 min
