Home Service, Franchise Tech & PE with Serviceminder

In MB’s first episode of 2025, Zack is joined by Serviceminder’s new CEO, Berkley Simmons and their Founder & CTO, John Keene, to talk all things PE within home service. We discuss how technology plays a role in reaching your next stage of growth, predictions for how franchise technology will play a role in this second phase of PE investment, the right time to roll out a robust technology such as Serviceminder and the importance of recognizing franchising’s uniqueness vs. other business models.